YOUR MARKETING PLAN

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MY PROFILE

Bill Briggs, Broker, GRI, ABRWR Briggs Realty Corp.PO Box 669, Van Alstyne, TX 75495-0669(903) 482-9494 Office, (903) 482-9411 Fax, (214) 213-1130 Cellwww.wrbriggs.com, bill@wrbriggs.com

Realtor since 1998, Broker and Owner since 2005 Over 900 hours of Real Estate related coursesGRI, Graduate Realtor® InstituteABR, Accredited Buyer RepresentativeMember of: GTAR – Greater Texoma Association of Realtors®, TAR – Texas Association of Realtors®, NAR – National Association of Realtors®

We serve the North Texas Real Estate Community of buyers, sellers, renters and landlords. Residential, Farms & Ranches, Acreage, Commercial and Property Management.

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JANUARY 2011 1717 Fairway, Sherman 1737 CR 1036, Anna 320 N Lincoln Park Rd, Van Alstyne 0 Gilcrease, Van Alstyne 909 Bamboo Lane, Anna

MY RECENT SALES

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THE PRICE

Every home can be sold based on 4 critical factors:

1. Location, Location, Location…

2. Condition at the time of viewing or sale…

3. Asking Price…

4. Time…

1 + 2 + 3 = 4

4 is directly affected by 1, 2 or 3

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Price too low and you lose the value.Price too high and you lose the buyers.

ASKING PRICE VS. SELLING PRICE

Strategically pricing your home to get it sold for the most money in the least amount of time

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PRICING VS. POTENTIAL BUYERS

Properly priced, you will have the possibility of many more buyers competing for your property.

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IMPORTANCE OF PRICING ON ULTIMATE PRICE

I will negotiate on your behalf to help get the best price at the best terms in the shortest amount of time.

Over time a home that has not been sold may attract offers below market value.

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1) INTERNET MARKETING

Your property will be distributed to as many sites as possible to insure your property can be found by the largest amount of potential buyers.

In most cases, we will add photos and information to the listings to be sure your property is presented in the best light and ahead of your neighbors.

We spend a large portion of our marketing budget on the internet and on positioning your property to be found and seen.

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36% OF BUYERS FOUND A HOME VIA THE INTERNET - UP FROM 8% IN 2001

Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2009

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94.3% of recent movers said the internet was becoming more important than print.

NEW MOVER SURVEY

Source: Conducted by DME, Inc. for REALTOR.com® Findings, April 2008

YES – 94.3%

NO – 4.7%

Signs 12%

Print ads 2%

Internet 36%

5

2002: Internetsurpassed print ads

2004: More buyers found their home on internet than from signs

Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2009

2009: The internet is THREE TIMES as powerful as signs

NAR 2009 PROFILE OF HOME BUYERS & SELLERS

HOW BUYERS FOUND THEIR HOME

For illustrative purposes. Varies by broker and region.

BUYERS WHO ARE JUST ON

REALTOR.COM®

BUYERS WHO SEARCH OUR LOCAL SITE AND

REALTOR.COM®

PRINT ADS

BUYERS SEARCH OUR LOCAL WEB SITE

I market to buyers who are on our site PLUS buyers who have not yet picked a broker.

BEST OF ALL WORLDS

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TOTAL MONTHLY MINUTES SPENT ONLINE

(NATIONWIDE COMPARISON, in millions)

Source: comScore Media Metrix, November 2009

I focus on REALTOR.com®

- where more consumers spend the most time

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Placed in the MLS, NTREIS, North Texas Real Estate Information Systems. From here it goes to Realtor.com, realestate.yahoo.com, realestate.com, homeseekers.com, point2homes.com.

Your property information goes directly to these sites.  In addition to these auto load sites, your property will also be available at the following sites:

Googlemaps.com, oodle.com, homefinder.com, virtualtour.com, frontdoor.com, clrsearch.com, lovemyzip.com, vivareal.us, realestateactive.com, thehousingblock.com, vast.com, kazork.com, hotpads.com and texasrealestatemagazine.com. Your property will be submitted to these sites through an independent syndication source provided by WR Briggs Realty Corp.

