Your Business Online

Marketing Roundtable Meetup

Understanding your website: goals, targets and revenue

Website

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Website – for your business Business objective: Why does your

website exist? “to sell stuff”

Goals: What does it mean "to sell stuff"? more sales, more visitors, make profit.

Targets: Monthly revenue: $10K; unique visitors: 15K;

profit margin: 40%.

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Website – for your customers Where am I? What can I do here? Why should I do it?

Achieving high online visibility as a local business

Online Marketing

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Local Business Data Providers GetListed.org InfoUSA Localeze Others Yellow pages, Local.com, CitySearch,

Yelp, Best of the Web Local, etc.

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Claim Your Business Google Places

Business physical address should be in the city of search, as close to downtown as possible.

Associate Place page with as many categories as possible.

In Place Page business title: put product / service keyword.

In Place Page Description: include product / service keywords.

Use local Area code as primary Place page phone number and not 800 number.

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Important

1. Consistency2. SEO3. Reviews4. Domain Name5. Citations and Links

Leaving competition in the dust by using SEO, PPC and Social Media.

Social Media

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Social Media Landscape

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Strategy Know your audience Set Goals Figure out what to measure Take care of the basics Focus Expand your Social Media horizons

Takeaways

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Action Plan Have a good Website. Have a marketing plan. Execute it. Integrate Social Media.

"The world is changing very fast. Big will not

beat small anymore. It will be the fast beating

the slow."

- Rupert Murdoch