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The Multiple Listing Service Is A Powerful Sales Tool

There is a 90% chance that your property will be sold because of

a computer

Where Do Buyers Come From?

40% from firm name recognition or salesperson contact. 20% from for sale signs. 18% respond to an ad but buy another property. 8% come from open houses but buy another property 7% are referred from a relocation service. 3% bought an advertised property. 1% bought at an open house. 3% bought for a combination of reasons.

Professional Marketing Skills Will Expose Your Property To All Buyers In The Market

How Do Real Estate Agents Decide What Properties To Show?

Real Estate Professionals Know Their Buyers Want The Best Deal Possible…….

BUT SO DO REALTORS!

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When A House First Comes On The Market There Is A Lot Of Activity

If you drop the price later you could miss a window of

opportunity.

Your Property Will Sell Faster Because Of Our Internet Marketing

www.MorrisWilliamsRealty.com Over Thirty Websites

All Of Our Buyers Are Pre-Qualified•Name

•Salary

•Buyer’s Needs

•Buyer’s Wants

•Address

•Employer

•Price Range

Our Computerized Lockboxes Protect Your Security And

Make Your Property Easy For Agents To

Show

Buyer’s 1st Impression Is Most Important

• Make Sure The Home Is Ready

• Let The Agent Answer All The Questions

Preparing The House

Fact: A House In Top Condition Gets Top Dollar And A Faster Sale

How Much Is Your House Worth?

Fact: Properties That Are Priced Right Sell Faster And At A Higher Price

The Dangers Of Over Pricing

• It Will Take Longer To Sell

• There Will Be Fewer Showings

• Low Offers

•Your Property Will Help Sell Others

Your House Sells Faster Because Of Our Many Open Houses

8% Of Our Buyers Come From Open Houses

Only 1% Of Those Who Buy,

Buys The One They See At The Open House

Your Property Sells Faster Because Of Our Well Trained Licensed Agents

One Of Them May Be Working With Your Buyer At This Moment

When The House Is Priced Right How Long Will It Take To Sell?

• 1 Month 40%

• 2 Months 7%

• 3 Months 7%

• 4 Months 20%

• 5 Months 10%

• 6 Months 7%

• 7 Months 9%

Why Sell For Sale By Owner?

• Save paying the commission

•Afraid of dealing with salespersons

•Confident they can sell without pro help

•Prompted by other non-pro advisers

•Don’t know a good agent

Why Would A Buyer Be Interested In A FSBO?When a Realtor:• Finds the most recent properties

• Finds the best properties available in the MLS

• Tours the Buyer at the Realtor’s Expense

• Gives expert and experienced advice

• Helps the Buyer with financing and closing

• All for free! The Buyer pays no commissions

Why? Because the Buyer thinks they will save Money Both The Buyer And The Seller Can’t Save The Same Money

Finding A Buyer Is Only Part Of My JobMy Job Is Very Time Consuming

• 1/3 of my time is Showing Properties and Negotiating the Sale

• 1/3 of my time is Listing, Marketing, Advertising and Promoting

•1/3 of my time is Arranging Financing, Meeting Appraisers and Inspectors, Working with Escrow.

Why It’s Difficult To Sell By Owner

1. Only Three Ways To Attract Buyers• Open House

• Ads

• Sign

2. Must Give the Buyer the Address

• They Can Just Drive By Without Seeing Inside

3. Only One Property To Show

4. Direct Contact With The Buyer Can Weaken Your Position In Negotiating

5. Are You Really Familiar With Contracts, Disclosures, Timing, Processing and Legal Issues?

Our Goal

• Convenience!

•Expertise!

• Results!