AZYAN AZILAH BINTI HALIMI

(2009466372)

HANIS AMIRAH BINTI HARON

(2009604032)

WWW.YOUTUBE.COM

TABLE OF CONTENT

CONTENT

About

Company Founders

Company Background

Core Business

IT Application

Business Models

Success Story

Lesson Learned

ABOUT YOUTUBE.COM

Popular free video sharing website. It lets users upload, view, and share video

clips. Videos can be rated, and the average rating

and the number of times a video has been watched are both published.

COMPANY FOUNDERS

Chad Hurley (left) Steve Chen (center) & Jawed Karim

YOUTUBE

Headquarters : San Bruno, California.

Area served : worldwide

Owner:

YouTube LLC (2005-2006)

Google Inc. (2006-present)

Launched : 14 February 2005

COMPANY BACKGROUND

Idea from Hurley and Chen during early months

of 2005.

After they had experienced difficulty sharing

videos that had been shot at a dinner party at

Chen's apartment.

The name and logo of the company are an

allusion to the cathode ray tube, a display device

used since the early days of electronic television.

YouTube began as a venture-funded technology

startup, primarily from a US$11.5 million

investment by Sequoia Capital between

November 2005 and April 2006.

In October 2006, Google Inc. announced that it

had acquired YouTube for US$1.65 billion in

Google stock, and the deal was finalized on

November 13, 2006.

On March 31, 2010, the YouTube website launched

a new design, with the aim of simplifying the

interface and increasing the time users spend on

the site.

IT APPLICATIONS (PLAYBACK)

Viewing YouTube videos on a personal

computer requires the Adobe Flash Player

plug-in to be installed in the browser.

January 2010, YouTube launched new version

of the site that uses built-in multimedia

capabilities that support HTML5 standards.

Allows videos to be viewed without requiring

Adobe Flash Player or any other plug-in to be

installed.

IT APPLICATIONS (UPLOADING)

YouTube accepts videos uploaded in most

container formats,

including .AVI, .MKV, .MOV, .MP4, DivX, .FLV,

and .ogg and .ogv.

These include video formats such as MPEG-4,

MPEG, and .WMV.

It also supports 3GP, allowing videos to be

uploaded from legacy mobile phones.

BUSINESS MODEL

Value of Proposition• Users can watch and download videos for free.• Share videos with others for no charge of price.

Revenue Model• Advertising – only text advertisements are available.

But pre-roll, post-roll, or interstitial video ads may be right around the corner.

• Subscription - The subscription would eliminate ads and provide better streaming quality.

• Affiliate - YouTube only benefits when a user buys or pays for the given service displayed on the side of the page.

• Content - Users upload their videos and smack a price on them. If people download them and they sell, the user gets paid out and YouTube receives a commission on the sale.

BUSINESS MODEL

Market Opportunity• Advertiser• Internet user

Competitive Environment• MySpaceTV• Google Video• Yahoo! Video• Veoh

BUSINESS MODEL

Competitive Advantage

• Display a wide variety of user-generated video content

including movie clips, TV clips and music clips as well as

amateur content such as video blogging and short original

video.

BUSINESS MODEL

Market Strategy

• The marketing strategy of YouTube is to have a

mass amount of YouTube users at your disposal to

generate hype and activity within the video clip

page. The more connections you have with top

publishers and social media users, the easier it is

to make a video go viral through the help of such

entities. The hyping process for most viral videos

is artificial so creating them is all about having

numbers and connections.

SUCCESS STORY : YOUTUBE FEATURES

Why YouTube became a phenomenon? it was both easy and edgy You can watch videos on the site without downloading

any software or even registering.

The management team of Youtube is very efficient Once an obscure (porn-making) video are being

posted, user can flagged and Youtube will have it remove, usually very quickly.

The homepage design is very user-friendly. the video in the top-right section of the home page is

an advertisement, even though it doesn't always look like one.

SUCCESS STORY : 5 SECRET OF YOUTUBE’S

SUCCESS

1. They looked up and elevated the abnormalities. Some videos which have made others an internet superstarts overnight :

“Charlie bit me”.

SUCCESS STORY : 5 SECRET OF YOUTUBE’S

SUCCESS

2. It got creative with advertising.The difference Youtube and Google as is, Youtube users are more diverse needs.

Let say you want to watching a video.You can choose a long commercial or you can skip it.

For the sponsor part, this idea is better because the user who wanted to see the ads are the people who will choose to buy it.

LESSON LEARNED

To create something new, all you have to do is to find a problem and provide the solutions. It may helps others who have the same problem as you.

INTERESTING FACTS ABOUT YOUTUBE

As compiled by Website- Monitoring.com In 10th May 2010