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Mobility & technologyKeeping up with today’s youth traveller
youth travel international
www.wysetc.org
yti summer 2011
The official magazine of the World Youth Student & Educational Travel Confederation
WYSE TravEl ConfEdEraTion youth travel international 3
6 Strrretch Your Business reaching out to young people on their mobile phones
8 Social norms Key tools to improve your social media presence
11 research and Market intelligence The latest member benefit from WYSE Travel Confederation
13 Beyond the Spiral notepad Tech tools for teaching
16 Skills Exchange The STaY WYSE and iSTC Skills Exchange was a big success
19 Spanish Skypers learning a new language online
22 around the
associations See what WYSE Travel Confederation’s Sector associations are all about
25 WYSTC 2011
Barcelona You’ve never seen a WYSTC like this before
28 not so fast
Some sage advice reminding us to unplug sometimes
30 Event Highlights
See the Work Experience Travel Market and iaPa annual Conference in Brussels
contents
www.ciee.org
Meet CIEE at WYSTC 2011
experience. support. advocacy.
Work & Travel USA
Internship USA
USA High School
and more. . .
Visit our booth and learn how you can partner with CIEE—the leader in educational and cultural exchange for over 60 years.
WYSE Travel Confederation is the global youth travel
association dedicated to the development and promotion
of the youth travel sector. Working for global youth travel is
what we do and we are passionate about it.
With over 600 active members from 120 countries, the
Confederation can help you grow your business in a number
of ways, including:
• Making connections – to key industry players from every
area of youth travel
• Market intelligence – our research programmes, webinars,
newsletters and more keep you on top of it all
• Discounts to key events – including our annual World Youth
and Student Travel Conference
• Representation – at high levels of policy-making, including
advocacy on specific industry challenges and visa issues
• Specialised associations – our industry experts provide
excellent guidance in the areas of accommodation, au Pair,
Education, insurance, volunteer Travel, and Work Exchange
Become a member today! for more information and to join,
please visit us at www.wysetc.org.
World YouthStudent and Educational Travel Confederation
WYSE TravEl ConfEdEraTion youth travel international 5
WElCoME To YTi MagazinE Welcome to this latest issue of Youth Travel international magazine. We’ve given it an entirely new, fresh look which we hope you like. Also fresh is the mix of content – we know that inside each travel business, large or small, the people themselves are born travellers. That’s why we created a combination of content that provides you straight, valuable business insights with more personal stories that can still remind you how to relate to travellers today. of course, the theme of the issue is Mobility and Technology: Keeping up with today’s youth traveller, so each article has a common thread of these two elements. In our lead article, for example, you will read how to reach students today – they are constantly on their phones, and are being inundated with information around the clock. as a business, how can you cut through this clutter? other articles include some hard statistics on mobile phone usage, from which you can determine how you want to plan your own level of investment in mobile technol-ogy and marketing; how a young family is using technology to learn Spanish from afar; how the emergence of technologies like foursquare are changing the game for marketing; and an “old-school” travel article that also reminds us to unplug and disconnect for a while when we’re on the road. at the end of the magazine, you will also see a listing of all our members as of August 2011 – a great chance for added exposure for our membership. We hope you enjoy this new-look YTI as much as we do. Hopefully we will see you in Barcelona September 20th-23rd for our annual event, the World Youth and Student Travel Conference. And if you are reading this as a non-member, we’d be happy to have you join our dynamic confederation dedicated to working for the global youth travel industry – you can find us at www.wysetc.org for more information. Best regards, Espen FalkenhaugDirector General
WYSE Travel Confederation
PuBliSHing info
Youth Travel international Magazine,
Summer 2011 issue.
Published by WYSE Travel Confederation
EdiTor
Jeff funnekotter, WYSE Travel Confederation
dESign
Mark Bakker, Scribbledesign.nl
ConTriBuTorS
Jeff funnekotter, WYSE Travel Confederation
William l. gertz, american institute of foreign Study
Marti grimminck, Social Media Consultant
Paul Jacobs, Student universe
Jacqueline Kassteen, WYSE Travel Confederation
Jason Malinowski, alpaca Suitcase Blog
Ef Education first
PHoTograPHY
iStockphoto, ita rahman
PrinTEr
druno & dekker, Wormerveer, The netherlands
YTi Magazine has been produced and printed
using fully sustainable materials.
diSTriBuTion
Distributed free-of-charge to all members and
partners of WYSE Travel Confederation, Tourism
Boards and delegates at industry events.
view YTi online at www.wysetc.org
advErTiSing
To advertise in the next issue of YTi, contact
WYSE TravEl ConfEdEraTion
Keizersgracht 174
1016DW Amsterdam
The Netherlands
tel: 0031 20 42 1 2800
www.wysetc.org
The World Youth, Student & Educational
(WYSE) Travel Confederation is a not-for-profit
organisation.
foreword
yti Magazine suMMer 2011
6 youth travel international WYSE TravEl ConfEdEraTion
Students live via their smart phones. Ever heard anyone say, “I feel naked without my phone?” Paul Jacobs knows if a student doesn’t have his/her phone in an easily accessible location, something just isn’t right. They don’t turn their phones off at night, or even during class. In fact, they don’t even consider it.
Herein lies a potential gold mine
to marketers. Students’ constant
need to feel connected means they
will see any message sent to them
instantly, and in that same instant
they will make a decision about the
message and the brand. a student
will subconsciously ask him/herself
a series of questions; “does this
warrant a reply? Should i follow the
suggested hyperlink right now? Shall
I save it to re-read later? Should it
be deleted, or worse, should i re-
quest to unsubscribe?” After consid-
ering each of these reactions in the
time it takes to blink, you have either
missed out on a potential customer
or have gained a new impression.
Your goal as a marketer is to secure
this impression.
Managing this relationship is tricky.
You can make it or break it in a
second. The rewards have potential
to be huge, but with that comes risk.
Here are some tips to guide you:
Send SMS Messages to Students With CautionWe mentioned that students are
pretty intimate with their mobiles.
They keep them close to their body,
and they even sleep with them very
StrrretchYour Business
WYSE TravEl ConfEdEraTion youth travel international 7
close by. Coming between these two can
have serious consequences. not only are
they offended by your abrupt impersonal
message, but they will also associate
negative emotions, fueled by unfulfilled
expectations, with your brand. Kim was
expecting for ian to ask her on a date,
instead she got a text about a last minute
sale. What a let down! There is a way to
wiggle into this relationship. To care-
fully navigate this relationship, Michael
Becker, north america managing director
for the Mobile Marketing association,
recommends encouraging a reply that will
generate a conversation. “Each interac-
tion allows a marketer to learn more
about the consumer, what they want and
need and the value you can deliver to
them.” Although marketers should strive
to deliver messages that are targeted to
the user across all verticals, SMS may
be the most important. if you don’t have
something relevant and timely to say, then
SMS is not your channel.
Facebook them some discountsfacebook can be a great tool. Companies
like victoria’s Secret Pink (7 million fans),
Starbucks (20 million fans), and even
Spongebob Squarepants (17 million fans)
have harnessed the viral power of social
media on facebook. according to a focus
group conducted by Studentuniverse
Media, comprised of college students
aged 19-22, many feel that Facebook is a
place to connect with friends and would
prefer to keep in touch with businesses
on Twitter, where messages are easier to
navigate. However, many admit to follow-
ing businesses on facebook when they
feel there is an opportunity to get dis-
counts. Students do claim to check both
facebook and Twitter from their mobile
phones regularly.
Tweet oftenTwitter is easy, convenient, and student
approved. Students will get your message
shortly after you tweet it since they volun-
tarily check Twitter all day via their iPhone,
Blackberry, or droid. Best of all, Twitter
facilitates an interactive conversation and
gets always opinionated students directly
engaged. lastly, tweets are short and
sweet. When working with the attention
span of a student, conciseness is vital.
