Your job. Connect with people. Seek stories, feelings & beliefs. The beginners mindset Not judging Questioning everything Truly curious Finding patterns Great listener SEEK and FIND Extreme Users Immerse. Observe. Engage. Interviewing Rules 1 st RULE: You do not say usually when asking a question. Interviewing Rules 1 st RULE: You do not say usually when asking a question. 2 rd RULE: If someone says I think or states a belief or seems to prefer one thing over another, then the conversation is NOT over. Ask why thats important. Interviewing Rules 1 st RULE: You do not say usually when asking a question. 2 rd RULE: If someone says I think or states a belief or seems to prefer one thing over another, then the conversation is NOT over. Ask why thats important. 3 th RULE: Only 10 words to a question. Interviewing Rules 1 st RULE: You do not say usually when asking a question. 2 rd RULE: If someone says I think or states a belief or seems to prefer one thing over another, then the conversation is NOT over. Ask why thats important. 3 th RULE: Only 10 words to a question. 4 th RULE: No binary questions, no leading questions. Interviewing Rules 1 st RULE: You do not say usually when asking a question. 2 rd RULE: If someone says I think or states a belief or seems to prefer one thing over another, then the conversation is NOT over. Ask why thats important. 3 th RULE: Only 10 words to a question. 4 th RULE: No binary questions, no leading questions. 5 th RULE: Capture the interview! Prepare to interview students! How are you going to make the students feel comfortable? How are you going to introduce yourselves and that you will be taking notes? What will you ask that will elicit feelings and needs? interviews Saturate tips good post-it behavior make your partner look good Quotes Emotions Interesting Extras (beliefs, surprises, expectations, things not said) We want to learn more about New Questions Ask why? and focus on follow-up interviews needfinding: discovering peoples explicit and implicit needs so that you can meet them through your designs need: a physical, psychological or cultural requirement of an individual or group that is missing or not met through existing solutions uncover needs that are meaningful to THEM. (NOT you.) Quotes Emotions Interesting Extras (beliefs, surprises, expectations, things not said) Conflicts Insights Needs (as verbs) Sharing of journey maps Share a headline of what you learned from the students Generate How might we statements HOW to brainstorm: Rules Create a Dashboard containing things learned and things for moving forward. Possible ideas for each categories: learned: Illuminating quotes Interesting extras Big events Insights Conflicts Needs Moving forward: Who to connect with HMW statements Relevant theories Future Immersion Future Observation Future Engagement Opportunities