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| Date post: | 16-Dec-2015 |
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Your Webinar Software Just Isn’t That into You
Understanding the Difference between Webcasting and Web Conferencing
Hugh TaylorVP of Marketing
MediaPlatform, Inc.
Agenda• Overview – Choices for virtual meetings• Webcasting – What is it, and when do you need it?• Web Conferencing - What is it, and when do you need it?• Key Differences between the technologies
1. Audience experience2. Event production3. Event archiving4. Application integration
• Which one is right for you?• MediaPlatform’s Webcasting solutions
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Choices for Virtual Meetings
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One is not better
than the other!
When to use Webcasting or Web Conferencing
User Examples Web conferencing webcasting
10 viewers, live discussion Yes No
100+ viewers, video with archiving Difficult Yes
150 viewers, audio only, no archiving
Yes Yes
150 viewers, audio only, archive with ability to edit
Difficult Yes
300 viewers, global, multiple presenters, video
Difficult Yes
5,000 viewers, high quality video, external event
No Yes
Live, large-scale event with online viewing component
Difficult Yes
On-demand training with tracking and certification
No Yes
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Difference: Audience Experience• Look and feel of the player, video quality, streaming and synchronization. • Web conferencing = limited customization of the player• Webcasting software can provide extensive branding and manipulation of
the player template. • Web conferencing =fewer video quality options, and is usually restricted to
Webcam input. • Webcasting software = variable streaming rates and formats, as well as
control over the content distribution network (CDN) used to get the signal to the end viewer.
• However, higher video quality is not necessarily better. (depends on your business needs) e.g. Webcasting a collaborative meeting would be feature incomplete but and overkill in terms of video streaming quality.
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Difference: Event Production• Webcasting solutions are designed with sophisticated
functionality for presenters and event managers. – Enable event managers to coordinate the preparation, rehearsal, production
and archiving of the presentation. – Some solutions, such as MediaPlatform’s WebCaster offering, provide the
ability to split production tasks between different team members.
• Web conferencing solutions generally do not offer this level of production control functionality,– They were never designed for this type of use in the first place. – Web conferencing tools are valued for their ability to get a group of people
online in a shared meeting space quickly and easily. – The feature rich production management interfaces of a webcasting system
would be a hindrance for this type of corporate function.
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Difference: Event Archiving• Webcasting tools allow the producer the ability to create an
archived version of the presentation in a form that matches the exact specifications of the presenter, after the event. – The on-demand version of a Webcast event can be different from the
initial live presentation. – By archiving, the producer can substitute slides, change their order,
delete audio or video clips, and so on, to create a perfect final product.
• In contrast, most Web conferencing tools do not offer this degree of control over archiving and on-demand version control.
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Difference: Application Integration• Webcasting solutions, such as WebCaster, can be adapted to
become part of a bigger enterprise stack while Web conferencing solutions are typically standalone tools. – WebCaster offers Web services Application Programming Interfaces
(APIs) and a software development kit (SDK) to enable integration with enterprise application.
– For example, an enterprise may wish to integrate the webcasting solution with HR applications, learning management systems, content management systems, and more. The webcasting system is just one piece of the broader enterprise solution set.
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Which One is Right for You?• It depends on what you are trying to achieve.• What’s right for you may not necessarily be right for another
business. • If your goal is to enable small groups of people to collaborate
in a virtual work setting, then a Web conferencing solution will do the job well, and a webcasting solution will be both ineffective and excessive.
• If you are trying to connect with larger audiences with a reliable, interactive, rich media experience, then you are going to be better off with a webcasting solution.
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About MediaPlatform• Provider of webcasting software platform and media
management solutions• Proven Fortune 500 experience• Designed for media production professionals• Working with dozens of established media production
companies and event producers
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MediaPlatform Webcaster
• You’re looking at the player right now.
• Extensive customization of player.
• Sophisticated analytics.
• Professional production back end.
• Extreme audience scale.
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