Do you have an app for that?apps are fun. They keep students en-
gaged and are always just a touch away.
Whether your company has an app, or
chooses to advertise on one, apps are a
great place to be these days. according
to Juniper research, revenue from mobile
content and apps is expected to reach
$10 billion by 2015.
Send Mobile-Optimised EmailsStudents like to see emails once a
week or every other week. as long as
the content is relevant to them, they
will open them. remember to keep the
subject line simple. don’t try to person-
alise a subject line with the user’s name.
Students see through mass customisa-
tion. instead, try to catch their attention
with a relevant subject. Most students
have smart phones or feature phones, so
they will see the email from their mobile
right away. Qa your emails before sending
and make sure they look as smart as the
phones they are read on.
reaching students through their mobile
phones can be a golden opportunity.
Be careful how you approach this tactic
though. You are reaching them through
a very personal method of communica-
tion, and managing this requires careful
planning.
After considering each of these reactions in the time it takes to blink, you have either missed out on a potential customer or have gained a new impression. Your goal as a marketer is to secure this impression.
Paul JacoBSPaul Jacobs is the Business Development
Manager at Student Universe
(www.studentuniverse.com)
8 youth travel international WYSE TravEl ConfEdEraTion
500 million users on facebook, 106
million users on Twitter, 100 million
users on linkedin, and growing. if there
is one thing we know for certain, it is that
social media is here. But just as we grow
comfortable with the new ‘norms’ of social
media, trends and dialogues are once
again changing. at the heart of many of
these changes is youth travel, or rather,
@youthtravel.
it’s no secret to youth travel veterans about
the power of word of mouth and how it
has transformed through the years, from
hostel message boards to email, from
text messaging to facebook and Twitter
updates via smartphones and iPads.
Travellers are passing valuable travel tips
and travel warnings and overall passion for
travel through their networks and beyond.
Many companies have realised how
valuable these social halls are and have
looked for ways to be a part of the con-
versation, while others are still trying to
find value in their efforts. With dramatic
annual growth of over 14% new uS users
on social networking sites, as reported by
arbitron/Edison’s new research, The Social
SOCIAL NORMS
MARtI GRIMMINCk
hIGhLIGhtS the CONtINuING
RISe Of SOCIAL MedIA ANd ItS IMpLICAtIONS
fOR yOuR buSINeSS.
500
WORd Of keybOARd
MILLIONUSERS ON FACEBOOK
WYSE TravEl ConfEdEraTion youth travel international 9
Habit-Frequent Social Networkers, it is essential for
companies to at least understand what is happening.
arbitron/Edison reports even more phenomenal statis-
tics that the number of people using social networking
sites “several times per day” more than doubled in a
year from 18 million to 39 million. “With both usage
of social networks and the frequency of that usage
increasing dramatically, we are truly witnessing a sea
change in how mainstream consumers communicate.”
This fast adoption and shift into social media highlights
the customers’ new needs. forrester’s recent research
shows an increase of social media participation of
24% between 2008 and 2010 by uS online leisure
travellers. More importantly, the style of engagement in
social media is changing. forrester reports that there
is a decrease in those who are social media “Creators,
Critics, and Collectors,” but an increase in those who
are “Joiners, Spectators and Conversationalists.” In
fact, the Conversationalists group, which recognises
people who participate in frequent – at least once a
week - conversations on social networking sites like
linkedin, facebook, or Twitter, is increasing at 39% of
uS online leisure travellers, significantly more than the
uS average online travel increase of 33%.
With the ever-changing nature of social media, it is no
wonder that many companies walk away or embrace
social media with no real measured results from their
efforts. “Being on social media and being good at
social media are two entirely different things, according
to rosie akenhead at travel industry watchdog Eye to
Travel. “almost every travel brand has a Twitter account,
because you ‘have to’, but a very small proportion are
actually utilising it to maximum effect.”
akenhead breaks down the social media barrier: “Social
media is for client interaction and customer care,
but it’s also an information point where we can reach
audiences we don’t engage with anywhere else, and
that makes it a powerful lead generation tool.”
With 7.5 Million users and a joining rate of 25,000-
30,000 per day, foursquare is fast making its mark in
the social media realm. With “life is a game” philosophy,
foursquare is placing itself as a valuable tool for travel-
lers. Through a geo-mapping “check-in” tool, travellers
can keep track of where they’ve been and what they’ve
thought about a location.
At the music and film interactive festival South-by-
Southwest (SXSW) in february, foursquare revealed its
new ‘Explore’ function, which allows users to pull up
specials and venues that are close to their vicinity. in
discussion with foursquare about the potential value for
travel companies, a spokesperson responded: “Travel
sites can utilise foursquare to drive brand awareness
by partnering with venues to offer specials. We have
tens of thousands of venues experimenting with spe-
cials on foursquare, and thousands more that our busi-
ness development team is processing.” Currently, 60%
of their users are in the uS and only 40% in the rest of
the world, but this number is increasing daily and open-
ing a world of new exposure opportunities.
Tools offered on foursquare and other major social me-
dia channels are now being incorporated into websites,
and vice versa the other sites are bringing their technol-
ogy into social media. “Open and integrated,” states
Tripline founder rick larocca. in March, Tripline 2.0
launched with a new series of features and enhance-
ments to their travel documentary tools. not only does
the site utilise third-party and open-source technologies,
but it also offers seamless ways to integrate Tripline
tools into existing social networks including facebook.
Tripline’s goal focused on integrating technology and
100106
MILLION USERS ON LINKEDIN
ARe yOu JuSt theRe OR ARe yOu GOOd?
LIfe IS A GAMe
MILLIONUSERS ON FACEBOOK MILLION
TWITTER USERS
INteGRAtION ANd CONNeCtION
10 youth travel international WYSE TravEl ConfEdEraTion
opening it up to different channels is a
successful methodology from the user’s
perspective. as larocca states, “We
understand that people already have
established social networks, and rather
than trying to be another one, we’ve
focused on connecting them.”
at the forefront of any conversation
about social media is facebook and
Twitter, and many companies are daunted
by strategies for these forums. However,
within youth travel are some of the most
innovative and successful participants,
starting with STa Travel. With the launch
of their latest cutting edge campaign
on facebook, STa travel has once again
shown to be a leader in the social
media sector. ‘unite the invite’ is an
interactive game where participants are
given an invite to fly for free to the uK,
the catch being that they only receive
half the invite. The participants had to
find the other half of their invite through
facebook.
for STa gaming is an important part of
their strategy. “it’s an extension of our
brand personality,” states James Bell.
“our goal [in the use of social media] is
to form a relationship with them, engage
with them and ultimately be their choice
when they decide they want to travel.”
‘unite the invite’ is only one of many
successful social media campaigns.
STa Travel’s choice to engage in forums
like facebook is not an endpoint, but
rather a way to stay relevant with their
customers. “it’s more about where does
your audience live. We know our cus-
tomers live on social sites; therefore,
we need to be where they are. We are
simply following them... when they used
to read printed college newspapers, we
were there too.”
With over 47,000 ‘likes’ on facebook,
World nomads has learned valuable in-
sight into their consumers and other com-
panies through social media. “facebook
has become on one hand an invaluable re-
search tool, a means by which to connect
with our community and better understand
how to deliver value to them and on the
other, an effective sales channel as well,”
according to Chris nobel.
“You realise over a longer period of
engagement what questions and themes
connect with your community, which ones
elicit not just a comment, but one that
informs you about what’s important to
them.”
The social engagement does not just
stop at facebook. Twitter, celebrating
its fifth year, has more than ever been
thrown into the spotlight due to its
major role in global events. The ability
to access real-time conversation is draw-
ing in more participants. The significance
of this for a travel company is only just
being understood.
at the moment Twitter is an opening
into a company, or as nobel states:
“ Twitter allows you to see who is behind
the brand.” This is why Nobel person-
ally sends out the tweets. “i believe it’s
important for everyone to know we’re not
a faceless company. Hopefully the per-
sonality i impart through my engagement
on twitter allows people to understand
what we care about as a business.”
