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Gihan Perera GihanPerera.com
| Date post: | 19-Oct-2014 |
| Category: |
Technology |
| View: | 713 times |
| Download: | 0 times |
Your Web site strategy must match your business strategy
Let me explain ...
In brief: You do stuff, and you get paid for it
Active
In brief: You do stuff, and you get paid for it
The “stuff” is your services – e.g. speaking, training, coaching, consulting, etc. Active
In brief: You still do stuff, but you get paid more ...
Bundled
In brief: You still do stuff, but you get paid more ...
... because you provide additional resources each time you provide the service
Bundled
In brief: You still do stuff, but you’re paid an on-going fee for it
Recurring
In brief: You still do stuff, but you’re paid an on-going fee for it
For example: A subscription service, a membership site, a retainer, etc.
Recurring
In brief: You no longer have to do your stuff to generate income
Passiv
e
In brief: You no longer have to do your stuff to generate income
But you might still need to do on-going marketing
Passiv
e
In percentage terms, how is your current annual income broken down into these four areas?
Passiv
e
Active
Bundled
Recurring
If all your income is from speaking, training, coaching and consulting, it’s:◦ 100% Active
◦ 0 Bundled
◦ 0 Recurring
◦ 0 Passive
Passiv
e
Active
Bundled
Recurring
If you sell at your events – either directly to the audience or beforehand to the client – it might be:◦ 90% Active
◦ 10% Bundled
◦ 0 Recurring
◦ 0 Passive
Passiv
e
Active
Bundled
Recurring
If you also have, say, a paid membership site, it might be:◦ 70% Active
◦ 5% Bundled
◦ 25% Recurring
◦ 0 Passive
Passiv
e
Active
Bundled
Recurring
If you get royalties from publishers, commissions from affiliate sales, or direct sales from your Web site, it might be:◦ 50% Active◦ 20% Bundled◦ 10% Recurring◦ 20% Passive
Passiv
e
Active
Bundled
Recurring
In percentage terms, how is your current annual income broken down into these four areas?
Passiv
e
Active
Bundled
Recurring
There’s nothing “wrong” or “bad” with whatever answer you get
This is about understanding, not assessing, rating or evaluating
Passiv
e
Active
Bundled
Recurring
For example, a very successful full-time keynote speaker can be 100% Active, and 0% for everything else!
They might be happy with that forever, as long as their income keeps increasing each year.
Passiv
e
Active
Bundled
Recurring
In percentage terms, where would you like to be in a year from now?
Passiv
e
Active
Bundled
Recurring
In percentage terms, where would you like to be in a year from now?
Again, there is no “bad” or “wrong” answer - so be honest
Passiv
e
Active
Bundled
Recurring
Now:◦ 100% Active◦ 0% Bundled◦ 0% Recurring◦ 0% Passive
Next year:◦ 99.5% Active◦ 0.5% Bundled◦ 0% Recurring◦ 0% Passive
That’s not a lack of ambition: that’s a clear focus!
Passiv
e
Active
Bundled
Recurring
Glad you asked ...
(a) Support your current mix of income types
(b) Assist you moving towards your future mix
In brief: The purpose of your Web site is positioning
In other words, it explains and demonstrates your value to your market Active
In brief: The purpose of your Web site is delivery
Your Web site delivers the resources you bundle in with your services
Bundled
In brief: The purpose of your Web site is loyalty
Your Web site supports and serves your network of members, affiliates and suppliers
Recurring
In brief: The purpose of your Web site is sales
Your Web site has to do all your marketing itself, in order to sell without you being there
Passiv
e
Passiv
e
Active
Bundled
Recurring
15
10
10
15
Passiv
e
Active
Bundled
Recurring
15
10
10
15
The e-book Get Active expands on this slide show, and explains it in more detail
CLICK HERE TO DOWNLOAD
This is a detailed (book-size) explanation of everything you need for your site
CLICK HERE TO DOWNLOAD
