Your Time your life

Research and planning

Cordelia Grossman

• Graphic match-match with font (kendal kylie analysis.• Consistency • Positioning • Font size and type• Breaking in words of page • Styling • Use of colour• Props • Layout• Language( the way say things to encourage you to buy)- BUZZWORDS-trendy terms –makes things seem

more desiarbale.• Title-positioning• ( all of things above create an image an idea and concept of the magazine)-• Social class-magazine make assumptions of what class readers are-more what they want to be, they aspire to

be upper class • Aspirational-give u things to aspire to • Inspritaionl-give u ideas to inspire you • Theory of envey- desire you to want more, position and design anything in magazine to make you want ,

what makes u want makes you buy

• Lots of coloour, but same cokours fed throughout, to keep cosistancy and maches for trendiness, appealing to the eye

• Font-swirly, fun, about being young and care free, reminiscent of chidhood diary, handwritten font.

• LAYOUT- lined paper, also reminiscent on school book, fun bit rebelious, white background, page user friendly, makes article accessible,- creative use of white space

• Graphics- all fashion related, and consistent, all models smiling, having fun, all advertisiment, in bold yellow boxes, strategic decision, to sseperate the advertisement to rest of article, makes audience take seriously, draws your eye to it. Thumbs up in yellow boxes, tells audience straight away that priducts good deal and accessbile . Smiling women, shows shopping as postive event

• Content-storys are inspirational and aspirationl-inspirationl- showing young girl they can to be creatvie

• Content-subheadings instructions to be organised, has an authoritve voice, combines authoritve voice with freedom, and being independent

• Title- language tapping in to people politics, contempary social issues(with money) , makes yonug audience feel mature, and organised, clever marketing, that producer has reasearched their audineve. LINK TO MINE-ERA’S OR 50’S (eg post war, aware of money, relate to nowadays), supporting independence

There is lot of bright, fun colors, and the same colors are fed-throughout, to match and to keep consistency, this gives the affect of trendiness, and is appealing to the young, audience’s eye.

The title ‘Budget-friendly, Local labels’, taps in to the young audiences contemporary, economic issues, which makes the audience feel mature and organized. This is clever marketing, as it shows that the producer has researched well in to his target audience

The font is swirly, colourful and fun, about being young and care free. It’s reminiscent of a childhood diary, as the font is made to look likes it’s hand written.

Graphics are all fashion related and consistent. showing young girls smiling and having fun.

The layout is on lined paper, which is also reminiscent of a school book, youth and teenage rebellion, as the the font is unstructured over the lined paper. showing consistency of the overall theme, of youth.

The layout is on a white background, which makes it pager user friendly, and makes the article accessible, creative use of white space.

The graphics of advertisement, are in bold yellow boxes, to draw the audiences eye to the advertisement. This was the producers strategic decision to separate the advertisement to the rest of the article. In the yellow boxes are big, bold ‘Thumbs up’, this lets the audience know straight away that, the products being advertised are are for a good deal, and are accessible.

The content of the ‘real life stories’ are inspirational and aspirational, inspiring young teens they can to be creative.

Content-the subheadings have an authoritative voice, of instructions to be organized, this combines the authoritative voice, with the message of being independent and free.

Evaluation of 2 similar world products

The first part of the title ‘Kendal and Kylie’s’ is written in black, a ‘formal’ font, sending a message to teens as sophisticated consumers; the second part of the title ‘Fashion Journal’ is written in red, and in a less formal/swirly font, which creates an effect of desirability ,excitement and fun.

There is a consistency of colour fed throughout the article, of red and black. Black being sophisticated and mysterious, red giving the message sexy, exciting and desirable.

The font is made to seem as if its handwritten, reminiscent of a teenager’s diary. The colours fit with the colour scheme of black and red, keeping consistency throughout the article, giving the effect of trendiness.

The layout, is creative use of white spec, this appealing to the eye, and accessible to the audience. The random layout of content and graphics, is reminiscent of a teenagers diary.

The graphics are all fashion related, showing clothing/accessory items, also showing sophisticated teens and young women, in stylish outfits, looking happy and prestige. This giving the effect of aspiration towards the teenage audience. Clever marketing as producer has researched into the target audience.

The content of the article consists of ‘Kendall’ and Kylie’ talking about their favorite trends, this is all written in black, but all advertisement and buzzwords, are in red, this was the producers strategic decision to draw attention to advertisement, also to signify how trendy their opinions are.Berger's theory of envy is evident in the way the outfits

are presented with lifestyle photos i.e. smiling people and groups of friends, making it look as though if you have the clothes you will have a better life.

2nd analysis of similar world productSeventeen magazine

Question 1.

Question 2.

Analysis of my survey-monkey responses

Kate Moss3/2/2014 6:03 PM View respondent's answersgwen stefani3/2/2014 6:00 PM View respondent's answersNo one2/28/2014 2:11 PM View respondent's answerslily allen2/27/2014 8:52 PM View respondent's answersEliza Doolittle2/27/2014 4:38 PM View respondent's answersEliza doolittle2/27/2014 4:10 PM View respondent's answersDon't have one2/26/2014 8:29 PM View respondent's answersRosie Hundington-Whitley2/25/2014 5:02 PM View respondent's answersAlexa Chung2/25/2014 5:00 PM View respondent's answersRihanna2/25/2014 4:35 PM View respondent's answersAlexa Chung, Kate Moss

Question 3.