The best advice from nobel in terms
of successfully working within social
media: “Effective engagement through
social channels allows you to create
programmes, develop content and build
products and services that are funda-
mentally relevant and useful to your
community. if you can listen, learn and
respond, you’ll not only build an engaged
community, but a community that delivers
to your bottom line as well.”
7.5 MILLION FOURSQUARE USERS
fACebOOk At the fORefRONt ANd tWItteR At the tOp
BEING ON SOCIAL MEDIA AND BEING
GOOD AT SOCIAL MEDIA ARE TWO ENTIRELY
DIFFERENT THINGS
MARTI WIGDER GRIMMINCK Marti Wigder grimminck specializes
in social media and travel -
@ChampagneBkpkr
WYSE TravEl ConfEdEraTion youth travel international 11
Market research is an important part of any business and
organisation, and many of you will have specific needs in this
area. in order to meet these, WYSETC enables you to order
research on demand (rod) from our partner StudentMarketing,
with big discounts as well.
Whether a business fails or prospers depends on whether
the right kinds of decisions are made. The right decisions
are more likely to be made when informed by good
market intelligence. Market research is a key factor in
gaining competitive advantage with your target market,
providing important information to identify and analyse the
market size, market needs, competitive environment and
predicting valuable market trends.
Successful marketing relies on accurate, robust information.
Targeted research can help you make informed decisions
based on real-time data and consumer preferences in products,
prices, commissions, booking and buying patterns, and more.
rod (research on demand) is for WYSETC members only.
You can specify exactly what you need – from locating the
right agent to trade with in a new market to risk analysis and
feasibility studies.
our research on demand is exclusively delivered by Student-
Marketing, specialists in Market research for the Youth and
Student Travel industry.
average prices for research on demand range from €3,800
to €20,000, depending on project size and scope. delivery
time ranges from two to three months, and the research itself
begins approximately one month after order.
Research Programme
NeW WYSeTC MeMberShip beNefiTWYSE Travel Confederation (WYSETC) is bringing members a brand new benefit as part of its exciting, new Research Programme: Tailor-made research on demand at an exclusive, discounted rate.
MeMberbenefit
WYSE Travel Confederation Members will recieve a 10% discount on these prices for orders of up to €7,999, and a 15% discount on above prices for orders of over €8,000.
for more details and to specify and order Research on Demand – please see our website www.wysetc.org
12 youth travel international WYSE TravEl ConfEdEraTion
C
M
Y
CM
MY
CY
CMY
K
2010WISEfull.pdf 9/13/10 11:36:08 AM
WYSE TravEl ConfEdEraTion youth travel international 13
In the old days – say, 10 years ago – before
heading away from home to study, students might
have packed a pencil, a pen, and some notepads.
Today, a power adapter and maybe some screen
wipes are more in order, as high-tech solutions
are being used as teaching and learning tools.
one example of how pervasive new technology
is becoming in the youth travel segment involves
Education first, the international language school.
Ef international language Centers is now
providing students who travel abroad with iPads
to bring real-life language and hands-on learning
into the classroom.
Beyond the Spiral NotepadUK language students receive iPads to improve their English and put the cool into school. Brazilian schools use Macs and SMART Boards to enhance their learning experience. Jeff Funnekotter looks at both sides of the equator to explore how technology is helping students learn abroad.
14 youth travel international WYSE TravEl ConfEdEraTion
“BRAZILIAN TRAVELLERS SPENT OVER US$ 11 BILLION ABROAD”BE PART OF IT !
EXPO TRAVEL & ADVENTUREBRAZIL 2012
SÃO PAULOMarch 31st & April 1st
RIO DE JANEIROApril 3rd
CURITIBAApril 5th
www.expotravel.com.br
Expo Travel & Adventure 2012 is the only fair in Brazil allowing you to directly target travellers who are about to go abroad for work, culture or adventure.
Why exhibit?• Unique opportunity to talk directly with those about to travel• Youth and mature travellers – Brazil’s two biggest travel markets• Cost-effective – talk to over 40,000 expected visitors• Enhance your brand and generate immediate business
Who should exhibit?• International and local tour operators• Sport and special experience tour companies• Working holiday to hospitality companies• Education, vocational and short/summer courses• Airlines and travel agents to cruises operators• Embassies and international tourism bureaux• Hostels, hotels, ski resorts, golf, equestrian and spa resorts
Expo Travel & Adventure 2012 is the only fair in Brazil allowing
Banco Central do Brasil report in September 2010US$11.5 bn spent Jan-Sep 2010
WYSE TravEl ConfEdEraTion youth travel international 15
“We are proud to be the first and only language school to
fully integrate iPads into our curriculum. They are blended
into our overall teaching method, the Ef Efekta learning
System which fundamentally improves the way students
learn a language.“ says Eva Kockum, President of Ef
international language Centers.
The Ef schools in Bristol and Manchester have already intro-
duced dedicated iPads lessons, making the classes more inter-
active and inspiring. Students can use the devices to get instant
access to real-life English by bringing live examples of English
video, text or sound into their discussions and presentations.
The size and cable-free design of iPads means that they can be
shared and passed around for collaborative work in a way that is
not possible in the traditional computer session. Students can
work on lessons or class presentations together which they can
then take with them as they move around the campus, working
with others and doing what language students want to do most:
speaking English.
Going GlobalSouth of the equator, four time zones and 9487 kilometres away,
students at Panamericana School of art and design in São Paulo
are also going fully high-tech to enhance the learning experience.
using Macintosh computers and SMarT Boards, the school
administrators aim to provide what they call “the best tools
available” to prepare students for the latest industry trends.
SMarT Boards, with some two million interactive whiteboards in
use worldwide, are dynamic, graphically vivid boards that teachers
can use in dozens of ways. Think well beyond the chalk and
eraser of the old days.
along with providing other functions, the whiteboards and Macs
allow students to participate fully in class, as the lessons are
stored on the board and the digital content is then sent to
students by e-mail, on the same day of class. They can also chat
online with the school’s 3500 students and teachers about this
shared content.
in every case, going to school abroad is a life experience all on its
own. Doing so with cutting-edge technology can only add to the
practical experience to stay ahead of the crowd as well.
Jeff Funnekotter is Communications Executive at WYSE Travel
Confederation (www.wysetc.org)
Beyond the Spiral Notepadcontinued
16 youth travel international WYSE TravEl ConfEdEraTion
STAY WYSE And ISTC CoMBInEd
FoR gREAT RESUlTS In ThE FIRST-
EvER SKIllS ExChAngE FoR
oRgAnISATIonS WoRKIng In ThE
ACCoMModATIon IndUSTRY.
With the main focus of this edition of Youth
Travel international on mobility and technology,
we found a prime example of both in one pack-
age – the ISTC Skills Exchange. The exchange
was put together with the help of STaY WYSE
(Safe Travel accommodation for Youth) and
iSTC (the international Student Travel Confed-
eration). Both organisations are part of the
World Youth Student and Educational Travel
Confederation.
Steve lowy from umihotels provided the mobility,
WYSE TravEl ConfEdEraTion youth travel international 17
travelling from london to the small
village of Siem reap in Cambodia for
two weeks early in 2011. and rosy
Guesthouse, the exchange “host”,
provided the technology – specifically,
their website which was to undergo an
overhaul, along with their revenue man-
agement system.
Taking the expertise of a larger, more
established hostel operator with its
head office in london and pairing it
with a small, active hostel in a Cam-
bodian village was a great success for
both parties.
With a number of interested candidates
on both sides of the exchange, the
uK’s umihotels and rosy guesthouse
in Cambodia were ultimately chosen.
