People’s expectation toward individual mobility requires more than just a convenient means of transportation. The old understanding of cars has become outdated. A car represents individuals’ lifestyles, and it became an integral part of their lives. At the same time, the automobile industry has experienced seismic change. Hyundai Motor Company has grown rapidly to become one of the largest automakers, backed by world class production capability and superior quality. We have now reached a point where we need a qualitative approach to bring bigger ideas and relevant solutions to our customers. This is an opportunity to move forward and we have developed a new brand slogan that encapsulates our willingness to take a big leap. Led by our new slogan and the new thinking underlying it, we will become a company that keeps challenging itself to unlock new possibilities for people and the planet.
Hyundai Motor revealed the much-anticipated product, all-new Genesis, aimed at setting a new standard for premium sedans in Korea. The all-new Genesis is a concentration of Hyundai Motor’s most advanced technologies, reborn through relentless performance tests and thorough quality management.
December Issue 2013
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Greetings, Hyundai family members! as we come to the end of 2013, I want to first extend my sincere gratitude for all of your hard work this year that has prepared us for a spectacular finish of 2013 and an exciting start of 2014.
We began 2013 with a specific philosophy in mind – “brand innovation based on quality.” I am proud to be able to say here that we went above and beyond our goals. This year, Hyundai Motor posted record sales figures, showcasing steady growth and an increase in sales of our luxury cars. We also cracked the Top 50 of Interbrand’s Best 100 Global Brands, coming in at the 43rd spot with an impressive 20.5 percent surge in brand value.
2013 was a year of recognition for our innovation and quality. The new generation santa fe was named the safest in its class by euro ncaP, equus and Genesis overcame the tough competition in strategic Vision’s Total Value awards and Total Quality Index, respectively, and our ix35 fuel cell won the futurauto award for being the world’s first mass-produced, hydrogen-powered fuel cell vehicle made commercially available.
This year was also a year of preparation. In order to prep the WRc i20 for the best performance in the 2014 WRc, the team has worked to fine tune the details and test the car under all conditions that will be encountered throughout the competition.
now, we’re ready for take-off for another spectacular showing in 2014 with the announcement of our evolved design philosophy – fluidic sculpture 2.0. We’ll finish the year with a bang and jump off that momentum for 2014 with the new Genesis and sonata launch in north america, europe and other countries, our triumphant return to WRc as well as our role as official partner of the 2014 World cup in Brazil.
Thanks to all of your efforts this year, 2014 will be another year of history-making for us, and I hope that 2014 will also be a year of prosperity and happiness for you.
tak uk imExecutive vice President & COOHyundai Motor Company
03focuS Story
fully reflecting Hyundai’s ‘Modern Premium’ brand direction, the exterior and interior design of the all-new Genesis embodies Hyundai’s latest corporate aesthetic. It is the first Hyundai to benefit from fluidic sculpture 2.0, an evolution of the fluidic sculpture de-sign philosophy introduced in 2009. all-new Genesis has simplified, harmonious styling cues with refined and aerodynamic surfaces. Its Hyundai family look incorporates sculpted lighting and a hexagonal front grille in the robust front end design. The all-new Genesis features an overall length of 4,990mm, overall width of 1,890mm and overall height of 1,480mm. In particular, its wheelbase was extended 75mm to 3,010mm compared to its predecessor, boasting best-in-class cabin space. following the three principles of Human
Machine Interface -- safety, intuitiveness and simplicity -- the all-new Genesis design team ensured that all the important controls benefitted from a design reappraisal to deliver maximum ease of use. Moreover, incorporating new first-in-class technologies has been a key goal in the development of the all-new Genesis.
EvolvED DESign languagE & proDuct tEcHnology
Htrac
The debut of the new HTRac all-Wheel-Drive system and new multi-link rear suspension is one of the biggest differences be-tween the original Genesis and all-new Genesis. Providing traction and stability, the HTRac system was tested through extensive sub-zero and hot weather programs on road and track. further enhancements to all four V6 and V8 gasoline engines available with the all-new Genesis offer increased driving performance.
