HOLDING A DREAM AHOY, I’M SAILOR

3

TYPOGRAPHYALWAYS SEARCH FOR NICE REFERNCE TO INSPIRED

ACCEPT PEOPLE COMMENT AND CRITIC

HUMBLE

YOUR NEW 60’STGV CINEMANEW AND MODERN FRESHYOUTHFULYOUNG

BACKGROUNDThe media choosen is newspaper, magazine, billboard, postcard and poster. The location to place the billboard will be in the middle of the crowded town. Besides that, the magazine that selected to place the poster will be those travelling magazine, because the target audience is the backpackers that love travels.

YOUR NEW 60’STGV CINEMALOGOFRESHYOUTHFULYOUNG

LOGO CONCEPTThe concept of my logo is transformation, transform to fresh, vibrant and youthful. The form is slightly curve to show that is trans-forming also a movement represent vibrant. Besides that, the 3 colour magenta represent youthful, orange represent vibrant and blue represent fresh. In addtion, the square shape that form the logo is represent the screen of cinema and also the film pixel.

IDEATo bring out the meaning of “Your New 60’s”, the black and white photo of the movie artist have been change into colour, the colour of the poster is based on the movie mood that show during this event, like pink is represent romantic, love, red is represent hot, and blue is represent cool, smart. Besides that, the photo is form by tiny square, to represent the movie has been chnage into colour and high precision digital film system.

TGV IS UNDER TRANSFORMATION,CHANGE INTOYOUR NEW 60’S

COPYRIGHT YVONNE HEAH 2012C