The project, which will take place
again with new participants in the near
future, has also caught the attention
of the larger companies. “it is always
inspiring to hear about hoteliers who
make that special effort, take their
social responsibility the extra mile, and
put their efforts where others merely
pontificate,” according to John Firrell,
director of Considerate Hoteliers
association.
in that same spirit of volunteering and
giving back, Steve spent ten days in the
company of the owners of rosy and the
village as a whole, where he managed
to make several charitable contribu-
tions and really felt the community
spirit of the very hospitable locals.
as for rosy, they received a wealth of
business best practices that include
better financial reporting, forecasting,
and a new website with the help of
umi partners 2am media that benefits
both the hostel and young travellers
who will be making their travel plans
from afar.
“The experience has been wonderful
and i really hope that the work and
help done both at the guesthouse,
and at the charities, will be fruitful for
all parties. from the minute i landed
i have been so impressed with the
warmth and friendliness of everyone
here”, said Steve Lowy.
rachel Band of rosy guesthouse was
equally pleased with the effect on her
business: “The suggestions and push
in the right direction in the office is in-
valuable and yet completely logical and
something that we are already putting
into practice and seeing results from
since Steve has left”.
future exchanges are being planned. for
more information, please see the STaY
WYSE website at www.staywyse.org or
the iSTC website at www.istc.org.
18 youth travel international WYSE TravEl ConfEdEraTion
O�ces Spain +34 91 356 43 86 The Netherlands +31 30 737 04 81
our family has been searching
for ways to have our kids fluent in
Spanish for years. With the state of
California’s budget troubles, Spanish
in public school classrooms doesn’t
start until the 7th grade. Combine
this fact with the knowledge that the
very best time to learn a language
is well before then and you have the
makings of an educational quan-
dary. With private lessons between
$45-60 per hour we sought reason-
able alternatives: we arranged local
group classes, we considered buying
the popular rosetta Stone software
and we made the kids watch some
Spanish language cartoons until
they were bored. The final straw was
when we realised that our kids could
not even make chit-chat with our
gardeners who are native Spanish
speakers.
one solution was to travel to
latin american countries to learn
Spanish, reasoning that by being
immersed in the language, the
kids would learn much faster. in
2005 we took a 6-month sabbatical
through Central america and Spain
and in each of the 7 countries we
visited, we took at least a week of
classes at local Spanish language
schools. The kids spoke a bit upon
returning but quickly lost everything
once we were back with no way to
use what they had learned. in 2009
we took another sabbatical, this
time spending much of our time in
one place – in Cusco, Peru – and
having the kids take 5 hours a day
of Spanish for 6 months. We hired
a teacher to come to our apart-
ment every morning on Mondays
through fridays and drill our kids on
everything from personal pronouns
to conjugations in the subjunctive
tense. When they returned they
spoke much better yet we still had
the problem of how to retain what
they’d learned.
WYSE TravEl ConfEdEraTion youth travel international 19
SkypersSpanish
SkypersSpanish
Travel enthusiast and Lonely Planet blogger Jason Malinowski tells us how one family (his) is using technology to learn a language.
WYSE TravEl ConfEdEraTion youth travel international 21
JaSon MalinowSkiJason Malinowski is a Lonely Planet blogger
www.alpaca-suitcase.blogspot.com
Back home and in school, our kids – ages 15 and
14 – were now taking classes in school but they
were not learning much and, if anything, were quickly
losing their ability to speak. determined to not let
this happen again, we turned to technology for the
answer. We decided to combine our relationship with
the Peruvian teacher who taught our kids in Cusco
with ever-popular Voice Over Internet Protocol (VoIP)
technology. in other words, we planned to Skype with
our Spanish teacher from Peru.
Skype is a software application that allows users to
make voice calls and chats over the internet. Calls to
other users within the Skype service are free, while
calls to landlines and cell phones are made for a fee.
Skype had 663 million registered users as of 2010.
additional Skype features include instant messag-
ing, file transfer and video conferencing. unlike other
VoIP services which are client-server based, Skype is
a peer-to-peer system, and its name is a shortened
version of the original name: Sky peer-to-peer.
We talked to our Spanish teacher about the idea of
having lessons on Skype and she was very enthusias-
tic. i did some research and we arrived at an hourly
rate that we thought was fair for both of us. needless
to say, this amount was much less than the $45-60
per hour going rate. We even looked into an applica-
tion called Talk and Write Tool that worked with Skype
and could be used as a virtual blackboard. We agreed
on a weekly schedule and we were ready to go.
for the first couple lessons the experience was great
and each kid was actually speaking conversationally
for an hour and a half, twice a week. i could hear
them making jokes, telling the teacher about their
day and trying to explain how we celebrated various
holidays. With the webcam, comprehension was
enhanced. a grin signalled a joke, a raised eyebrow
expressed skepticism and a shaking of the head
meant disagreement. The kids had writing assign-
ments and would email them to their teacher prior to
the lesson and she sent them back with corrections.
in order to pay her, we’d settle up monthly and send
her money via Western union, where she could pick it
up at a local office for a very small fee.
There were, however, occasional hiccups. as the
Peru tourist season kicked in, our teacher who
moonlighted as a tour guide, would occasionally
have to cancel and take some tourists to Machu
Picchu for the weekend. as the weather got worse
near Cusco and it started to rain more, we noticed a
decline in the call quality as well. When this hap-
pened, her voice sounded like it was being stretched
past unrecognisable limits. occasionally we’d have
to cancel or postpone a call because of this, but in
general it worked well.
despite the scheduling and technical issues, when
we had lessons they worked well and we’ve been
happy with our arrangement. i have to think that as
technology improves within Peru’s wireless infrastruc-
ture that our call quality will only get better. We are
not the only ones that enjoy online Spanish lessons:
a google search for online Spanish lessons turns
up quite a few language companies so we know
that there are many others doing it. as technology
improves around the world, learning languages over
the internet will only become more popular.
With the webcam, comprehension was enhanced. A grin signalled a joke, a raised eyebrow expressed skepticism and a shaking of the head meant disagreement.
SkypersSpanish
SkypersSpanish
Composici n
C M Y CM MY CY CMY K
WYSE TravEl ConfEdEraTion youth travel international 25
WYSTC BarCelona BreakS neW ground in SepTemBer 2011.
JaCqueline kaSSTeen TellS uS WhaT To expeCT
from The exCiTing ConferenCe and iTS neW
programme foCuSed enTirelY on The gloBal YouTh Travel induSTrY.
Think you have enough energy to keep up
with the young travellers you service? if so,
then you might just have enough firepower
to attend this year’s World Youth & Student
Travel Conference (WYSTC). With a brand
new team of young professionals behind
WYSTC, this September’s event will keep
attendees hopping from one business op-
portunity to another whilst being caught up
in a whirlwind of fun. and what better place
to host the event than the vibrant, bustling
city of Barcelona?
Preparations for the event are in full swing,
under the leadership of new Conference
director Michael Palmer. “We’ve taken all
the things our delegates love about WYSTC
and super-sized them. We are creating a
new and improved conference experience
by adding additional networking formats,
the latest in youth travel marketing informa-
tion and a renewed dedication to promoting
youth travel around the world. international
youth travel is going through major techno-
logical, demographic and geo-political shifts.
To prosper, organisations need to learn
and adapt to those changes. WYSTC is all
about providing access to that information.
With what’s going on in the world today, this
may very well be one of the most important
youth travel industry events in years”.
Upgrade to WYSTC 2.011for those of you who have been to WYSTC
before, get ready for some surprises. The
daily programme has been put through a
virtual blender – mixing up practical work-
ing sessions with pre-scheduled business
appointments and educational luncheons. in
the past, one day was reserved for seminars
and workshops, and two days were dedicated
to business meetings. But it can be ex-
hausting for delegates to have back-to-back
meetings for two day’s straight; therefore,
26 youth travel international WYSE TravEl ConfEdEraTion
spreading them out across the duration of
the event enables attendees to increase
the quality of their meetings, without sacri-
ficing the quantity of appointments.
