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Ruth Ann Barrett and Rose Cassano, RED Direct, April, 2009
12/11/09 1The Whole Brand by R.A.Barrett
PART 1 of 2
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First, an announcement: we’ve changed our name on April 10, 2009. www.reddigitalmarketing.com
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Do a Google search on your name.
The first page of your results is your “branding statement” or whole brand.
Your resume by Google.
Does it adequately reflect your skills and experience?
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The Whole Brand is about building and managing your branding statement as a sole proprietor or as partner of a 2 or 3 member firm.
This presentation addresses one of the four elements of your brand – the individual – part of a program we developed for our clients.
Visit www.thewholebrand.com for more information.
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I will use my experience building my “resume by Google” as an example throughout this presentation.
Resume by Google
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CompanyService/ProductCategory
IndividualRED Direct, LLCWebsite: EarthSayers.tvSustainability
Ruth Ann Barrett
:F o u r le v e ls :E x a m p le
Ruth Ann Barrett ©
Th e Wh o leB r a n d
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PersonalProfessional
Individual
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P a g e O n e o f s e a r c h, #4r e s u lt s
Your Websitewww.yourname.com
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Professional
Your Blogwww.industryorprofession.com
12/11/09 10The Whole Brand by R.A.Barrett
www.digitalsavvy.blogspot.com
Professional
Profiles and ReferencesLinkedInAmazonJigsawSpokeMarketing ProfsOther People’s BlogsPartners-vendorsClientsSpeaking Engagements
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Professional
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The Web is blurring the distinction between the professional and personal.
And our interests may be both professional and personal.
Th e Wh o leB r a n d
www.sustainabilityadvocate.blogspot.com
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Professional and Personal
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Personal and social
Your Website(s).com
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Personal and fun
www.baldisbeautiful.orgSharon Blynn, Cancer Survivor
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Personal and giving
Personal
Individual
Professional
Personal
Corporate Product/Service Category
Values Stamps by Rose Cassano
Information contained herein is the property of Ruth Ann Barrett, 415.449.1706.
All artwork is by Rose Cassano and is copyrighted.
Please call for permission to use this information in whole or part. Thank you.
Visit www.thewholebrand.com
2009 ©12/11/09 18The Whole Brand by R.A.Barrett