Example of a client-themed cover slide

YouTube One Channel Redesign March 15, 2013

YouTube has completed beta testing of a new channel page now available to all users. The new “One Channel” design puts featured content front and center for new users and matches the aesthetic of its social network Google+. YouTube has also announced several new features that aid in organizing and promoting videos on individual channels. This POV explains the news design and what to expect in the future.

Executive Summary

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Current Channel Page “One Channel” Design

In early February, YouTube debuted a new channel page layout and design as well as several new features for video management. As of March 15, the new “One Channel” design is available to all users.

YouTube’s New One Channel Design

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“One Channel” Design Google+ Profile Design

The new One Channel design features a single column design with sidebars to the left and right. The layout is very similar to the current look and feel of Google+, reflecting Google’s strategy of putting its social network platform at the center of all Google activity.

New Design Aligns with Google+

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In December 2012, Google announced better integration of YouTube within Google+ profiles. By linking a YouTube account to Google+, users and brands can create a YouTube tab featuring uploaded videos.

YouTube Integration within Google+

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YouTube Channel Guide

User Channel Trailer

“Shelf” of Featured Playlists

Social Profile Buttons

Featured Channel List

Channel Page Banner

Tabbed Channel Navigation

YouTube’s One Channel Design

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• Links to social networks and web pages are now featured over the channel page banner

• Custom links can also be added to any URL outside of YouTube

• New features eliminate HTML coding previously needed to hot link channel banners

Social Profile Buttons

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• Channel comments have been moved to a separate Discussion tab

Discussion and About Tabs

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• The channel description and links have been moved to a separate About tab

• Featured channels are displayed on the About Tab as well as on the static right hand sidebar of the main channel page

• The Background Image has been eliminated, leaving a single channel banner for customizable branding

• When designed to specific guidelines, the channel banner will automatically resize for PC, tablet, and mobile viewing

Channel Banner and Responsive Design

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• Channel pages can feature a video for visiting users that are not subscribed to the page

• Subscribers that visit a channel page will not see this video and will see an activity feed instead

• The video is an opportunity to introduce users to the channel and encourage them to subscribe

Channel Trailer

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• Within the video manager, users can now apply bulk actions to a selection of videos

• Actions include changing privacy setting, enabling ads on videos, adding tags, changing titles, or editing categories

Bulk Editing

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• Users will be able to view and manage tags used in videos, similar to popular blogging platforms

• Along with tag management abilities, playlists can be made on the fly based on common tags

Tag Management

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• Users are now able to create a customizable message that will be posted alongside a video when it is published online

• New options allow simultaneous posting to social profiles when a video goes public with the custom message

• The custom message and share options also work if a video is scheduled to be posted in the future

Customizable Upload Messages

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1. Reskin YouTube Channels to Match New Layout Design

Creative efforts should focus on designing a channel banner and formatting social and other external links driving from the profile.

2. Consider Feature Video Content For Non-Subscribers With the new channel trailer feature, brands will have the ability to create a specialized video shown only to those not yet subscribed to the brand channel. Consider developing introductory or engaging content to encourage users to subscribe to the channel or introducing the current priority marketing program.

3. Re-examine Opportunities to Organize and Optimize Content

New bulk video actions and tagging features will make it easier for managers to optimize videos for SEO and to implement tags across video to assist in organization.

Next Steps for Brands

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