Jonathan Bossenger

• Developing software for 12 years• Developing websites for 10• Kolping Guesthouse online contact

form• Jiu jitsu instructor

@jon_bossenger http://psykrotek.co.za

YOUR ONLINE PRESENCEWhy your website is the most crucial part of your business.

A PROFESSIONALLY DESIGNED WEBSITE

• First impressions count• Important information• Your website is your online shop• Call to actions• Brand reinforcement• User Experience• Saves time

CONTENT IS KING

Bill Gates (Microsoft)Content is King speech 1996

• Regular content gives keeps your customers involved• Relevant content will bring you new customers• Search engine rankings• Drives your social media profiles

Keeping content updated regularly…

• Relevant and informative• Specialised• Make your visitor excited about your

product/service - sugru.com

Content should add value to its visitors…

CONTENT MANAGEMENT SYTEMS

• Static pages vs content managed• Simple and easy to use• Adding content should take minutes, not days• Support multimedia (images, audio, video)• Multiple users• Working remotely• Search engine and Social media compatible

MOBILE RESPONSIVENESS

• Over 50% of South Africa’s Internet traffic• 23 million smartphone users• South Africa is third - Mobile % of total internet traffic• Ability for users to seamlessly continue browsing

between mobile and desktop

http://mybroadband.co.za/news/smartphones/127556-south-africas-big-smartphone-internet-uptake.html

WEBSITE SPEED

• Poorly designed/developed websites• Un-optimised media• Bloated CMS systems• No use of caching

Factors which affect website speed…

PROMOTE YOUR WEBSITE

• Business cards• Advertising• Social media• Invoices• Newsletters

WEBSITE ANALYTICS

• Analysing you website data• Track landing page quality and bounce rates• Gain insight into your visitors• Adwords• eCommerce reporting• Real time analytics

Google Analytics…

• How do visitors use your site• Popular sections• Unpopular sections• User Experience• Menu efficiency• Dead spots

Heatmaps...

QUESTIONS?