SYNDICATED WEBSITE MARKETING

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Also, your home will be listed on top classified sites, such as, craigslist.com, backpage.com, and trovit.com. Your property is submitted to these sites by WR Briggs Realty Corp., as well. We have 2 sites, www.wrbriggs.com and www.wrbriggs.biz that rank high in Google search.

This is just part of the process. It’s important to have the right information and photos on these sites. Not only will your property be listed on these sites, but it will have extra photos and information. We pay to enhance your property on Realtor.com and other sites with additional photos.

INTERNET RANKINGS

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Because REALTOR.com® has millions of listings…

I will make yours stand out

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HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS?

• Enable your home to rise to the top of the search above all other homes by adding more photos

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• I Place my cell phone on multiple points to increase buyer calls for your property

HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS?

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HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS?

• I will make your home stand out with a video or virtual tour

Over 100 million Americans watch

videos on the internet every month

Source: comScore Media Metrix, Unique Users, November 2009

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• Thousands of home buyers sign-up for home search assistance on REALTOR.com® each month

BUYER ASSIST BY REALTOR.COM®

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MOBILE BUYER MARKETING PLAN

Buyers driving through the neighborhood can:

- Find your home, get directions and a map

- Connect with me in one “click” to get details and make an appointment

HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS?

Buyers who already want this location find me through REALTOR.com® iPhone marketing.

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WR Briggs Realty Corp. Website

Not the flashiest site, but filled with information for buyers and sellers, including MLS search modules that require registering.

We generate 100’s of potential buyer leads.

If your agent does not have an IDX search site, they are not bringing buyers back.

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ONLINE LISTING PERFORMANCE REPORT

• Weekly tracking report from Realtor.com shows how many buyers are looking at your home

ONLINE LISTING PERFORMANCE REPORT

• Weekly tracking report from Zillow.com shows how many buyers are looking at your home

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The REALTOR.com® Facebook® application is a non-intrusive way that I can keep my sphere apprised ofyour listing

SOCIAL NETWORKING

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2) PRINT MARKETING

Even though print marketing is slowly loosing ground with most potential buyers, we still market to those that select print as their way of finding a home.

By using our hotline number in our print advertising, we are able to locate the most effective methods of advertising.

We are presently testing a new magazine, Texas Real Estate Magazine.

However, this source and all print is continually changing and our decisions are subject to change without notice.

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We currently use Texas Real Estate Magazine to Market our homes in print. Our properties are seen in 19 counties through North and East Texas.

Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2009

TEXAS REAL ESTATE MAGAZINE

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We also use an 800 hotline number to market your property. We have found that sometimes people are reluctant to call agents but will call an 800 number to get information. When they call, their phone number is captured 99% of the time. I can return their call and discuss your property with them. We use this process with sign riders and advertising.

I will show you how this works during your listing presentation. 

3) 800 HOTLINE MARKETING

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We also use email blasts. We have researched sold homes in the area. We isolated 320 agents that have worked with buyers and sellers over the past 3 years and created a list of top agents.

We will send an e-flyer to notify them of your new listing and any price changes as they occur. We believe that our fellow agents are customers and treat them as such.  

We are very happy to cooperate and share commissions with them.

4) EMAIL BLASTS MARKETING

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After we list your property, we don’t stop there. We’ll send you regular updates of other properties in the area that are similar to yours.

You can view your competitors properties, when they reduce their prices or go under contract. 

5) MARKET UPDATES

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You will receive showing feedback direct from the showing service. You can have feedback delivered to your phone, email, etc. You can accept or decline showings from your phone or email. We use Centralized Showing Service for homes. This allows us to schedule showings anytime from 8am – 8pm and 24/7 online.

6) SHOWING FEEDBACK

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7) WEEKLY REPORTS

You will receive weekly Marketing Reports from your agent.

This report will be via email.

The Report will contain information regarding our Marketing efforts for the week, along with any showing and / or feedback information.

It will detail any listings that are new on the market; any price changes, solds, pendings and other data that may be important to your sale.