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In monetising your video content within 360 Polaris, you can: 360 Polaris enables content providers to monetise their own video content across all devices, giving them full access to the thriving programmatic marketplace Our Solution Your Benefits Your Opportunity Offer engaging video experiences Access more buyers and budgets Ensure compliance with the latest video formats and ad serving standards Manage video sales holistically, establishing when, where and how demand partners can view and buy video inventory through direct and RTB campaigns Gain efficiency and precision in managing video advertising sales with transparent video trading and reports © 2018 Improve Digital FEATURE FACTSHEET By the end of 2017 online video will account for 69% of all consumer internet traffic. And by 2020 more than half of all video advertising revenue – 51.4% – will be generated programmatically. It is crucial to start effectively monetising your video inventory which represents a premium sales opportunity. Profit from easy integration to run video campaigns without wasteful and costly workflow Incorporate video into your programmatic strategy Embrace a holistic programmatic sales strategy across all devices and ad formats (Source Cisco; IHS ) Increase your advertising revenue and decrease your operational costs In-Stream Video
