Date post: | 07-Aug-2015 |
Category: |
Documents |
Upload: | jonas-oliveira |
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VIDEO 45”CLICK HERE
Marketing
Director
Strategic Planning
Manager
New Product Manager
Project Manager
Creative and Media
Director
Adults 21-25 years
POSITIVE SOCIAL IMPACT
CONNECTED STAND UP FOR BELIEVES
OPEn TO NEWBRANDS
WINE CONSUMER
RESEARCH
TASTE: 83%
28% drink daily
43% drink ONCE
A WEEK
71% LIKES FRUITY
FLAVOR
LABEL AND IMAGE
ALWAYS UP FOR A DRINK
TVRADIODIGITAL
STRATEGY
1 2 3 4 5 6 7LAUNCH LAUNCH MAINT. MAINT. MAINT. SPONSOR
30%6.6%
JANUARY 2016
50%
JULY 2016
CAMPAIGNFACEBOOKTWITTERINSTAGRAM#BECAUSEITMATTERS
WEBSITE
SPONSOR
MOBILE APP
socIAL INTEGRATIONInfosChatCommunityContent generationDeliveryTaxi integrationCheck inFriends in place
VIDEO 15”CLICK HERE
DAFT PUNK TOUR BY Y RAYMOND
15 cities in 2 MONTHSNO TICKETS SALEMEDIUM VENUES
GOAL: CREATE AWARENESS AND HAVE MORE POSSIBILITIES TO PROMOTE Y
DIGITAL CONTESTS
EXCLUSIVE PRE-DISTRIBUTION
ENGAGEMENT USING THE BAND
SPECIAL LAUNCH