2014 WRC SeRieS WitH tHieRRy Neuville & JuHo HäNNiNeN Hyundai Motorsport reiterates its bold approach to the World Rally championship by confirming rising WRc star Thierry neuville and Juho Hänninen as its lead drivers starting from the 2014 season! nueville, who is playing a key role in this year’s championship, has signed a multi-year agreement with Hyundai Motorsport that represents a serious commitment by both par-ties to build towards long-term success in the competitive WRc series. neuville, along with his co-driver nicolas Gilsoul, will join Hyundai Motorsport behind the wheel of the new i20 WRc rally car in all 13 WRc events in 2014, beginning with the team’s debut at the Monte-carlo Rally in January, signaling the start of the Belgian driver’s third consecutive WRc season. Hänninen, our current test driver, will also drive the Hyundai i20 WRc car at se-lected fIa WRc events in 2014. He has become well-acquainted with Hyundai Motorsport throughout 2013, having completed an impressive 3,500 testing kilometers at the helm of the Hyundai i20 WRc this year. Hänninen will be joined in 2014 once again by his co-driver Tomi Tuominen and will make his WRc debut for Hyundai at february’s Rally sweden, a course he is very familiar with. He made his WRc debut in sweden in 2006, winning the Group n class, and finished sixth in this year’s event.
HyunDaI MoToRsPoRT conTInues To acceleRaTe ITs PRePaRaTIon foR WRc WITH DIVeRse sTRaTeGIes!
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ACCeleRAtiNg DevelopMeNt of i20 WRC- teSt oN gRAvel, tARMAC Hyundai Motorsport continued to prepare for its upcoming challenge during october, testing the i20 WRc for a total of 15 days and driving more than 1,000km on both gravel and tarmac. october’s testing kicked off with a four-day gravel test in the south of spain where the team continued to assess the behavior of the i20 WRc in warm weather conditions with both Juho Hänninen and chris atkinson on duty. The team then moved from the south of spain up to the catalonia region for a five-day gravel test. This was followed by a tarmac test in Baumholder, Germany, home of the iconic arena Panzerplatte, which forms part of Rally Deutschland’s itinerary.
eNJoyiNg i20 WRC RAlly CAR SpeeD iN tHe ‘ReAl RACiNg 3’ Mobile gAMe Hyundai Motor’s i20 WRc car is featured in ea’s (electronic arts) popular ‘Real Racing 3’, a mobile-based racing game. This vehicle is available in the roster for all users who download the free-to-play mobile game through android or ios. To celebrate this and Hyundai Motor’s kickoff in WRc as of 2014, the automaker launched a competition that ran from november 21 to December 11, 2013 through the mobile game. The gamer who achieved the fastest ‘time attack’ record with the Hyundai i20 WRc car around the newly-designed Dubai autodrome track was named the competition winner. The prize was a four-day VIP trip for two to attend the first stage of the 2014 WRc in Monte carlo in January 2014. The winner also has the opportunity to visit Hyundai Motor-sport’s service park and meet the rally team.
I have been working with the team a lot since May and it has been a really fantastic project to be involved in. all the people in the team are very nice and it has been a friendly environment, but with everyone still giving 100% all the time. It’s been a pleasure to work with them in testing and I really respect the opportunity to drive some rallies for the team in 2014.”
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Juho Hänninen
I believe Hyundai Motorsport is the perfect fit for me because it is a young, emerg-ing and ambitious manufacturer team with long-term objectives for championship success and I have long held aspirations of driving for a manufacturer team. I was impressed with the team’s facility, their approach to the rally program and their clear potential.”
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Thierry Neuville
ReADy to RAlly!Hyundai Motorsport has unveiled its full team line-up at a special launch event in offenbach on December 10, as the manufacturer gears up for its debut in the 2014 fIa World Rally championship at Monte carlo next month. The young team will approach each rally with the goal of accumulating vital knowledge and data in order to strengthen its founda-tions for subsequent years.