The schedule has also been enhanced
with several new items such as Con-
nections Sessions. These sessions are
designed to allow delegates to meet as
many people as possible in a concentrat-
ed amount of time – think of it as speed
dating for the business world! There will
be two types of Connection Sessions:
one for first-time attendees to mingle with
WYSE Travel Confederation Board Mem-
bers and other industry powerhouses,
and another that is open to all delegates,
thereby allowing every single person to
network to the max.
“The number of young travellers around
the world continues to grow,” states Mr.
Palmer. “WYSTC is the place to learn
about the trends they set, network with
international partners and find out about
the newest technology that is driving the
youth travel market.”
The new online travel company showcase
at Wednesday night’s networking recep-
tion gives attendees direct access to
some of today’s hottest online travel
firms. in addition, the innovative app
Yap Session provides the opportunity
for youth travel organisations to share
mobile applications. a selected num-
ber of mobile apps will be featured at
the conference - to allow companies to
promote their applications and give at-
tendees the ability to learn from others.
We encourage companies to submit their
application for demonstration at WYSTC;
any organisation may apply. one appli-
cation submitted will be chosen as the
“Youth Travel Industry App of the Year”
which will be presented at yet another
new item on the schedule - the WYSTC
awards luncheon on friday, 23 Septem-
ber. Contact us via [email protected]
for more information.
Leverage Your Learning Opportunities The unique set-up of this year’s educa-
tional presentations will furnish attend-
ees with the knowledge and techniques
they need to stay on the cutting edge
of today’s trends by developing more
effective marketing as well as enhanced
products and services. Two more new
arrivals are Trends luncheons, giving
delegates the chance to keep their
brains moving while they’re munching,
and geo- and demographic targetted
workshops. during these interactive
sessions, delegates will split up into
groups based on countries or regions
and discuss how to attract more young
travellers to their destinations – whether
that be individuals, backpackers, school
groups or young couples. These break-
out sessions will encourage delegates
to share best practices, learn from one
another on what influences buying deci-
sions, brainstorm creative, innovative
campaigns and strategise on approach-
ing local governments for support.
Giving Backin cooperation with WYSE Work abroad,
this year we will once again offer dele-
gates the chance to give back to the local
community. following on the success of
last year’s volunteer project at a school
in Beijing, we are recommending a
different project for this September
which will allow attendees to experience
Connections Sessionsgeographic and demographic Targeted WorkshopsShowcase of online Travel Companies An “App Yap” session highlighting mobile applications used by young travellers2012 Youth Travel Market forecastunique luncheons on trends, promotions and industry awardsWelcome lunch for Spanish Speaking delegates (in Spanish)Exclusive networking receptions
View the full Conference Programme on our website www.wystc.org
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Some of the new itemS on the 2011programme include
WYSE TravEl ConfEdEraTion youth travel international 27
volunteering first-hand. Not only does
this give people the chance to make a
small difference, they can also benefit
from informal networking opportunities.
delegates are advised to arrive early
so that they can join the visit to a
food bank, the Banc dels aliments, on
Tuesday morning, 20 September. it will
be all hands on deck as the group helps
to sort food into boxes for the poor, the
young and the disadvantaged. The Banc
dels aliments (www.bancdelsaliments.
org) is a large nonprofit organisation in
Barcelona with a distribution system in
place to help fight hunger. Each year, they
collect nearly 4 million kilograms a year
of food for over 90,000 people.
“Participants in youth travel tend to be
passionate about helping youth travel-
lers learn about other people, places
and cultures. Helping accomplish that
mission is what WYSTC is all about, and
getting involved in the local community
through a volunteer project like this is
yet another way we can play an active
role in reaching out to others,” explains
Mr. Palmer.
Energetic AtmospherePerhaps the biggest differentiator this
year will be the energetic vibe in the air.
WYSTC has always been known for its
warm and friendly atmosphere, and that
intimacy will be further enhanced through
the infusion of various games and
contests. designed to inspire and excite
attendees, they’ll also showcase how to
use today’s latest technology trends to
engage and interact with one another.
Speaking of trends, one of the hottest
items on the agenda is the 2012 Youth
Travel Market forecast, taking place on
the last day of the event, just before del-
egates join the farewell party – poolside,
under the stars, with new friends and
new business partners.
Catch the WYSTC spirit and join us in
September!
Support from Spanish organisations
and WYSE Travel Confederation
members around the globe has
been pouring in, opening doors to new possibilities and laying a solid
foundation for future WYSTCs to come.
Button Caption Here
20-23 sePTemBerPALAu De CONGressOs De CATALuNYA
Jacqueline kaSSteen Jacqueline Kassteen is the Senior
Marketing Executive at WYSE Travel
Confederation (www.wysetc.org)
28 youth travel international WYSE TravEl ConfEdEraTion
not so fast
in the summer of 1973, Bobby, Steve, dave and i hit
the road. We flew on icelandic airlines (youth fare $269
round trip) from new York to amsterdam. We stayed at
the nBBS owned Hans Brinker Hostel for a few days
to get our bearings. We had no itinerary for our trip –
just a two month student rail pass, a copy of “Europe
on $10 a day”, a backpack full of T-shirts & jeans, an
ISIC card, a leather-bound journal, a bunch of language
phrase books, and some traveller’s cheques.
We wandered around Europe for three months
sleeping in amsterdam’s vondelpark, on ferries and
in student hostels, taking long train rides and jump-
ing off when we saw an interesting town, meeting
people, having amazing late night conversations about
america (this was the time of Watergate and vietnam),
and stopping at american Express to pick up a letter
or two.
i learned so much more during this trip than i did
in my four years (well, five) of college. But more
importantly, i found myself. i grew up that summer.
i decided that i wanted to make travel a career
(although i never called it that). i also learned to be
alone, to be independent, to be away from creature
comforts, family, Tv and familiar foods and locations.
forTY YeArS ChANgeS ThiNgSflash forward almost forty years. life is different now
and we all embrace new technology. The internet is
great for bringing the world together; we see videos
on YouTube, make international friends on facebook,
and speak to our friends around the world on Skype.
But are we missing something? What have we given
up in the name of instant communication and instant
gratification? is the sense of adventure gone?
More young people than ever before are travelling
on organised, “packaged” programmes from student
tours to au pair and work programs to semester study
abroad opportunities (up 400% in a few decades). i
question the motivation of studying abroad, volunteer-
ing abroad and working abroad if it is just done to
“add to your CV”. As an employer, I like hiring people
that have travelled, but i am much more interested
in how they think rather than what they have seen or
done. lately, every resume looks the same as inter-
national experiences become routine and seemingly
interchangeable.
in Europe, you certainly don’t need phrase books
as (almost) everyone speaks English in major travel
destinations. also, flights are often cheaper than rail
WYSE TravEl ConfEdEraTion youth travel international 29
but most people agree that flying is a mis-
erable way to travel. removing your shoes
and going through security is not a quality
cultural experience. it’s a tiring, crowded
few hours that we want over with as soon
as possible.
hAve YouTh TrAvellerS ToDAY loST The MeANiNg of TrAvel?Travel has, in some ways, become another
status symbol for young people. When
one of our students says “i’m going to
do Paris”, I shiver. When students are
abroad hanging out at Mcdonalds or
Starbucks, i have to smile and think of
the joy i received figuring out how to put
three guilders in one of those food vending
machines near dam Square in amsterdam.
and if the food was bad, at least it was
something new. it was an experience and
one i couldn’t find at home. Students now
check off cities like notches on a belt –
Paris, amsterdam, Barcelona, etc. They put
a pin on a map and see who can go to the
most places in less time. What’s the rush?
