Your Social Media Action Plan

A Quick Course from INSPR Media

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WHAT SOCIAL MEDIA CAN DO

• HELP YOU BUILD A BRAND IDENTITY• HELP YOU CONNECT WITH POTENTIAL

CUSTOMERS• HELP YOU GET YOUR MESSAGES TO THE

PUBLIC • GET PEOPLE TO ATTEND YOUR

EVENTS/PARTICIPATE IN YOUR CAUSES/JOIN• RAISE FUNDS

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YOUR SOCIAL MEDIA PLATFORMS

• FACEBOOK• TWITTER• GOOGLE +• REDDIT• YOUTUBE• PINTEREST• INSTAGRAM• TUMBLR/PATH/AND ALL

THE REST

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YOUR SM ACTION PLAN

• PICK YOUR REGULAR SM PLATFORMS• RESEARCH• YOUR ELEVATOR SPEECH • STRATEGIC VISUALS/PHOTOS/AD FOR AN EVENT/

INFOGRAPH• A PLAN FOR POSTING – 5 MINUTES A DAY? 12

MINUTES A DAY?• POSSIBLY AN INTERN/SUPPORT SYSTEM TO

AGGREGATE YOUR SOCIAL MEDIA SITES• VOICENOTES/OTHER APP TIME SAVERS

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REMAIN RELEVANT

• FACEBOOK - DAILY UPDATES• TWITTER – AT LEAST THREE TIMES A DAY• REPETITION IS GOOD IN SMALL DOSES• ENGAGE IN DIGITAL INTERACTION DAILY• ONE HOUR A DAY

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MANAGEMENT TOOLSHOOTSUITE/TWEETDECK

• ABILITY TO PRE-PROGRAM SOCIAL MEDIA OUTREACH (SAVES TIME)

• NOMINAL FEE• DOES NOT ALLOW FOR INDIVIDUAL MESSAGES

ACROSS PLATFORMS

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HOOTSUITE

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YOUR FREE WEB SITE

• A BLOG

– Wordpress – www.wordpress.com

– Blogger – www.blogger.com

– Tumblr – www.tumblr.com

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YOUR FREE (ALMOST) TV COMMERCIAL

• WHAT YOU’LL NEED• A VIDEOGRAPHER• A SCRIPT• YOU CREATE A YOU TUBE OR VIMEO CHANNEL WITH YOUR BRAND

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FUNDRAISING

• FACEBOOK• TWITTER• CROWD-FUNDING – IN THE SENSE

ELECTRONIC DONATIONS THROUGH PAY – KICKSTARTER AND BLACKCROWDFUNDING.NET

• THE DONATE BUTTON ON THE PAGE

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SAMPLE FUNDRAISING SITE

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THE MAIN INGREDIENT TO BUILDING YOUR BRAND

• THERE IS A LOT OF INFO OUT THERE• BUT THE BIG

THING IS Y-O-U

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Resources

• www.mashable.com• www.linkedin.com – GROUPS/Social Media• www.crystalwashington.com/www.moqulmed

ia.com• www.inSPRmedia.com

• Any of the “Dummies” Books