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WILL THAT BE POINTS OR DISCOUNTS? HOW TO ATTRACT YOUNG SHOPPERS AND KEEP THEM Nicholas Bianchi Loyalty Canada July 24, 2013 Hilton Toronto Ontario
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WILL THAT BE POINTS OR DISCOUNTS?
HOW TO ATTRACT YOUNG SHOPPERS AND KEEP THEMNicholas BianchiLoyalty CanadaJuly 24, 2013
Hilton Toronto Ontario
WHAT WILL I BE TALKING ABOUT?
What is SPC Card?
Loyalty and Me
Youth and Loyalty: Perplexing Questions
The Pulse: Basics
The Pulse: Insights and Recommendations
LAW OFYOUTHDISREGARD?
$1,350,000,000,000
PERPLEXINGQUESTIONS
THESEARE YOURFUTURECUSTOMERS
WTF ISA REWARDPOINTWORTH?
WHAT DOES COLLECTING REWARD POINTS REALLY MEAN TO ME?
HOW LONGBEFORE IEARN ENOUGHPOINTS TOREDEEM FOR…
…A TOASTER.
THE PULSE
Canadian youthshoppers, ages 14-24,are members of at leastone loyalty program
LOYALTY MEMBERSHIP
COALITION PROGRAMS
PROPRIETARY PROGRAMS
PROPRIETARY PROGRAMS
When a retailer offers a loyalty program, I know they want to offer me the best deals
BRAND LOVE
INSIGHTSAND RECOS
Prefer getting instant discounts versus collecting points
MIX IT UP
Wish loyalty programs offered more of an experience rather than just discounts
GET EXPERIENCED
Hardly ever redeemtheir points
MAKE THEM REDEEMERS
Problem with most loyalty programs is that they aren't very good at providing benefits or rewards quickly enough
GET FASTER
Unclear about the value of reward points and often find them confusing
BE CLEAR
Don’t find communications I get from loyalty programs to be very relevant
BE RELEVANT
Consider converting points or rewards into credits to pay down obligations like a monthly cell phone planor a student loan
BE REALLY RELEVANT
Consider contributing reviews or comments online in exchange for points, rewards or discounts
TRADE UP
Like the idea of pooling points or rewards with friends and family as a route to bigger rewards,steeper discounts, etc.
LET THEM SHARE
Consider providing personal preferences to a loyalty or rewards program in exchange for more targeted and relevant advertising and offers
BE ON TARGET
Consider volunteering time to a cause or charity in exchange for points, rewards or discounts
CAUSE IT
Consider driving my friends to shop in a given time period at a given store in exchange for points, rewards or discounts
BE FRIENDLY
Consider converting points or rewards into ballots for daily contests to win trips, tickets and merchandise
HAVE FUN, PLAY GAMES
WIN $10,000 WIN $10,000
AMAZING PRIZESAMAZING PRIZES
PLAY GAME!THE
AND OTHER
GRAND PRIZE PROVIDED BY
YOU COULD