WANT To experieNCe reAl DiSCoverY? uNplug for A WhileOne of the newest trends is to “rate”
everything online – from hotels on Trip
advisor to study abroad programmes on
abroad 101. Why would anyone care how
a stranger rates an experience? Wouldn’t
we be better served pioneering these
adventures on our own without someone
else’s bias? our experiences should be
fresh and organic – the way travelling
was meant to be. i also have serious
reservations about the value of Skype,
texting, facebook posts and all the things
that take you away from your travels and
bring you back to the world you have left.
We need to temporarily cut ourselves
off from our “regular life” and open
our minds to the world of opportunity –
disconnecting from family and friends
for a brief period. The idea of travel is to
meet new people with varying viewpoints
rather than keeping in constant contact
with those we know well.
You also need to think for yourself and
make decisions on your own. discovery
is a big part of travel; forget the songs on
your iPod – there’s a lot of great music out
there that you’ve never even heard before.
forget the recommendations from friends
on what to see. Become an “accidental”
traveller and find out for yourself what
makes this world such an amazing place.
Survive without downloading movies,
videos or YouTube clips of fighting cats –
in short, unplug.
of course, there is a bright side to new
technology. a cell phone is a must in an
emergency. an aTM saves you money and
is a lot more convenient than cashing trav-
eller’s cheques. it’s quicker to book flights
and hotels online and you can prepare
yourself for your journey much easier
than ever before due to the proliferation
of web sites containing videos on history
and culture. We can even learn to speak
new languages online on Rosetta Stone –
never needing to tote a phrase book.
SouND ADviCeBut for me, if i was twenty, i’d be riding
the train from lisbon to nice with some
wine and cheese in a compartment with
people (and not just young people) from
around the world, sharing some good
food and talking about life for endless
hours. i don’t think i would miss a daily
facebook horoscope posting, a Cnn
alert, Pandora’s consistently bad songs,
or an email about a party on campus that
i’m missing. But i guess each genera-
tion must chart its own course. i’m just
glad to have grown up during a time when
travel was an adventure, not an itinerary.
William L. Gertz is the President and CEO
of the American Institute For Foreign Study
(AIFS) (www.aifs.com)
pair, work & travel, cultural exchange, internship &
volunteering industries.
“WETM has been one of the most successful events
for us to visit in order to meet quality partners in the work
experience and cultural exchange travel field. despite the fact
that india is a relatively new destination for such programmes,
we have gained tremendous benefit from attending the event
continuously for many years, and we intend to participate
regularly in future events also,” according to Ninad Sharma,
IDEX – Indian Network for Development Exchange.
Some key numbers from the event:
• 270 delegates (10% increase from 2010)
• 182 organisations
• 2076 business appointments
• 44 different countries represented
30 youth travel international WYSE TravEl ConfEdEraTion
EvEnT HigHligHTS
The annual Work Experience
Travel Market (WETM) and
IAPA Annual Conference (IAC)
concluded a very successful
three days in Brussels in
March of this year.
Work Experience Travel Market and iaPa Annual Conference – Event Highlights
16-18 MARCH 2011 BRuSSELS, BELGIuM
WETM-IAC, now in its 14th year, is an annual
B2B event held by the international au Pair
association (iaPa) and WYSE Work abroad, two
of the World Youth Student and Educational Travel
Confederation’s sector associations. it has long
been regarded as the must-attend event for the au
events
“This year’s WETM-IAC in Brussels showcased
a highly positive vibe in an outstanding, well-
organised conference format. Business appointments
were professional and productive, while the social moments
reflected the collegial and familiar atmosphere of our com-
munity. For many years in a row WETM-IAC has proven to be
a unique conference for youth travel organisations active in
the field of au pair, cultural exchange, volunteer and many
other programmes. We are excited to carry this momentum
into Budapest in 2012,” said Jack Hompes, Chairman of the
international au Pair association.
for more information and to stay in the loop regarding the
Budapest event, please visit www.wetm-iac.org.
ALbAniA ê AnDE-LM Agency Ltd ê ArgEnTinA ê Au Pair Exchange Argentina • ECELA • Hostelling International Argentina • Milhouse Hostel • Pasantias Argentinas • PAX Hostel • TIJE Argentina ê ArMEniA ê interservice ê AuSTrALiA ê ACCESS Language Centre • Adventure Tours Australia Group Pty Ltd • American Institute for Foreign Study (Australia) • Australian Internships Industry Association • Australian Internships Pty Ltd • Australian Tourism Export Council • Backpacking Hostel Australia P/L • Base Backpackers • Conservation Volunteers Australia & New Zealand • GET Educational Tours Pty Ltd • Global Gossip • Greyhound Australia Pty Ltd • Intrepid Travel Pty Ltd • Perth Au Pair - Demi Pair • Smart Au Pairs • STB Student Travel Bureau Australia • Student Placement Australia New Zealand Pty Ltd. • Sydney English Language Centre • Tourism Australia • Tourism Tropical North Queensland • Tourism Victoria • UNSW Global Pty Limited • VIP Backpackers • Visitoz • Wake Up! • Work & Travel Company Australia • WorldNomads.com Pty Ltd ê AuSTriA ê AuPair Agenturen Osterreichs • AuPair Austria • Cultural Care GmbH • Good Hope Studies • Osterreichischer Jugendherbergsverband • PDM Schuler u Studentenreisen ê bELAruS ê information Advice Service “unvers” ê bELgiuM ê AEP - Centre of coordination and Services • Bureau International du Tourisme Social • Hostels in Brussels • NV Connections • Toerisme Vlaanderen • World Education Program ê BOLIVIA ê Au Pair bolivia S.R.L. • Ciudad Mundo ê brAziL ê ARTHA - Agencia de Viagens e Turismo Ltda • Brazilian Educational & Language Travel Association • Central de Intercambio Viagens Ltda • Central Internacional do Estudante • Cultural Care Au Pair (Brazil) • Experimento de Convivencia Internacional do Brasil • Student Travel Bureau • True Experience • World Study Brazil ê buLgAriA ê Association for Support of the Academic Society • IBC Student Exchange Ltd • Sofia Tours EOOD ê CAMboDiA ê rosy guesthouse ê CAnADA ê Canadian Federation of Students • Canadian International Student Services • EF International Language Schools • Explorica • GAP Adventures Inc. • Global Lifestyles Canada Inc. • Global Village Backpackers Inc • Global Village English Centres • Hostelling International - ASL • Hostelling International - Canada • International Language School of the YMCA of Quebec • International Nannies & Homecare Ltd. • King George International College • Languages Canada Association • Le Jazz St-Denis • LSC Language Studies Canada • Omnicom School of Languages • Scotia Personnel Ltd • SWAP Working Holidays • Tamwood International • Travel CUTS • University of Victoria English Language Centre • Vancouver English Centre ê