There are now so many forms of youth subcultures in today's society it would be ridiculous to name and feature them all, so I've chosen a few that I will consider the style and values of when planning my music video.

Preppy

•Smart fashion worn as casual•Blazers, cardigans, shirts•Middle class•Jack Wills, Ralph Lauren etc.•Becoming more common and popular throughout all social classes•Now promoted through more high street stores as well as the catwalk•Lots of leather and rich colours•Makes someone look older