* The Hyundai i20 WRc count down movie has been released on the website! http://globalpr.hyundai.com, http://motorsports.hyundai.com
2013 proved to be a truly successful year for our factories all around the world. The Turkey Plant completed a ma-jor expansion and saw the first new Generation i10 roll off its assembly line. Hyundai Motor cIs sold its 300,000th Hyundai solaris produced by the Russia Plant. and, Hyundai Motor India limited marked the production of the 5 millionth car at its manufacturing unit in chennai. let’s congratulate them on their hard work!
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In september, Haos’s expansion was completed, doubling its an-nual capacity to 200,000 units with an investment of $634 million. furthermore, with an additional $43 million added by the end of 2013, the total investment will reach $677 million, creating more than 2,700 new jobs in Turkey. The expansion also allowed Haos to begin production of the new Generation i10, and in commemoration of the first model to roll off the plant’s assem-bly line, a ceremony was held with the Republic of Turkey Min-ister of economy Zafer caglayan, Korean ambassador to Turkey sang-Kyu lee and HMc Vice chairman euisun chung in atten-dance. The 16-month expansion of Hyundai Motor’s Haos plant will contribute to the auto industry of Turkey by adding new jobs to the local economy. Haos has become Hyundai Motor’s small car production base for europe by adding new Generation i10 to existing i20 production.
ExpanSion of turKEy plant WitH an invEStMEnt of $634 Million
on, october 17, 2013, Hyundai Motor India limited (HMIl), a wholly owned subsidiary of Hyundai Motor company, marked the produc-tion of the 5 millionth car at its manufacturing unit in chennai, since it started local production in 1998. With an investment of $2.7 billion, the country’s second-largest car manufacturer has success-fully completed 15 years of bringing world-class products to India’s market. With a GDP contribution of 4 percent to the Tamil nadu state government, HMIl has significantly contributed to the Indian econ-omy since 1996. leading with 46 percent export market share and 20.3 percent in the passenger car segment, Hyundai has become the most loved and trusted car manufacturer in India. With the 5 million car roll-out, Hyundai also celebrates 15 years of excellence in India accompanied by its long term association with shahrukh Khan, the popular Indian film actor. Hyundai and shahrukh Khan’s association is one of the longest-running brand ambassador associations in India.
proDuction of tHE 5,000,000tH car in inDia
The HMMc’s P.R. team recently marked the plant’s fifth year of mass production with a flash mob classical music concert, surpris-ing and delighting shoppers at the commercial center nová Karo-lina in ostrava, czech Republic, near Hyundai Motor’s assembly plant. Members of the Janacek Philharmonic orchestra appeared seemingly out of nowhere in the shopping mall and performed near an ix35. see the video here: http://goo.gl/qZwcdb. another purpose of the show was to celebrate the 60th season of the Jan-acek Philharmonic ostrava and to illustrate the fact that HMMc is a responsible corporate citizen of the city of ostrava and of the Moravian-silesian region. HMMc also produced the one millionth car at its factory in nošovice – the new Generation i30. since its start of production in 2008, HMMc has developed itself in order to become a truly ‘european’ brand.
MarKED tHE czEcH plant’S 5tH yEar of MaSS proDuction
300,000tH SolariS SolD – an iMportant MilEStonE for tHE ruSSia plant
Hyundai Motor cIs (HMcIs) has reached an important milestone as it sold the 300,000th Hyundai solaris in the last week of october 2013. This fantastic result has been achieved in just 33 months since the launch of this best-selling model that is produced locally at Hyundai Motor Manufacturing Russia (HMMR). Production of the solaris started in early 2011 and it was very well received as soon as the model was launched in the Russian market. The General Di-rector of HMcIs, young Key Koo, said: “Reaching the milestone of selling the 300,000th solaris is a great achievement for us and we are all very proud. This demonstrates the success of our localiza-tion strategy and we will continue the development of solaris to ensure that it continues to be a strong product offering for our customers and one of the most popular cars in the Russian market. I would like to take this opportunity to say a big ‘thank you’ to all of our customers, who we value greatly.”
units200,000 th300,000 th1,000,000million5
a combination of head-up display and biometric technology analyzes body signals inside the car, and own-ers can create potential energy by cycling inside the car.
