Youth Now MarijuanaPrevention & Education
Washington State Department Of Health
Youth Now is a campaign of the PREVENT! Coalition administered through ESD 112. It is funded through the Washington State Department of Health Dedicated Marijuana Account Funding.
• I-502 passed in 2012 legalizing retail marijuana effective July 2014• A percentage of the tax revenue earmarked to
fund youth marijuana prevention
• FY 2015: $90 million of tax revenue
• Estimated 2016 revenue: predicted $200+ million
• Washington Department of Health allocated $2.6 million per year to fund youth prevention in 9 regions
• ESD 112 awarded $247k per year for youth marijuana prevention
‘OUR JOURNEY
• $4 million, 40 staff, 30 school districts, 6 counties
• School Based Youth Substance Use Prevention Services: Funded by Districts and Federal Block Grants
• Community Based Youth Substance Use Prevention done collaboratively with coalitions
• Federal funds – DFC, STOP & Block Grants
• State Tobacco & Marijuana Prevention Grants
• Student Threat Assessment: District funded
‘PREVENTION & YOUTH SERVICES
• Truancy Project: County & District funded• Education Case Management for youth in
the juvenile justice system: Federal Title I funds
• Workforce Development funding for youth and young adults: Federal Department of Labor funds
• Developing school based mental health prevention and direct services: Medicaid funding
‘PREVENTION & YOUTH SERVICES
‘COMMUNICATIONS SERVICES
Crisis Communications
Campaign Planning
Copywriting / Editing
News ReleasesMedia Relations
‘Public relations
‘Marketing & creative services
Web Development
Social Media
Graphic DesignBranding
Brainstorming
Photography
Copywriting
‘Communications
Videography
Messaging
Website & Materials Audit
Survey Development, Implementation
Focus Group Facilitation
Presentation Development
Editing
1. Prevent the use of marijuana, e-cigarettes & vaping by youth (ages 12-20)
2. Reduce the initiation of using marijuana, e-cigarettes & vaping by youth
3. Implement environmental & systems change strategies that prevent youth marijuana use
‘GOALS OF THE INITIATIVE
FINDING THE YOUTH VOICEWe asked 1200 youth about marijuana. Here’s what they said:
• Youth want to hear other youth voices.
• Youth want unbiased facts
• “Just say no” language does not work for today’s youth
• Youth won’t tolerate perceived prejudice
GUIDING PRINCIPALS
1. Youth Led 2. Data-driven: Youth need facts3. Inclusive: all people can be part of
youth prevention 4. Connected: Connection is the BEST
prevention 5. Trauma-Informed: Building capacity
for coping and resilience protects youth
Media Youth Education Policy & Systems
‘3 BUCKETS OF YOUTH NOW
‘POP-UP PARTIES
‘MEDIA COVERAGE
1.5 Mimpressions
‘SOCIAL MEDIA
‘SOCIAL MEDIA
supportyouthnow
supportyouthnow
youth_now
‘PANDORA AD
‘BUS ADS
1ST YEAR IMPRESSIONS
Earned media 1,532,731
Owned media 647,441
Bus ads 517,000
Pandora ads 515,971‘
3,154,157
• Cannabis conversations toolkit (parents & youth)
• Making the connection toolkit
• School club & contests (video contests, etc.)
• Youth advocacy training
YOUTH EDUCATION
Youth group at capitol building
YOUTH EDUCATION
‘POLICIES AND SYSTEMS
1. Youth who perceive no or low risk of harm from regular use of marijuana
2. Youth who report marijuana is easy to get
3. Youth who experience any of the Adverse Childhood Experiences (ACEs) risk factors
PRIORITY POPULATIONS
Example: Youth in possession policies and practices are being reviewed with stakeholders regarding marijuana and e-cigarettes.
We partner with:1.Clark County Juvenile Court
2.School Districts
3.Law Enforcement: City and Sheriff
4.Local Coalitions
‘POLICIES AND SYSTEMS
EXAMPLE: Encouraging Responsible Retail,Educating Adult Users
‘POLICIES AND SYSTEMS
CONTACT USJoy Lyons
Prevention & Intervention Coordinator
360-952-3397
Michele Larsen
Communications Manager
360-952-3593
preventclarkcounty.org
youthnow.me
Deb Drandoff
Prevention & Youth Services Director
360-952-3396