CHANNEL ISLANDS ê Contiki Holidays for 18 - 35s ê CHILE ê Hostelling international Chile ê CHINA ê Au Pair ABC Service Center • Au Pair Beijing • Beijing Biztour • Beijing New Oriental Vision Overseas Consulting Co • China Au Pair Association • Chinese Au Pair Centre • E&P Education Service (Shanghai) Co. Ltd • GWM Cultural Exchange • HHS(Beijing)International Cultural Exchange Center • IES Global China (HK) Ltd • iMandarin Chinese Language Institute • International House Xi’an • KCICE • Luke International Group Limited • Scope Consulting • Shanghai CIIC International Business Development C • Shenyang EANNA Education Training Center • Sichuan Overseas Affairs & Exit-Entry Service Cent • Xu Bo Art and Culture Exchange • Youth Education Services ê CoLoMbiA ê Asociacion Colombiana de Agencias de Au Pair • Au Pair and Travels • Au Pair Exchange Colombia • Au-Pair Colombia Ltda • Aviatur SA • Cultural Travel • Fundacion Mundo Colombia • Global Connection • Intercambios y Turismo Ltds • International Options, Inc. • Vedi Travel ê CoSTA riCA ê Intercultura de Centro America • OTEC Viajes Internacional • VIAJES COLON ê CroATiA ê Croatian Youth Hostel Association ê CubA ê Cubamar Viajes SA ê CZECH REPUBLIC ê GTS Alive s.r.o. • Student Agency Ltd ê DEnMArK ê Adventure Heart by Intersprog • ALOTT • EF Education A/S • Gouda International • KILROY • STS Au Pair Denmark ê DoMiniCAn rEPubLiC ê oDTE ê ECuADor ê AuPair to the World • Fundacion Cultural APEX • Idiomas SA • ORDEX Cultural Exchange • SLI Ecuador • Xplorer Ecuador ê EgYPT ê Egyptian Student Travel Services ê ESToniA ê FESU (EUL) ê FINLAND ê Allianssi Youth Exchanges • Finntourist/Koulumatkailutotoimisto Oy ê FRANCE ê Accueil International Services • APITU Good Morning Europe • Aquarius • Association Familles Jeunesse • Au Pair Fly • Au Pairs by Pebbles • Au-Pair Azur • AVI International • Coaching Solutions trading as Solution Au Pair • Douce France • Envol Espace • Ethic Etapes • Europair Services • Experiment France • Federation Unie des Auberges de Jeunesse • Fee revee • FIAP “Jean Monnet” • France for young people! • Global Student Community • Institut Parisien • Jeunesse et Nations au pair • La Ligue de L’enseignement • New LSF • Oliver Twist Work & Study • STS Au Pair • Union Francaise des Agences Au Pair • Union Nationale des Associations de Tourisme ê gErMAnY ê AbroadConnection • active abroad & Au Pair Agentur Maria-Theresia • Alemania Latin Au Pair • American Institute for Foreign Study (Deutschland) • ASTA Reisen Stuttgart GmbH • ASTUR - Agentur fur Sprach- und Studienreisen GmbH • Atmosfair GmbH • Au-Pair Agentur Alemania • Au-Pair Agentur Cefelin • Au-Pair Service Dr Uwe Krenz • Au-Pair Society e.V. • CAMPS International GmbH • CareMed • carpe diem / TravelWorks • Das Reisenetz e.V. • Deutsches Jugendherbergswerk • did deutsch-institut • Dr Frank Sprachen & Reisen • Dr Steinfels Sprachreisen GmbH • Dr. Walter GmbH • EF Education (Deutschland) GmbH • Experiment e.V. • FDSV • FERIENBOERSE • German Red Cross Volunta GmbH • Gloria Au Pair Agentur • GLS Sprachenzentrum • ICEF • International House Berlin PROLOG • INTO Schuleraustausch • Kulturist GmbH UG (haftungsbeschrankt) • Martin Peters Sprachentraining GmbH • Messe Berlin GmbH • Multikultur International Exchange Services • munichaupair Patricia Brunner e.Kfr. • OIK • PME Familienservice GmbH • PractiGo GmbH • Praktikawelten • Reisedienst Deutscher Studentenschaften GmbH • RUF-Jugendreisen, Trend Touristik GmbH • SANDEMANs New Europe GmbH • Sprachcaffe - Languages Plus • Sprachdirekt GmbH • Stepin GmbH • TANDEM International e.V. • Tourismus Agentur Schleswig-Holstein • Tourismusverband Mecklenburg-Vorpommern • Ueberland Reisegesellschaft GmbH ê GHANA ê Pink Hostel • SYTO Ghana ê grEECE ê L’Oceane • ROBISSA S.A. - ISIChellas ê HONG KONG ê Hong Kong Student Travel Ltd ê HUNGARY ê AU-PAIR KFT • Diakigazolvany Kft. ê inDiA ê Indian Network for Development Exchange • Sehdev Travel & Educational Services • Small World Travels (India) • STIC Travels • Volunteering India • Volunteering Solutions ê irELAnD ê Au Pair Study Centre • Cara International • Celtic Budget Accommodation Centres • Cork English College • Dublin School of English • EIL - Intercultural Learning • Emerald Cultural Institute • Equipeople Ltd. • Galway Cultural Institute Limited • High Schools International • Horner School of English Ltd, The • Hostelworld • Hostelworld.com • Irish Education Partners Ltd • Irish National Au Pair Association • Shamrock Au Pair Agency • SK Dublin Au Pairs • Swan Training Institute • USIT Ireland ê iSrAEL ê ICEC • iSSTA Lines ê iTALY ê Accademia Europea di Firenze • Associazione Lingue e Culture Europee • Celtic Childcare • Country Club Castelfusano • CTS Associazione • CTS VIAGGI Srl • Euroma • FBItaly • Intermediate srl • International Au Pair Italy • Interstudioviaggi SRL • Italian in Italy • Scuola Leonardo da Vinci • Scuola Lorenzo De’ Medici 2 • Study Abroad Educational Travels ê JAPAn ê Council of international Education & Language Trav • University Co-op Tourism ê JorDAn ê Farah Hotel • Institute of International Cultural Exchange ê KAZAKHSTAN ê Bakhytty Hostel Kazakhstan • Jibek Joly Company Limited ê KEnYA ê bermuda garden Hotel ê KYrgYzSTAn ê Alia Study Travel ê LATVIA ê Cultural Exchange Foundation • ISIC.LV ê LibYAn ArAb JAMAHIRYA ê Hormuz ê LITHUANIA ê zig zag Travel ê LUXEMBOURG ê Azure Property Investments ê MACEDoniA ê Kontext Au Pair and Student Ltd • Kouzon i Ko ê MALAYSiA ê MSL Travel Sdn bhd ê MALTA ê Berlitz Language Center • Chamber College • Clubclass Ltd • European School of English • Linguatime School of English • Link School of English • National Student Travel Foundation ê MEXICO ê Au Pair Mexico • Edu Travel World • Estudiantes Embajadores de Mexico • Hostelling International Mexico • I.M.A.C. Instituto Mexico Americano de Cultura • Mundo Joven Group • SETEJ MEXICO A. C. • VAS! Mexico • Zeltzin Aupair Agency ê MOLDOVA ê Center of international Programs “rEJAnS-PriM” ê MongoLiA ê Naturschutz Mongol • Open World ê nEPAL ê Ideal Friendship Nepal • Zen Nepal ê nEW zEALAnD ê Au Pair Link Limited • Awesome Adventures Fiji & Oz • EF International School of English • Kiwi and Feejee Experience • Nannies on Demand Ltd • New Zealand Au Pair Association • New Zealand Management Academies Ltd • STB Student Travel Bureau New Zealand ê nigEriA ê glory Educational Services Ltd ê norWAY ê Atlantis Exchange ê PEru ê Andean Tours Ltd • Asociacion Peruana de Agnecias Au Pair • AuPair International EIRL • Eurointec • INTEJ • Milla Tourismo • Quality Au Pair • Smiling Faces Au Pair SAC • Students Partners ê PHILIPPINES ê First Place Inc. • YES Philippines ê PoLAnD ê Almatur (jsc) • Cultural Care Poland sp. z o.o. ê PorTugAL ê Abreu Jovem • Agencia de Viagens Tagus • Novas Ideias • Unreal Hostel ê roMAniA ê Asociatia Pentru Sprijinirea Tinerilor Studentilor • MS Wranghel ê ruSSiA ê Consult-unity • Ekaterinburg Center “Education Abroad” • Inter-Air Ltd • Interbusiness • International Travel & Education Co • InterStudents.RU • InterSTUDY Center • Joint Stock Company “Spectrum Travel” • Magister • Millennium Ltd • Open World Education Ltd. • OST Ltd • Phoenix-nT Ltd • Rospersonal LTD • Sindbad Travel