HeAliNg CRuiSe a machine that automatically follows wherever the owner goes, especially useful for shopping purposes as the machine can function as a cart.
CARt got tHe DReAM
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Have you ever wished you didn’t have to push the heavy cart around as you shopped for groceries? ever been bored while waiting at the stoplights, wishing you could be playing an exciting video game instead? or have you had difficulty getting around due to joint pains or injuries? Well, Hyundai has your back. These everyday needs and wishes felt by customers have been acknowledged, and instead of just brushing them off, Hyundai decided to do something about it because we care about what customers want and aim to satisfy any wish or need of our various customers no matter how impossible it may seem. Therefore, for the 4th IDea festival held at the namyang R&D center in october, the theme of the internal competition held to enhance designers’ creativity and discover new ideas on mobility was ‘R&D for the customer’. In the festival, 10 teams competed to present the most innovative ideas on mobility that focused on how best to meet the needs and wishes of various customers who may be experiencing difficulties in terms of mobility and transportation. Hyundai wants all our customers to feel comfortable moving around, and we proudly present these 10 concepts that aim to please and alleviate stress for our customers.
a multi-purpose detachable wheel controlled by a smart-phone can be used to power everything from bikes to carts, baby strollers and scooters.
e.u. M.(expANDAble uRbAN Mobility)
a mobile walking stick powered by electric motors with heart sensor and brainwave measuring device installed on the top of the stick.
W.i.S.H. (WAlkiNg iNtelleCtuAl SuppoRteR WitH HeAltHCARe)
iDEaS SuBMittED for tHE iDEa fEStival 2013:
Makes driving without using the handle and pedal possible with sen-sors inside the Glove, allowing for control with only hand motions.
gloveusing head-up display technology, the car offers a racing game experi-ence.
ReAl RACiNg iN HyuNDAiWhen worn, allows for easy personal mobility for those suffering from joint pain.
H-iRoNMANusing the blue-tooth system of smart phones, a mini robot rolls un-derneath the car and lifts it for easy parking.
pARkiNg kiNg
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fuEl cEll farM
Hyundai Motor unveiled a unique piece of design theater that aims to educate people about the real-life benefits of hydrogen fuel cell technology. The project, Hyundai fuel cell farm, is the world’s first aquaponics ecosystem powered by ix35 fuel cell. It was positioned outside the front of the Design Museum in london on october 21. acuaponics is a sustainable farming solution; a combination of hydroponics (growing plants in water) and aquaculture (raising fish in tanks). The fuel cell farm oper-ates by taking the water emitted by the ix35 fuel cell and filtering this water into the fish tank. The aquaponics technology then harnesses minerals from the fish waste to grow the plants on the farm. To design and create the installation, Hyundai Motor uK collaborated with highly acclaimed sustainability creative, something & son.
DiScovEr HyunDai – a JournEy to nEW poSSiBilitiES
Hyundai Motor provided a chance for ‘new Thinkers’ of the world to experience the ethos of ‘new Thinking, new Possibilities’ through a program called ‘Discover Hyundai’. seventeen power bloggers from 9 countries joined the program and experienced Hyundai Motor’s facilities as well as Korean culture for three days. Participants visited Hyundai Motor HQ, Hyundai steel, asan plant and the namyang R&D center in order to gain a better understanding of Hyundai’s inner workings and our philosophy. Moreover, they had the chance to participate in an open discussion with an in-house de-signer, helping to further elucidate Hyundai’s design language – fluidic sculpture, inspired by nature’s flowing lines and structures.
Brilliant MaStErpiEcE
Hyundai Motor exhibited photographs by yong Ho Kim, renowned Korean art photographer, at the Beyond Museum in seoul, Korea. for one day, the general public was given a unique insight into a side of Hyundai Motor that’s never been made public. The theme of the exhibition was ‘Born from Destruction’ - visualizing art within the manufacturing process. for example, the stains and crashes on the wall where countless vehicles collided for crash testing have been beautifully captured in an expressionistic, abstract form. yong Ho Kim is the first photographer to present all areas of Hyundai Motor company from the ulsan factory to the namyang R&D center. This photography project aims to break down the barrier between the commercial world and art world.
