Date post: | 17-May-2015 |
Category: |
Technology |
Upload: | webmarketing123 |
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Your Toughest SEO Questions AnsweredSimple Solutions to Your Tough SEO Questions
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Agenda
1 The Start-Up ProcessFirst steps to take when starting SEO on your site
2 Low-Hanging FruitQuick wins for your SEO Campaign
3 Taking on the CompetitionAuditing your competitors‟ sites
4 Key TakeawaysThe points you don‟t want to forget
@webmarketing123
#wm123
Agenda
1 The Start-Up ProcessFirst steps to take when starting SEO on your site
2 Low-Hanging FruitQuick wins for your SEO Campaign
3 Taking on the CompetitionAuditing your competitors‟ sites
4 Key TakeawaysThe points you don‟t want to forget
@webmarketing123
#wm123
The Start-Up Process
KeywordsSite
ContentMeta
ContentURL’s
Content Siloing
Inbound Links
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The Start-Up ProcessKeywords
• Keyword selection is the most important
part of the set-up process as it
determines the course of your campaign
• Best Practices:
• Stay away from general terms
• Do not focus just on search volume
• Google your proposed search terms to
see if the sites ranking on page 1 are
relevant to what your business offers
• Look at search trends for your
proposed keywords
• Expand on your keywords by finding
variations
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The Start-Up ProcessSite Content
• “Content is King”: Your site must have a sufficient amount of content relating to your high priority keywords
• If your site does not have content that relates to the keywords you are targeting, then search engines will not find you relevant for that term
• Best Practices:
• Target 3-5 keywords per page
• Create relevant content for both users and search engines
• Put content in text form instead of Flash
• Include 3-5 instances of the keyword per 300-500 words of text.
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The Start-Up ProcessMeta Content
• Meta Tags:
• <title>
• <description>
• <keywords>
• Header tags
• Best Practices:
• Meta Titles should be limited of 70 characters
• Meta Descriptions should be limited to 155 characters
• Meta Content should be relevant to the page it is on
<title>
<description>
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The Start-Up ProcessURL Structure
• Clear URL structure assists both users and search engine spiders easily find where they are on your site
• Best Practices:
• Use the site structure to separate pages into sub-directories
• Use hyphens instead of underscores to separate words
• Keep URL structure consistent throughout your whole site
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The Start-Up ProcessContent Siloing
• Thematically Group Pages Around Keywords
• Allows search engine spiders to comb through your site and find the major themes and key content
• Sets up a clear organizational structure within your website, making it easier to navigate
• Best Practices:
• Group pages around keywords
• Anchor Text
• Title Tags
• Breadcrumb Navigation
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The Start-Up ProcessInbound Linking
• Inbound Links provide your site with third party validation
• Best Practices:
• Don‟t build all your links at once, take your time finding quality links and build at a natural rate
• Diversify your link portfolio
• Directories, Article Syndications, Paid Listings, Press Releases, Blogs & Forums
• Not all links are created equal
• Linking from sites that are legitimate and relevant will give you more link value
• Reciprocal linking is not valued as much anymore
@webmarketing123
#wm123
Agenda
1 The Start-Up ProcessFirst steps to take when starting SEO on your site
2 Low-Hanging FruitQuick wins for your SEO Campaign
3 Taking on the CompetitionAuditing your competitors‟ sites
4 Key TakeawaysThe points you don‟t want to forget
@webmarketing123
#wm123
Low-Hanging FruitQuick Wins
• SEO is a long-term project and results are usually not immediately seen
• Creating “Quick Wins” helps build your overall site to become more competitive in the long-term
• Need to develop a short-term strategy that allows you to get immediate results while helping to achieve your long-term goals
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Low-Hanging FruitQuick Wins
• Strategy:
• Pick keywords that are low competition and highly relevant
• Ranking for these keywords will be easier and you will see your results quicker
• Long-tail variations will help you rank for the “head match” terms over time
• Regular Content Creation
• Search engines favor sites that consistently have fresh new content on their site
• Make sure content is keyword rich and has been optimized for internal linking
@webmarketing123
#wm123
Agenda
1 The Start-Up ProcessFirst steps to take when starting SEO on your site
2 Low-Hanging FruitQuick wins for your SEO Campaign
3 Taking on the CompetitionAuditing your competitors‟ sites
4 Key TakeawaysThe points you don‟t want to forget
@webmarketing123
#wm123
Taking on the CompetitionAuditing Competitor Sites
• Who are my competitors?
• Business competitors
• Competitors that offer similar or rival products
• Search Space Competitors
• All the pages in the SERP
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Taking on the CompetitionAuditing Competitor Sites
• Be a „detective‟
• Tools you can use:
• V
• See how you stack up against competitors in website traffic
• Find what keywords your competitors are getting traffic from
•
• See where you and your competitors are fighting for search space
• Analyze Competitor Site
• Source Code
• Page Titles
• Alt Tags
@webmarketing123
#wm123
Agenda
1 The Start-Up ProcessFirst steps to take when starting SEO on your site
2 Low-Hanging FruitQuick wins for your SEO Campaign
3 Taking on the CompetitionAuditing your competitors‟ sites
4 Key TakeawaysThe points you don‟t want to forget
@webmarketing123
#wm123
Key TakeawaysPoints to Remember
• A successful SEO campaign begins with building a well-researched keyword list and implementing all the 6 pillars around those keywords
• Quick wins can be realized through attacking longer-tail variations of your keywords and ensuring you regularly generate fresh new content around your keywords
• Know who your competitors are, both in terms of offerings and search space, and see what they are doing to optimize their own sites
• Take advantage of all the tools at your disposal (Compete.com, Spyfu.com, etc.)
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#wm123
Thank You!
@webmarketing123
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Thank you for your attendance today!
Contact Us for a Complimentary Digital Marketing Analysis
Custom Analysis includes:
- Digital Planning Session: learn how your business can drive revenue
growth through the web
-Keyword Analysis: detailing the keywords people are using to search for
your product or service
- Search Engine Friendliness Report: crawlability analysis of your site
Please contact:
Mark Powers
(800) 619 1570