International • Sputnik ISIC Ltd • STAR Travel • YA Language School ê SEnEgAL ê SYTo Senegal ê SErbiA ê Iuvia NGO • Karavan Travel & Trade ê SingAPorE ê International Paradise Connexions Tours & Travel • Singapore Tourism Board • Speedwing Training (Asia) Pte Ltd • Transinex PTE Ltd ê SLOVENIA ê STA Ljubljana ê SOUTH AFRICA ê African Impact • American Institute for Foreign Study (South Africa) • Au Pair Travel • Bianca’s Au Pairs • Chilli Adventures • Coffee Shack Backpackers Lodge • Edu SA • ISIC South Africa (Pty) Ltd • SaltyCrax Adventures • SASTS Working Adventures • SAYTC / Backpacking South Africa • South African Au Pair Regulatory Association • The Department of Trade and Industry • Umzingisi Foundation • Vol SA • Worldwide Adventure Travel • You2Africa • Youth Discovery Programmes ê SOUTH KOREA ê iAE Edu Net, Eduhouse Inc. • KISES • Uhak.com ê SPAin ê Agora BCN • Alcalingua Universidad de Alcala • Asociacion Espanola del Programa Aupair • Barcelona Academic Services • CEAE - FALGAS • CETT, Tourism & Hospitality, Education/Research • Club de Relaciones Culturales Internacionales • Colegio Maravillas • Equity Point Youth Hostels • Feet Up Hostels • GLOBUS-Idiomas, Formacion Y Ocio • INFORT Instituto para la Formacion • Instituto de la Juventud • International Au-Pair & Language Abroad Group • Internet Advantage • Interway S.A. • Juventud Y Cultura • Kingsbrook Language Services • Language School Worldwide S.L. • MelonDistrict • ONECO - the training agency • Rosa dels Vents trading as RV Youth Hostels • Sabatica Consultores • Serlac Experience • SHE Travelling Consultants - Spanish Heritage • Spanish Teachers S.L. • StudyGlobal • UAB Idiomes Barcelona • Viajes Sanabria SA / Linguatur ê Sri LAnKA ê United Holidays ê SWAziLAnD ê All Out Africa/Lidwala Backpacker Lodge ê SWEDEn ê Cultural Care Au Pair (SE) • STS Au Pair • STS Student Travel Schools ê SWiTzErLAnD ê Backpackers Villa Sonnenhof • Computer & Ferien Camps AG • EF International Language Centres • ESL - Ecole Suisse de Langues • Eurocentres • Hostelling International Marketing GmbH • Swiss Youth Hostel Association • Village Camps SA • Weltweitblick ê TAiWAn ê Federal Vacation Co. • Kang Wen Culture & Education Foundation • Ministry of Education, Taiwan • National Youth Commission • SEN Travel • Taiwan Youth Hostel Association • Tourism Bureau, Min. of Transport & Comm ê THAILAND ê Educational Travel Center Company Limited • Key Education • Pacific Asia Travel Association • Thai International Education Consultants Associati • Tourism Authority of Thailand • Trans World Education Ltd ê THE NETHERLANDS ê Activity international •Africa Calling • Au Pair Exclusive • Au Pair Interactive • CJP • de Reisweg • Diogenes Reizen B.V. • Hans Brinker Hotel • House o Orange Au Pairs • Mission Hollandaise • Netherlands Au Pair Organization • S-abroad • S-au pair intermediate • Smiling Faces • StudyTravel BV • Super Nanny Au Pair Services • Travel Active • Woonstichting De Key • World Wide Au Pair & Nanny • YES Au Pair ê TuniSiA ê SYTravel Tunisia ê TurKEY ê Association of International Education Counselors • English & More International Learning Center • Genctur • ITEBS • OPER Educational Consultancy Tourism • Truva International Education Service • WESTEDU International Education Consultancy ê uKrAinE ê Aspect Ltd • AUpairUA Agency • Coliseum Ltd. • Domar Travel Education ê uniTED KingDoM ê A2Z Au Pairs • ABC Au Pairs for London and the South East • Acacia Adventure Holidays Ltd • American Institute for Foreign Study Ltd (UK) • Ardmore Group, The • ASB Internship Solutions Ltd. • Astor Hostels London • Au Pair Ecosse • Au Pair Network International • BMI • Britannia Learning & Leisure Ltd (Kingswood) • Britannia Student Services Ltd • British Au Pair Agencies Association • British Educational Travel Association • BUNAC • BusyBee Au Pairs Ltd • Childcare International Ltd • Clearing House Service • Clink261 • Cultural Homestay in Europe Ltd • Educational Cultural Exchanges International Ltd • EF International School of English • Embassy CES • English UK • Euroculture Linguistic Visits • Experience Language Limited • Generator Hostels Ltd • Global Vision International • Hatters Hostel Ltd • HILSAM GROUP OF AU PAIR AGENCIES • HostelBookers • Hostelling International • International Quest • International Students House • InterStudies Ltd • ISIS Education & Travel Group • Joseph Allnatt Centres Ltd • Kaplan International Colleges • KEY Educational Travel Ltd • Language Courses Abroad/Spanish Study Holidays • Language Network LTD • Madventurer Limited • MM Oxford Study Services • Nannies and Childcare • NUS Services Limited • Oxford Royale Academy • Piccadilly Backpackers • PLUS Ltd • Project International • Quick Aupair & Nanny Agency • Sarah Isaacs Au Pairs Direct • Smaller Earth Ltd • Smart Au Pairs • Smart City Hostels Edinburgh • Smart Space (UK) Limited • STA Travel Group • Sunny Smiles Au-Pair Agency • The Childcare Company • The Training Partnership Ltd • Top Deck Tours Limited • Ukinbound • UMI Hotels & Access Apartments • University of Bath • WST Charters • YHA (England & Wales) Ltd ê UNITED STATES OF AMERICA ê 92Y Residence • Academic Adventures in America • Academic Study Associates • Alliance Abroad Group, Inc. • American Institute for Foreign Study Inc (USA) • ASSE International • Au Pair in America • Au Pair International • AuPairCare Inc. • Berlitz Languages, Inc. • Brooklyn Tourism • Camp Counselors USA, Inc. • Center for Cultural Interchange, The • Choice Students International • COINED International • Compass Benefits Group • Computer Professional Learning Center (CPLC) • Council for Educational Travel USA • Council on International Educational Exchange • Council on Standards for International Educational • Cultural Care Au Pair • Cultural Embrace • Cultural Exchange Network • Cultural Homestay International • Disney Youth Group Programs • EF International School of English • EurAupair Intercultural Child Care Programs • Federation EIL • Global Resources for Education & Travel, Inc. • Global Secutive, LLC • GoAbroad.com • goAUPAIR Operations LLC • Hostelling International-USA • Hostelrescard.com Inc • InterExchange • International Council of Tourism Partners • International Cultural Exchange Organization Inc. • International Student Volunteers, Inc • International Trainee Network, LLC • Intrax Cultural Exchange • Janus International Hospitality Student Exchange • Jazz Hostels • National 4-H Youth Conference Center • New York Language Center • NorthWest Student Exchange trading as CICD • Pacific Intercultural Exchange • People to People Ambassador Programs • Rennert Bilingual • RT Tax • Sara’s New York Homestay LLC • Spanish Abroad, Inc. • Spirit Cultural Exchange • Spring International Language Center • Student & Youth Travel Association • StudentUniverse • TAXBACK.COM (USA) • The Language Academy, Inc. • Travel CUTS USA • WISE • World Wide Cultural Exchange, Inc. • YMCA of Greater New York ê VENEZUELA ê Proyectos IVI Venezuela C.A.
our memBerS. Serving The gloBal
YouTh Travel induSTrY.
WYSE TRAVEL COnFEDERATiOnKeizersgracht 174 • 1016dW amsterdam • The netherlands • Tel. +31 (0)20 421 2800 • fax. +31 (0)20 421 2810 • [email protected] • www.wysetc.org