Zac Garfield Industrial Design Portfolio

ZAC GARFIELD Industrial [email protected] | 818.263.1352 | in/ZLouisGarfield | instagram.com/zlouisgarfielddesign

IdeationDesign Strategy

3D Modeling + RenderingRhino 3D

Adobe Creative SuiteForm and Modelmaking

PrototypingWoodworking

Composites and CastingGraphic Design

IllustrationBranding

MarketingPublications

ArchitectureBicycles

Classic AutomobilesFine Arts

Music HistoryPrintmaking

Surfing: History and Culture

Experience EducationMFA Industrial Design

Expected Graduation 2018California College of the Arts

B.A. Fine ArtsB.A. History of Artand Visual Culture

June 2012University of California, Santa Cruz

Technicalideation

design strategy3d modeling + rendering

rhino 3dsolidworks

keyshotadobe creative suite

modelmakingformfindingprototyping

woodworkingcomposites and casting

graphic designbranding

Interestsarchitecture

bicyclesclassic automobiles

fine artsmusic history

printmakingsurfing history and culture

Santa Cruz, California Summer 2016

High-level ideation for consumer electronics, housewares, biotech, and toolsCAD modeling, rendering, in-house prototyping, model making, presentation building, client meetings, research and brandingNorton, Life Gear, Profusa, Clorox, Burt’s Bees, Slice

herbst produkt

January 2016 - PresentOversee operationsMaintain tools, machinery, and servicesInstruct students

woodshop at CCASan Francisco, California

January 2015 - Present

Design and implement signage from inception to completion; vinyl, wood, metal, paintRebuilt and updated SCCitySigns.com to owner’s specifications from ground upCreate client bids - Photoshopped mockups, materials pricing, and application logistics

santa cruz city signsSanta Cruz, California

October 2011 - August 2015

Principal graphic designer, marketing and publications lead. Promoted from internship roleDesign, produce, and implement marketing materials, paraphenalia and signage from in-house print shopHire and manage design team members and internsCollaborate with senior-level and executive teamOverhaul of website and brand identity in 2014 leading to 15% increase of enterprise clients

cruzio internetSanta Cruz, California

z.louis.garfield studioSeptember 2006 - Present

Founded a California SBoE-certified consultancy specializing in industrial design, branding and communicationCollaboration with Santa Cruz sports equipment craftsman Longship Design on constructing, shaping and fiberglassing wood, foam and fiberglass waveriding craftDeveloped Keyper key and item retention product for extreme sports, designed and brought to market at outdoor retailer in Santa Cruz, CA

San Francisco, California

Ultrasonic Toilet Brush | November:2015

TimelineWeek 1: Research/Immersion Week 3: Iteration

Week 4: Design

Project BriefGiven an object and a design language, synthesize a design that comprehensively incorporates the two concepts.

Object: Toilet Brush. Design Language: Fluid.

Understand and define the language, research the market, identify object opportunity, iterate, and ultimately design a Fluid Toilet Brush.

Week 6: Final Production

Week 5: Design/Detail/Production

Week 2: Synthesis/Immersion

Immersion and Discovery

Xylospongium c. 100 A.D.

Cucciolo Toilet Brush -

Makio Hasuike

Birch Toilet Brush - Mjolk

Raven Toilet Brush - Briscoes

Ballo Toilet Brush -

Normann

Excalibur toilet brush - Philippe Starck

Looblade

Good Grips toilet brush - OXO

Lec disposable toilet brush

Toilet Brush Swab - Fuller

SketchesFinding meaning through image + language. The fluid form is a pervasive symbol that is widely recognized. It is not enough to merely create a form study and wind up with an object that is shaped like flowing water, or has the curves of a raindrop. Are objects and movements designed to travel through liquid not fluid as well?


Visual Inspiration

Fluid forms

Objects that evoke or employ fluidity

The marks left behind


The final design is comprised of a base, a cord and a vibrating unit. The base has a foot-activated button which releases the vibrating unit gently dropping into the toilet bowl. The user flushes once. The water height is sensed by the tether and excess water is drained through a valve in the unit. The unit then vibrates,

using ultrasonic waves to clean the toilet bowl to an impeccable level.

How It Works

Tether coils back up into the base after cleaning cycle, returning the transducer to its resting position.

Tether is aware of water height and triggers the release valve in the transducer if water approaches the rim.

Transducer finds bottom of toilet and orients itself using its own shape and weight.

Doors swing open, allowing transducer to fall gently into toilet bowl.

Button is depressed with gentle toe tap, opening the doors and engaging the wash cycle.

Smart valve releases water to normal level after cleaning cycle. It also communicates with the water level sensor preventing spillage.

Ultrasonic transducer


The Ultrasonic Toilet brush addresses the brief on multiple levels. Firstly, in its encapsulation of fluid design language. The sound waves it uses to clean are fluid in their shape; their movement - rippling waves through water; and their action of uti l izing the very l iquid that resides in the toilet bowl to clean. The movement of the transducer using gravity to fall into the bowl is reminiscent of a water droplet fall ing into a puddle. The comprehensive designed form of the object is fluid.

Further, the Ultrasonic toilet brush is an improvement on the uti l ity of the toilet brush as a whole. It cleans to a higher fidelity with far less user input.

