Private and Confidential Mgr. Janka Brezániová
Czech Employment Agreements
Your Tool for Employer Branding and Employee Retention ADVANTAGE AUSTRIA Prague
Tuesday, 19 November 2019
English (United Kingdom)
2
Content
November 2019
1 What is an Employer Branding? 3
2 Employee Retention 5
3 What you need to know 12
1 What is an Employer Branding?
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Each company has a brand
With or Without you
“Everything speaks”
Employer branding is (not only):
˃ a complex process, and
˃ constant communication; but
˃ also presents advantages over your competitors
Employer Branding and Employee Retention
November 2019
2 Employee Retention
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Is it all worth it?
Yes, it is.
Why do we want to do that?
Employment is a product and the employer’s reputation is the key decisive factor for the new
candidates as well as for current employees.
Successful Employer Branding leads to:
˃ Reduced turnover of staff
˃ Attraction of high quality talent
˃ Help in retaining valued employees
˃ Less money spent on hiring new staff
˃ Engaged employees
Employer Branding and Employee Retention
November 2019
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Importance of employer brand for attracting candidate
November 2019
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43% decrease in hiring costs
69% of employees are likely to apply if the company actively manages its brand
67% of employees would accept a lower wage if a company has positive reviews online
84% of employees consider leaving their current job if another company has a better reputation
88% of millennials believe that being in the right culture is important
72% of global recruiting leaders believe that employer brand has a significant impact on hiring
79% of jobseekers are likely to use social media in their job search
A good employer brand leads to 50% more qualified candidates
Source: Papirfly
Numbers speaking - selected employer branding statistics
November 2019
English (United Kingdom)
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Employers DO NOT:
˃ Know what to offer
˃ Know why employees work for them
˃ Know what their employees appreciate
Looking for capacities inside is important
Recruitment - is it a problem?
November 2019
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Top reasons for employee turnover
November 2019
22%
12%
11% 9%
9%
7%
6%
8%
8%
Career development 22 %
Work-life balance 12%
Management behaviour 11%
Compensation & benefits 9%
Wellbeing 9%
Job characteristics 7%
Work environment 6%
Relocation 8%
Retirement 8%Source: Work Institute
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Work schedule flexibility
Health and wellness benefits
Recognition and rewards
Personal development
Compensation
Work-life balance
Management and leadership
Onboarding and training
Essential employee retention factors
November 2019
3 What you need to know
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Employment agreements / internal regulations / collective bargaining
agreements
Bilateral (consents of employees needed) vs. unilateral (may be
changed by an employer without an employee)
Benefits vs. Compensations
˃ How do they differ?
Benefits
˃ Financial benefits/motivators
˃ Employees’ ability to claim financial motivators (entitlement vs.
discretion)
˃ Benefits applicable to all employees vs. cafeteria system benefits
Legal perspective
November 2019
English (United Kingdom)
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Day off at birthday
Relaxing room
Refunding of sport activities
Possibility to buy company
hardware at discounted rates
Refunding of internet used at
home
Employee loans
Massage at workplace
Kindergarten for children of
employees
Creativity days off (paid)
Financial motivators
Contribution to voluntary
pension schemes
Additional holiday, Sick days
Working from home
Discounts on products and
services
Higher severance payment
Bonuses at anniversaries
Living allowances
Meal vouchers; Holiday
contributions
Participation at professional
conferences, teambuilding
Mobil phone (also for private
use)
Extra health insurance
Language courses; free drinks
at a workplace (also fruit)
Flexible working hours
Parking place at a workplace
Notebook and car (also for
private use)
Refunding of travel costs
Benefits mostly required by Czech employees
November 2019
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Everything is possible
subject to
equal treatment, non-discrimination rules
and, obviously, your lawyer.
November 2019
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Mgr. Janka Brezániová Partner, Taylor Wessing Praha
Thank you for your attention!
November 2019
English (United Kingdom)
17
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