Your Website VideoA Molly Media Studios Approach
A primer on how we will produce your own, unique Website Video.
This pamphlet was produced by Molly Media Studios - for you.
www.mollymediastudios.com
Your Website: How Your Clients First See You Your website is the first place you meet your client. Yes, that’s right - you meet them there. Your website is your chance to engage your client, introduce yourself, and make a great first impression.
So, how’s it going?
Why Video HelpsMaybe you’ve already used video before. Maybe you’ve never used it before, but you’ve noticed that everyone else is using it.
Whatever your reasons for uploading video to your website, Molly Media Studios will work with you to develop strategies, identify your target market, and craft the story you need to tell.
Video appeals to the emotions of your potential clients in ways that your website text cannot. Effective uses of music, text, voiceover, editing, transitions, graphics and animations all combine to communicate a compelling, emotionally charged message.
Communicating who you are, what you do, and what you can offer to your potential clients is
critical. Engaging their curiosity and appealing to their senses is an ideal way to begin the conversation.
Value Benefits of Using VideoThere are several Tangible Value Benefits to using video to communicate with your clients:
Increases in salesIncreases in number of clientsIncreases in brand recognitionIncreases in customer valueDecreases in marketing expenses
There are other Intangible - but nevertheless important - Value Benefits to using video:
Create personal interactionsIncrease website staysAdd emotion to your MarketingDemonstrate expertiseCommunicate quicklyCommunicate effectivelyAdd personal touchFoster new relationshipsEducate your clientsIntroduce human elementMotivate clientsDevelop trust with clientsProvide customer serviceGenerate “buzz”Save money
The Molly Media Studios Approach
Our first step in designing your website video is to develop your story. We’ll use the Needs Analysis Worksheet for that.
This Worksheet is made up of trusted creative brainstorming exercises that we will work through - together.
Together - using the Worksheet - we will determine many aspects of your video - including its primary purpose and the core evidence that supports your story.
What information to include? What imagery to use? What shots to shoot? What tone should the voiceover artist produce? What timing? What tempo? What tone to take with the text?
This is the process in which the Creative Team at Molly Media Studios will work out solutions to many of the creative questions surrounding your new video.
Working through the Needs Analysis Worksheet, together with us, fosters communication and understanding.
This is a fun process, and most of our clients really enjoy the brainstorming techniques we use.
top left production still: The Boreal Forest Communications Video, client: Ministry of Natural Resources
top right production still: Adventure Park Website Video, client: Treetop Adventures
The Next Steps The process of working through the Needs Analysis Worksheet presents a unique opportunity for us to put you at the centre of your website video production.
The Worksheet is designed to elicit your ideas, your creativity, your desires. Armed with an understanding of what you want, the Creative Team at Molly Media Studios is now ready to move forward.
At this point, your Creative Team will design the look and feel of your new video.
Using all the rich information gathered via the Worksheet, we will then research your already existing marketing materials for inspiration and guidance. Do you have a slogan or tagline that you already use? Have you made color choices as part of your branding efforts? What kinds of results have you achieved? If they worked for you in the past, should we incorporate them into this new website video?
And most importantly - who is your target audience?
How can we appeal to them? How can we use resources at our command - music and color and textual choices - to captivate their interest?
Our next step is to scout the locations we have planned to shoot. On that day, we bring our still camera with us to document the site, so that we have a lot of photographs to refer to when writing our voiceover text and drawing up our accompanying storyboard. Once these are done, we’ll be sending them to you for your revisions and approval.
The Production Phase: Capturing the ImageryDuring this phase of crafting your website video, we will shoot all the footage needed for the piece.
Beginning early in the morning, our Production Manager will manage all aspects of the shoot that day. She will have already prepared beforehand - changing batteries, cleaning lenses, composing the schedule - so that the Creative Director can concentrate on working with the lighting, sound equipment and camera.
Our Production Manager is extremely capable and efficient, and she is there to attend to all your concerns and questions. Use her skills as much as you need.
The Post-Production Phase: Your Story’s AssemblyDuring this phase - once all the footage has been captured, downloaded and converted into useable High Definition video files - your Creative Team at Molly Media Studios will construct your website video’s story, incorporating your creative vision that you communicated via the Needs Analysis Worksheet.
Using music, voiceover, editing, animations (text and graphics), and background and lower third compositions - your Creative Team will craft your message into a story that not only communicates, but establishes relationships.
At the end of the day, your new website video from Molly Media Studios will be something to be proud of. Something that will tell your story. Something that will begin relationships.
Something, in the end, that you had a vision of in the beginning.
top left production still: The Boreal Forest Communications Video, client: Ministry of Natural Resources
top right production still: The Boreal Forest Communications Video, client: Ministry of Natural Resources
At the End of the Day At the end of the day, Molly Media Studios will provide you with a pristine copy of your High Definition video in H.264 format with rich 16-bit sound, ready to be uploaded to your site’s video player.
What Video Player Should I Use?Players come in all shapes and sizes. Some people use YouTube, because it’s free and easy. But there are very serious problems with using a YouTube player on your site:
(1) YouTube players present YouTube branding - not yours.
(2) YouTube players look unprofessional - like your video is an afterthought.
(3) YouTube players offer your website visitor the chance to navigate away from your site - to YouTube - and many visitors will do this.
(4) YouTube players look like you either cannot afford - or are too cheap to pay for - a High Quality, high definition player.
(5) YouTube players don’t offer the chance to end your video with
a clickable action link. Such a link could direct them to a form maximized to collect leads for your sales team.
