YOUR SENSESCHALLENGEDISCOVER

TEST

EXPLORE

DONATE

TRICK

TRUSTPLAY

SHARE

GOALS

develop a younger audience and supporter base for communication channels

direct supporters to website for information and fundraising

“Even a small donation can make all the difference…”Sense International

PROBLEM

IDEA

RESULTS......

donation and fundraising are not of top priority among emerging adults (18-25)…

“From their 18s to their 25s [emerging adults] explore the possibilities available to them in life, love and work… Such freedom to explore […] is exciting!”

Jeffrey Annet, Professor, Department of Psychology, Clark University

GOALS

PROBLEM

IDEA …UNLESS IT’S FUN!!!…UNLESS IT’S FUN!!!

RESULTS......

funny enough: when you lose one sense another one enhanceswell-known fact

GOALS

PROBLEM

IDEA

attract attention to deafblindness and Sense International organization by enhancing senses of potential donators

RESULTS......

SHARE YOUR SENSES MEDIA CAMPAIGN

launch a range of positive activities which leads to the Sense International site generating media buzz, increasing supporters base and fundraising

OOH, Ambient, Digital, Social, PR,Guerrilla and etc.

ACTIVITIES HUB ANTICIPATIONSSI site accumulates all activities and stimulates further sharing

increased young supporters base to fundraising

raised profile engagement in SI

......

LEARN YOUR SENSESa series of prints

(outdoor, magazines and etc.) describing interesting and funny facts about senses

anyone can appear on a print if he/she shares some interesting fact via SI website

......

series of guerrilla, ambient and etc. activations allows people test their senses in a playful manneranyone can share their guesses on SI website, facebook group and etc.

TEST YOUR SENSES

......

#shareyoursenses

buzz generating social activities designed to challenge human’s senses in a fun way: blindfolded marathon/walk, visiting cinema with eyes/ears closed and etc.

CHALLENGE YOUR SENSES

......

SHARE YOUR SENSES

scanning QR code leads to a special section on SI website where anyone can continue related activities online: share their own experience via social networks, learn about the organization and becoming its’ ambassador (sort of) ......

GOALS

PROBLEM

IDEA

increased awareness of a young audience about the organization

huge base of supporters

thousands small but still important donations

buzz generated impressive earned media

RESULTS

“this media campaign will definitely work”our sixth sense

......