Yummy Instant Noodles

Group 1

Michael, James, Janno

Tina, Nicky, Sophia Lin

Outline• Understand Yummy Instant Noodles• Vision• Market analysis• SWOT analysis• Strategy• Product• Marketing and sales• Operations• Financial situation

Understand Yummy Instant Noodles

James

Logo

• Designer: James

• Slogan: Yummy instant noodles, Yummy Yummy

• Use organic components and new technology to reduce the percent of preservatives

• Concept: let customers feel safe.• Main customers: women• Main market: north Taiwan• Key success factors: organic food

Vision

Nicky

Vision

• Our objection:domestic market: 25% overseas market: 15%(china)

• The main strategy of expand the product market share

Market analysis

Tina

• The consumption of instant noodles in Taiwan is very huge, on the 12th in the world.

• A variety of instant noodles in TaiwanJapanese instant noodles: salty Korean instant noodles: spicy Thai and Southeast Asian instant

noodles :added lots of spice are also spicy. the chief sales volume is Taiwan local

instant noodles above 95%

• The market of instant noodles have been declined for four yearsThe domestic market of instant noodles is

on the highest point in 2003the sales volume decline 1% to 2% every

year

• Market share rate: 1.Uni-President 45% 2. Wei-Lih Food

18% 3.Vedan 15% 4. 康師傅 10% 5. Yummy 5%

SWOT analysis

James, Michael

Strength

• The price is cheap• Flavor is plentiful• The Ingredient is health• The logo is easy to remember

Weakness

• Lack of fame• Less market share

Opportunity

• Oversea market• Prompt to appeal adult customer• Commercial and poster to advertise

Threat

• The same trades• Globe recession

Strategy

Michael

Strategy

• competitive weaknesses• competitive capabilities• strategy

Product

Sophia Lin

Flavor

• Hot and spicy curry flavor (NT 30 / per)

• Seafood flavor (NT 30 / per)

• Beef flavor (NT 30 / per)

Ingredient

• The main components of yummy instant noodles are carbohydrate, fat, and protein.

Containers & packaging

• Cup-type• Bag-type

Standards

• Heat resistance• Thermal insulation• Water resistance• Oil resistance• Resistance to compression

Marketing and sales

Nicky, Janno

place

• Our strategy: customer can find our product in every small corner over Taiwan.

• physical storehyper-market, convenience store, cosmetic

and medicine store and grocery store

• virtual storeonline-shipping, television order

Advertisement & Promotions

• AdvertisementCommercial FilmsNewspapers, Direct mails,MagazinesEndorsement

• PromotionsSpecial OfferSpecial Bonus Points for Great Rewards

Don’t hesitate anymore!

Just take actions to rape the chances!

Come on!!

Operations

Janno

Organizational structure

Facilities

• has most professional and clean production

Product/service delivery

• convenience store• on-line delivery service• Our goal is to serve customers with the

best and most convenient way. • service phone number: 0800-090-818

Financial situation

Sophia Lin

Commercial Film

http://imsophialin.pixnet.net/blog

Thanks for your listening~

It’s time to eat one~~^^