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1 February 2014 Exploring Next Gen/Franchising
| Date post: | 22-Sep-2014 |
| Category: |
Business |
| View: | 48 times |
| Download: | 3 times |
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February 2014
Exploring Next Gen/Franchising
Everything we do helps inspire young peopleto pursue their passions, discover who they are, find work they love, launch businesses, sculpt their careers, and pursue success
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Opportunities in Luxe Travel & Tourism
Opening up entirely new worlds (and industries) of opportunityfor emerging young talent.
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Clients
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Leading organizations that want to reach the most creative, ambitious, inspired and entrepreneurial movers and shakers in this demographic turn to us for our:
ExpertiseStudents, Emerging Adults, Young Professionals, Small Business, Entrepreneurship, Youth Engagement
RelationshipsTop global youth organizations, community leaders, entrepreneurs and influencers
Global Distribution 50 US states and 160 + countries
Proprietary ContentNY Times Best Selling Book, Articles, Blog Posts,Newsletters, Video, Audio, Curriculum
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Our Assets
Agency Capabilities
• Campaign Strategy and Development• Ideation to Execution• Market Segmentation• Targeted Marketing • Audience Engagement• Global Distribution• Content Creation• Training and Education
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CurriculumBuild Online
Platform/CommunityThe World of Franchising
Chapter Tool KitsStudent Membership
Introduce the concept of franchising early on. Teens will pursue more jobs, think about industry differently. By 20s they’ll actively look at ownership opportunities.
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Considering a Broader Initiative “Next Gen in Franchising”
• Consider expanding the focus to reach 16-34 year olds• Discretionary income jumps from billions to trillions• After college is when the real career search ignites• There are ONE BILLION young people entering the workforce• IFA Member companies are struggling with Next Gen talent and prospecting• Welcome young entrepreneurial people into the industry• Create exposure for the industry at global entrepreneurship & youth
conferences
“The World of Franchising”
Understanding Franchising
Careers in Franchising
Franchise Ownership
The new crop of young franchisors is not active at IFA
“Next Gen in Franchising” HOW TO CLOSE THE GAP
STAGE ONE
CURRICULUMSTUDENTS IN FRANCHISING ROLLOUT
WORLD OF FRANCHISING SITE
“Next Gen in Franchising” HOW TO CLOSE THE GAP
STAGE TWO/THREE
GLOBAL ENGAGEMENT CAMPAIGN • branded engagement campaigns for franchisors
• contest, • pr, social, targeted marketing
ONLINE PLATFORMTRAINING & DEVELOPMENT
RESEARCH/MARKET ANALYSIS
Franchise Times
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For more information please contact:
Jennifer KushellCEO & Founder