WorlD SKill olyMpicS
Hyundai Motor held its 10th Hyundai World skill olympics at Hyundai Motor’s Technical Training center in Korea. The event tests and celebrates the company’s skilled technicians through various competitions. since the first contest in 1995, the competition has sought to improve technicians’ skills through systematic training. With the ultimate goal of improving customer satisfaction, a total of 145 participants from 54 countries gathered in Korea to showcase their latest techniques in an olym-pic-style competition. The competition comprises practical evaluations of engines, electric devices, chassis, automatic transmissions and other components, as well as a written exam. Hyundai Motor works to improve customer satisfaction by strengthening both practical and theoretical knowledge. The winner Jason emerson is a service specialist from Riverside Hyundai in Riverside, calif., u.s. He received a gold medal and a prize.
The seMa show is a premier automotive specialty products trade event. every year, it draws more than 100,000 industry leaders from more than 100 countries to the las Vegas conven-tion center. This was Hyundai’s 13th year at the seMa show and once again, the brand shined like a star among some of the hottest products of the automobile industry. Partnering with other companies, Hyundai Motor hit the show floor with six custom examples of its Genesis coupe and Veloster Turbo sporty compacts. Hyundai Motor also used the seMa show to introduce its new crate engine program, showing off the pow-erful core of Hyundai Motor’s powertrains. additionally, the santa fe and Veloster Zombie survival Machines from san Di-ego and new york comic cons were on display outside of seMa for photo-ops.
HyunDai EnginES at 2013 SEMa
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Hyundai Motor new Zealand put together an emotional project that uses storytelling techniques to connect with fellow Kiwis by creating conversations about something very dear to customers’ hearts: family. nowadays, customers expect brands to go above and beyond in the customer experience they provide and prefer to interact with brands whose values align with their own. That’s why Hyundai Motor new Zealand prepared this project ‘fam-ily Time’, which launched in september. Participants were told to write down what they’d do with a month of family time and enter their stories in the website. Then a total of 12 prizes were distributed through an online vote. The final winner could use the santa fe for their family time. following this project, the website recorded 85,000 visitors with 120,000 videos and stories viewed, indicating a high level of engagement.
tHE HyunDai faMily tiME proJEct
aMErica
SHining i10 in italy
Hyundai Motor Italy planned an i10 test drive program for Italian dealers in northern Italy from november 4 to 5. for introducing the new product and all its details, Hyundai prepared a session for explaining all new features, key messages and analyzing the main competitors. considering the importance of the a-segment in Italy and the european market, i10 is of great strategic impor-tance to Hyundai. on the first day, participants were shown the new Generation i10 and the product specs were shared. after that, they had a chance to test i10 against competitors such as models from VW, fiat, Toyota and chevrolet on an international circuit in Brescia, northern Italy.
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Hyundai Motor Manufacturing Russia (HMMR) invited a 9-year-old boy Timur to the plant, whose dream was to see the car manufacturing process in person. During his birthday, Hyundai Motor and the TV program ‘angel’s Day’ prepared his visit to make his dream come true. Timur had an opportunity to launch the stamping line and visited the welding shop where he checked the quality of the welded door. Then the child visited the assem-bly line where he could see how cars were assembled and tested to improve quality. In addition to the factory tour, HMMR is also developing a vocational program for Russia’s youth. The program provides promising students with an opportunity to familiarize themselves with the work of the plant, to help them make in-formed decisions about their future professions.
cHilDrEn’S viEW of HyunDai
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on tHE rEcorD HyunDai aWarDS october ~ December 2013
ix35 fuel cell Green steering Wheel 2013 award Dec.
HB20auToDaTa award 2013 - Best Passenger car
nov.
i30, santa fe
australia’s Best cars - small car under $35k
/ suV $45k~$65knov.
accent,santa fe sport
alG Residual Value awards - Best Midsize utility Vehicle/
Best subcompactnov.
elantra, sonata,
Genesis coupe, equus
strategic Vision’s Total Value awards nov.
