Date post: | 02-Dec-2014 |
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BIS & E-businessWays to reach people with mobile marketing
Stappaerts Yves
Introduction
SMS Marketing MMS Marketing Bluetooth Marketing Location Based Marketing Mobiel Internet Marketing
Mobile Marketing?
Short Message Service Interactief Real time registration
SMS Marketing
SMS & Win SMS NAW SMS for Email SMS to Screen SMS Voting SMS Mailing
SMS Marketing
Price Free or payable
◦ Gain profit Premium◦ Branding Standard
Keyword to Shortcode◦ (ex. SMS A,B,C of D + Win to 1234)
Retour SMS◦ Free or payable◦ Ex. Text to win this DVD
SMS & Win
Operation:
Full contact information Traditional media added value Measurable
Request for contact information◦ Name, age, residence, ...
Postcode database Brochures, advertisement, ...
SMS NAW
Operation:
GSM + E-mail Request for information
SMS Automatic e-mail SMS Mailing list E-mail authentication Confirmation
SMS for Email
Operation:
Message on screen Events, TV, Exhibitions Tickers, website or screen Interactivity between users, organization and the
other users
Send text Filtersystem Publish Example:
◦ JimTV, TMF, … use this system in their chat program
SMS to Screen
Operation:
Exhibitions, conferences, events, radio and television programs
People’s opinion Yes / No <> Agree / Disagree <> Multiple
choice No voting machines Can be done anywhere in the world Example:
◦ “So you think you can dance”
SMS Voting
Eén SMS, Groot publiek Uitnodigingen, herinneringen,...
Eén bericht opstellen Contactpersonen uitkiezen Datum / Tijd Voorbeeld:
◦ Iedereen in je adresboek tegelijk laten weten dat je baby geboren is
SMS Mailing
Werking:
Multimedia Messaging Service Multimedia successor to text messages SMS: text max 140b
◦ MMS: text, images, video, sound Better than text messages, but used less
◦ Support◦ Price
MMS Marketing
MMS Inbound gateway MMS Outbound gateway Competitions
◦ Photo, video or sound
MMS Marketing
MMS & Win MMS Mailing MMS to Screen MMS to Website
MMS Marketing
Both are about the same MMS to Screen Exhibitions, events, … MMS to Website Social networking,...
MMS to Website & to screen
Bluecasting Not well known Many possibilities Personal and interactive Measurable Crowded Branding Audio, video, pictures, text and java
Bluetooth Marketing
Events: Concert, festival,... Supermarket, Malls Exhibitions Catering ...
Bluetooth Marketing
Bluetooth server Remote controlled Scanning Unit found What Unit? Adjust content type and format Connect Send content
Bluetooth MarketingWerking:
Send content to users in a particular zone
GPS chip Radiolocation Measuring signal strength WiMAX technology
Location based marketing
Bigger than ever expected Influence iPhone growth web apps Difficulties for Telecom operators
Mobiel Internet Marketing
Mobiel Internet Marketing
Source: Meekers, Mary (Oktober 20, 2009) Slide 31, "Economy + Internet Trends“ in High Order Bit: The State of the Capital Markets, San Francisco: Morgan Stanley Tech
research
Mobiel Internet Marketing
Source: Meekers, Mary (Oktober 20, 2009) Slide 32, "Economy + Internet Trends“ in High Order Bit: The State of the Capital Markets, San Francisco: Morgan Stanley Tech
research
Mobiel Internet Marketing
Source: Meekers, Mary (Oktober 20, 2009) Slide 33, "Economy + Internet Trends“ in High Order Bit: The State of the Capital Markets, San Francisco: Morgan Stanley Tech
research
Mobiel Internet Marketing
Source: Meekers, Mary (Oktober 20, 2009) Slide 39, "Economy + Internet Trends“ in High Order Bit: The State of the Capital Markets, San Francisco: Morgan Stanley Tech
research
Mobiel Internet Marketing
Source: Meekers, Mary (Oktober 20, 2009) Slide 49, "Economy + Internet Trends“ in High Order Bit: The State of the Capital Markets, San Francisco: Morgan Stanley Tech
research
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