You could use a different free Open Source player for your video, but these have associated problems, too:
(1) If available for commercial use, these players usually include their clickable logo - designed to navigate your viewer away from your site.
(2) These players usually include advertisements that play before your video will start. Studies prove that website visitors hate these adverts - and they often navigate away from them before your video even starts.
(3) These players are often difficult to use, bulky to manage, with little or no telephone nor online support. Their learning curve is steep.
Some people still use Flash players, because for a time in the past they were the best players available. But nowadays, this would be a mistake. iPhones and iPads are unable to run Flash code - and so your video will never show up on these devices.
Our SolutionMolly Media Studios has partnered with designers of an HTML5 video player that delivers your website video in stunning High Definition - easily, affordably and beautifully.
We like it so much we use it ourselves.
One exciting aspect of this player is that it offers you a stand-alone HTML page, incorporating your player. This unique feature allows for designing targeted special offers, packaged into your player page. You can even incorporate a signup form on this page - excellent for lead generation.
We know it works, because we’ve done it ourselves.
Molly Media Studios will work with you to set up your new player, and offers an affordable year-long renewable contract for management of your player and all your videos.
We’ve included a detailed list of our player’s exciting attributes and offerings at the end of this pamphlet - for your perusal and consideration.
top left production still: The Boreal Forest Communications Video, client: Ministry of Natural Resources
top right production still: The Boreal Forest Communications Video, client: Ministry of Natural Resources
In Sum: Telling Your Tale At the end of the day, it is your story that we need to tell.
By putting you at the centre of every website video we produce, Molly Media Studios is able to excellently craft your message, your vision, your story - your way.
From the very beginning with the Needs Analysis Worksheet, to the very end as you approve the rough draft, your vision, your message - your story - is central in our minds.
Darren Jorgensen, Creative Director and Senior Editor at Molly Media Studios has over 25 years of experience in media production.
He was educated at Dawson Institute of Professional Photography (Montreal, PQ), Brown University (Providence, RI) and University of Michigan’s School of Art and Design (Ann Arbor, MI) - earning undergraduate
and graduate degrees in Video Production.
(He also did a 2 year stint at Cardozo Law School in New York City - but don’t tell anybody!)
He has extensive writing experience as well and has written way too many short stories - and one novel - to date.
He grew up in Alberta, amidst miles and miles of wheat fields - and lots and lots of cows.
Exceed Excite Excel
We want to exceed your expectations. We want to excite your senses. We want to excel at everything we do.
Find out today how we can help.
Email us: [email protected]
Visit our Website: www.mollymediastudios.com
With over 50 features our player probably has everything you want and need. On the off chance that it doesn't we are constantly adding new features. This keeps our player ahead of the curve. Not only that, we make sure that our features are compatible with every device, old and new. So no matter who, what, where, when and how your video is viewed, your message will be heard.
Features
Add Free - never any ads
Analytics - know how often your videos are viewed
Auto Play Option - you choose
Auto Detect Devices - deliver appropriate video to appropriate device
Bandwidth Detection - deliver the video that best matches the viewer’s connection speed
Batch Uploading - upload several files at once
Cancel Anytime - you can cancel your contract at any time
Custom Landing Pages - deliver your videos on our ad-free, customizable web pages
Domain Embed Security - prevent unauthorized embedding
Digital Rights Management - prevent your videos from being cached and saved by others - or allow it
Embed all Resolutions - choose your width and hight of your player
Embed Passwords - control who sees your video
Easy Video Replace - reconfigure your playlist without having to re-embed your code
End of Video Text/Image Call to Action - add text and images that appear when your video ends and link to any web page you choose (great call to action feature)
Facebook Embedding - share your videos on your Facebook Wall or Fan Pages
Fast Email Support - seven days a week support
Full Screen Options - full screen option, or not - your choice
Google Analytics - give us your Google Analytics code and we’ll report your page information to Google
HTTP or HTTPS - your choice, depending on if you have a secure website
In Video Linkable Watermarks - every video may be customized with a linkable watermark
Landing Page Passwords - require password for viewer to enter your landing page
Live Support - 9 a.m. to 9 p.m. EST
Multiple Bitrates to 5000 kbps - we encode your videos at multiple bitrates and deliver them based on the bandwidth we detect
No Player Branding - never any player branding - only yours
Overage Control - you get 100 GB of monthly bandwidth, which you’ll likely never need; but you can purchase more
Pay Wall Downloads - if you sell your content, your video’s URL is shown in your Library; also offer a Download feature with an
address that may be copied and used to sell content
Playlist Password - require password to your entire playlist, not just individual videos
Smartphone Delivery - we deliver the appropriate video encode to your smartphone visitor - including iPhones
Tablet Delivery - we deliver the appropriate video encode to your iPad or Galexy Tab to your tablet visitor
Unlimited Video Length - no video length restrictions
U-Size Embeds - embed at any size and resolution
Video Embedding - embed single video on any page at any size and resolution
Video Playlists - embed video playlists on any page at any size and resolution
Video SEO - we simplify the process and indexing and exposing of your videos to Google and othe search engines
Wicked Smart Encoding - your videos look good - really good! - at multiple bitrates, smartphone and tablets versions included
Upload Custom Images - use your own images when you upload and choose them in creating your embeddable videos
The Obvious Solution
With numerous features designed to make your videos easy to embed, beautiful to look at, and consistently managed - our video player makes sense.
Take a look at it in action:
www.mollymediastudios.com
The Best Commercial Video Player Out There