I take my fashion ideas from all different eras3/2/2014 6:03 PM View respondent's answersgothic and nineties3/2/2014 6:00 PM View respondent's answersGood2/28/2014 2:11 PM View respondent's answersgrungy2/27/2014 8:52 PM View respondent's answersA bundle2/27/2014 4:10 PM View respondent's answersstreet smart2/25/2014 5:02 PM View respondent's answersLaid back2/25/2014 5:00 PM View respondent's answersmodern2/25/2014 4:35 PM View respondent's answers

Question 4.

Question 5.

Question 6.

3. Research into target audience

Regarding the demographics of my survey population, their ages ranged from 12-20 years: most of the respondents were in the age group 15-17, (7) which is appropriate for my target audience.The great majority of my respondents described their fashion style as from the 90’s, with the second major group being in the ‘noughtie’s. This is interesting as it shows that most current teenagers look back 20-30 years for fashion ideas.There was a range of different answers for “who is your style icon”, yet the two celebrities that occurred more than once were “Alexa Chung”, “Kate Moss and “Eliza Doolittle”, all outside the teenage range. This is interesting in relations to the answers from the previous question, as again current teenagers seem to be looking to an earlier generation for fashion, styles and ideas; indeed, “Kate Moss” is in her 40’s.To the fourth question “How would you describe your style?” all respondents put down a different description of their personal style, this showing to me, that for the second decade of the 21st century, there is not one single dominant style which attract teenagers. Again, they appear to look to previous generations for their fashion sense. As all described styles were taken from all different era. For example, “gothic” was from the 70’s to 80’s,and I one reported “I take my fashion style from all different eras”.All respondents put down “high street shops” when asked where do they purchase their clothes, as it was a multiple choice questions the second majority put down “vintage shops”; this suggests that wehb[n not using high-street shops current teenagers look back to earlier times as they purchase clothing from vintage, second-hand shops. As all respondents put down “High street shops as their first answer, if I was to put advertisement in to my magazine spread, I advertise clothes/accessories from high-street shops, as teenagers shop mostly at high-street shops.

The majority (7/13) put “yes” to the question “Would you describe yourself as a follower of fashion”, 4/13 saying “no” they are not a follower of fashion, and 3/13 putting “other”. I can conclude that the majority of respondents in this small scale study believed they do follow fashion. I can take from this that that my audience will aspire to assess what are current trends, and will tend to follow them when possible.

Survey monkey

SURVEY CONCLUSIONS

• My survey was directed at the desired demographic, and suggested that teens will mostly shop at high-street shops and follow fashion trends. However, possibly surprisingly, they do look to earlier times and older icons to establish their own style, which is relevant when choosing feature articles and attracting advertising. This supports the concept of the magazine which matches my concept.

Interviews How old are you ?17From what era do you like the fashion style?90’sHow would you describe your style? depends on my moodsWhat inspires your fashion style? fashion websitesWho inspires you fashion style? celebrities and friendsWhat do you like to see in a fashion magazine? interviews with celebrities, double paged spreadsWhat don’t you want to see in a fashion magazine? too much writing , long articlesWhere do you purchase your clothing from? high-street shops, online, vintage shopsAre you follower of fashion? yeah to an extent

How old are you ?16From what era do you like the fashion style?90’sHow would you describe your style?changes all the time, ranges from vintage to mainstreamWhat inspires your fashion style?celebrities also social networking sites eg tumblurWho inspires you fashion style?rihanna, my friendsWhat do you like to see in a fashion magazine?latest trends articlee how to achieve a specific look, original/bold ideasWhat don’t you want to see in a fashion magazine?boring trends/everyday clothesWhere do you purchase your clothing from?highstreet stores, vintag, sample salesAre you follower of fashion?yeah I guess

How old are you ? From what era do you like the fashion style? How would you describe your style? What inspires your fashion style? Who inspires you fashion style? What do you like to see in a fashion magazine? What don’t you want to see in a fashion magazine? Where do you purchase your clothing from? Are you follower of fashion?

How old are you ? From what era do you like the fashion style? How would you describe your style? What inspires your fashion style? Who inspires you fashion style? What do you like to see in a fashion magazine? What don’t you want to see in a fashion magazine? Where do you purchase your clothing from? Are you follower of fashion?

Youth fashion

colour

Graphics

contentlayout

font

Brainstorm of own ideas for media production

5. Technical programmes and equipment

• Survey monkey- I used ‘Survey Monkey’ to distribute my survey and to gain research into my target audience in order to: obtain a better understanding of what my target audience will be looking for in a fashion magazine, to apply those aspects to mine, and to engage and attract them to my magazine. I also wished to gain information of young people’s fashion styles, inspirations and fashion icons.

• Word-I used Microsoft Word to gain ideas and templates for my mock-ups for my media products, also for the brainstorm of my ideas.

• I will use a Canon single lens reflex camera• Photoshop- I will use Photoshop for editing my double page spread

6. Production costing

• To hire photo editor-adobe/Photoshop for 6 hours it will cost £112.32

• To hire editor and writer-for 6 hours it will cost £133.32• To hire hair and makeup artists for 6 hours it will cost £390• To hire out a studio and a photographer for 6 hours it will cost £570• To produce 1 issue of 100 page magazine in full colour, it will cost

£38• To hire 3 models for 6 hours it will cost £540• To hire a graphic designer it will cost £65.5

The total cost of everything will be £1849.14

8. Checklist of planning timeline

I have 5 photo shoots to complete. This week I will organize all outfits, plan the location of the shoot, and complete two shoots.Next week, I will complete the rest of the 3 shoots.The week after I will start writing my articles, as I will be able to base them on the fashion shoots I had previously completed the week before.After writing my articles I will be able to start editing. Editing will take a few weeks as I will have to go through various drafts due to the fact that s I am inexperienced in this area and will need some practice.

Stylistic considerations These a few ideas for