HyundaiBest Popular Brand certified Pre
-owned car awards by Intellichoicenov.
Hyundai Manufacturer of the year 2013-2014 nov.
santa fe 2013 cuV of Texas oct.
sculpture in Motion
Red Dot award- communication Design
oct.
HyundaiInterbrand Best Global Brands 100
- Ranking no. 43 (automotive brand: no.7)
oct.
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We always welcome your suggestions and comments.If you have great stories related to Hyundai, please feel free to email us at : [email protected]
Special thanks to the following members of the Hyundai family for their contributions to this edition of Hyundai Blue Moves.Jihye Jang (HMC), Hyun soo suh (HMC), Kiyeon May Yoon (HMC),sohee shin (HMC), Ilsoo Hong (HMC), Ji-Hwan Jeon (HMC),Mallika singh (HMIL), Maria Maltseva (HMMR),Elizabeth J. Chun (HMA), Don Renwick (HMNZ), Petr vanek (HMMC)
Phone : (82-2) 3464-2152 Fax : (82-2) 3464-3497Website : www.hyundai.comRegister Date : December 31, 1992Registered No : (se) Ba-210Publisher : Mong-Koo ChungEdited & Designed : Killingmario.,Co.ltdPublished : December 31, 2013Global P.R. TeamOverseas Communication Team
* correction: on page 5 of the october 2013 issue, ‘five year unlimited Mileage Warranty (europe only)’.
The Hyundai Marketing seminar (HMs) is an annual event for all marketers of Hyundai Motor. for the first time, Hyundai Marketing seminar 2013 invited all participants to Korea to create a more global HMs than ever before. This event hosted by the overseas Marketing Group brought together 118 Hyundai marketers from 73 different nations. It was a great chance for newcomers to experience Korea for the first time, and a meaningful event for familiar faces to discuss common goals and challenges. The seminar began with the introduction of global brand strategies and an overview of long-term product plans. Thereafter, the seminar was moved to namyang R&D center for the presentation of new models and an overview of fluidic sculpture 2.0. finally, major marketing projects around the world were introduced to all participants. although the seminar was mainly focused on marketing issues and topics, it presented a great opportunity to present Korean culture to Hyundai family members around the world. The food and traditional performances as well as a day dedi-
cated to in-depth cultural experiences that included Korean his-tory and art provided a truly immersive experience for those in attendance.
tHE HyunDai
MarKEting SEMinar (HMS)
top SpotS in StratEgic viSion’S total valuE aWarDS
equus
sonataGenesis coupe elantra
Hyundai Motor ranked first in the automotive industry in strategic Vision’s annual Total Value awards. additionally, four Hyundai models – sonata, Genesis coupe, elantra and equus – each took first place in their respective categories. strategic Vision’s Total Value Index (TVI) examines the quality of the buyer’s complete ownership experience and adds the customer’s assessment of economic consequences from two perspectives: (1) Immediate and (2) expected. Based on TVI, sonata scored top marks among midsize cars, Genesis coupe won in the premium coupe category, and elantra received high scores among small cars. furthermore, equus beat out every competitor in the luxury car segment with the highest industry score of 804!
fiRSt-pRize WiNNeRS
Hyundai provides value that customers love with strong styling cues and interior appointments at a terrific price – which is why Hyundai again has the highest model score with the equus.”
president, Strategic vision, alexander Edwards
Hyundai has made great strides in residual values in recent years. The accent and santa fe sport are great examples of how the brand’s strong emphasis on feature content and value for the money helps avoid the use of purchase incentives, bolstering resale values and keeping owners happy when it comes time to sell their vehicles.”
vice president, Editorial, alg, Eric lyman
Hyundai’s certified Pre-owned program offers consumers an unsurpassed comprehensive program consisting of an excellent warranty, 100% inspection score, thorough dealer compliance and strong financing incentives”
ownership Database Supervisor, intellichoice, Eric anderson
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