YouTube Marketing

Presenter: Chuck Ward

“PRO” Director of Marketing

Real Estate Marketing

Your Real Estate (Property and Agent) Marketing should include ele-ments of the following list

• Social Media

• Blogging

• Video

• Virtual Tours

• Property Websites

• Agent Websites

• Mobile Websites

Statistically Speaking

• Landing Pages

– 800 % greater conversion rate

• LookTracker:

– “Using video results in higher traffic to your webpages”

• Video Promotion is 6 times more effective

• If given an option of text or video content, video is selected 59% of the time

Statistically Speaking

• Get Response

– in a study of over 800,000 e-mails sent from their Pro accounts, e-mails with video saw a 5.6% higher open rate and a 96.4% higher click-through rate than those without.

• Experian

– found that when “video” was used in the subject line of an e-mail, open rates increased by 7%

Question To Be Asked

Do you think that video marketing is beneficial to a real estate agent

Humor of the Day

Those Who Don’t Believe in Video Marketing

(Never watched a commercial)

Types of Video Marketing (for Real Estate)

• Virtual Tours

• PowerPoint slide show

• Animated, Hand Drawn Videos

– (guys <males> love these types of videos)

• Tips about anything and everything

– Your Farming Area (discounts, events, new listings)

– Market Related Common Questions

• Video Emails (Bomb-Bomb or Outlook/Gmail)

Different Video Channels

• YouTube

• Viddler

• Vimeo

• Daily Motion

• Kewego

• Metacafe

There are over 100 different online video outlets (according to

Wikipedia)

YouTube is the most widely known

How To Post a Video in 5 minutes (or less)

(1) Login Into Your Account

(2) Go To Properties Tab

How To Post a Video in 5 minutes (or less)

(3) Select “PICS” button on any property listing

How To Post a Video in 5 minutes (or less)

(4) Select “VIDEOS & FLASH”

How To Post a Video in 5 minutes (or less)

How To Post a Video in 5 minutes (or less)

How To Post a Video in 5 minutes (or less)

How To Post a Video in 5 minutes (or less)

How To Post a Video in 5 minutes (or less)

How To Post a Video in 5 minutes (or less)

How To Post a Video in 5 minutes (or less)

How To Post a Video in 5 minutes (or less)

How To Post a Video in 5 minutes (or less)

How To Post a Video in 5 minutes (or less)

• It as easy as pie

– Just Pop in the Oven

– Turn on the Oven

– Wait a small amount of time

– Enjoy the Benefits of such said Pie

Thursday Agenda

• I have published my video

• (Now What Should I Do)

• How to incorporate keywords into your video SO THAT people will find your video when searching for content online

• “Homes for Sale Tampa”

• “Poconos Real Estate Agent”