Final Design

OBELISK | March:2015Virtual Reality 3D Scanner

Project BriefStudying the boundaries of the modern workplace, my team posited that the worker of the future wil l no longer need to suffer a commute, and will instead communicate with their coworkers via virtual reality. Our resulting deskset negotiates the boundary between the real and the virtual of the future worker.

The OBELISK scanner uses both optical triangulation and sonar 3D scanning technology to scan the user. Thus bringing the user into the virtual world, enabling real-time face to face communication. Gestures, emotions, and facial expressions are not lost in the virtual world of the future office place.

TimelineWeek 1: Research/Immersion

Week 2: Synthesis/Immersion/Iteration Week 4: Design

Week 3: Iteration

Week 8: PresentationWeek 6: Detail

Week 5: Design Week 7: Design

Sketches + IdeationThe initial sketches explored the technologies available for 3D scanning and addressed the issues of housing those technologies and where in the user’s space this object might l ive. Tabletop, floor, and overhead ideas were investigated. Since limited direct user interaction is necessary - save for turning the device on and off - the object needed a clear front face due to its directional nature.

Virtual Reality Scanner | March:2016


Visual Inspiration

Objects that employ and interact with radar and sonar

The transmitters and the waves that are emitted

The images produced by the technology


Schematic + Technology

Power button

LEDs indicate system booting, errors, and function

Sonar sensor uses ultrasonic waves to scan the space. When used in conjunction with optical triangulation, the scanner is incredibly accurate and can selectively remove objects from the scan

Optical sensors use triangulation to scan the space and user in real time

Sonar producer and engine

Optic laser triangulation sensors

10.5”

11”

13.7”

The truncated tetrahedron mounts to any opposing wall in relation to the desktop scanner. It allows the scanner to read the user’s face and gestures even when the user is facing away from the scanner.

6.5”Settl ing on a combination of active sonar and optic triangulation, I had to accomplish two tasks. 1) Researching and understanding the form language of the technology and the objects that employ it and 2) Proving that this technology was suitable and scalable for a tabletop object.


Wall ModuleThe secondary module mounts to the wall, bouncing the scanner’s waves back, and

allows for 360 degree, h i g h - r e s o l u t i o n scanning. Both objects are faceted, referencing the stealth ships and jets, sharing the rippling motif of the sonar technology.


FamilyThe family of objects facil itates the Virtual Reality user’s every physical need. From a voice-command, hand-held stenographer to a physical walking boundary to prevent the user from exiting the 3D scanning zone; to a human-scale, real-time messenger and finally a 3D

scanner - the user will be well prepared to enter the virtual realm. Free of worry, and better able to attend to the job at hand.

Keyper | January:2015Key Retention System

Keyper | January:2015

What do you do with your keys when you go in the ocean?Devices designed to keep the key in the vicinity of the car are easily broken into, and pouches located within wetsuits and board shorts are prone to failure. When the shoestring I was using to tie my key around my neck broke, I resolved to design the ultimate key retainer. After numerous prototypes, I settled on rot-proof 7-strand cordage that was quick-drying and rated to 550lbs. The knot system serves a dual purpose: 1) to provide heft to the fob so the user can be confident that the key is secure, and 2) be completely unwound to provide the user with 15’ of cordage in the event an of emergency. Additionally, the neck loop is devoid of joining knots, providing comfort when making intense movements. The bright, reflective colors aid in spotting the key in messy cars, deep pockets and dark purses. For sale at Sawyer Land and Sea Supply in Santa Cruz, CA.

Concept

Next Phase // Branding

Keyper | January:2015

Toothbrush Holder | October:2015

Timeline

Week 2: Synthesis/Immersion/Iteration

Week 3: Iteration

Week 6: Detail

Week 7: PresentationWeek 5: Design

Week 4: Design

Week 1: Research/Immersion

Project BriefPick an item from the IKEA showroom and improve upon its uti l ity. Many items seem, at first glance, to be poorly conceived. However, when delving deeper into their design, we see they are not so daft after all. Object: Toothbrush Holder

Understand and define the essence of Util ity, research the market, identify opportunity for improvement, iterate, and ultimately

design a toothbrush holder with improved utility.

Sketches


The initial sketches were wild and outlandish. My main concern was to devise a system that would address the issues of stabil ity, hygiene and water drainage that I found with the case study of the IKEA Lil lholmen design. Early concepts included waste water draining into a potted plant or being fi ltered through charcoal or sponges; brushes being held with magnetic sleeves or adhering via a rubber tether to the ceil ing or mirror; and multi-part construction that would facil itate ease of cleaning.

Visual Inspiration

Poorly designed toothbrush holders

High-end ultraviolet self-cleansing holders

Well designed toothbrush holders



ProcessThe design was influenced most by the cone and ring sketches. Combining the two allows for the secure toothbrush support of the ring to pair with the low center of gravity of the cone.


With the general cone and ring form decided, these sketches begin to work out the details. Stabil ity, drainage, form and effectiveness are the main items of focus.

Construction




Final DesignThe design is comprised of three components -

the ring, the cone, and the base. The base has a concave bottom, which adheres to non-porous surfaces i.e. bathroom counters. The cone detaches from the base with a snap-fit, facil itating cleaning; solving the issue of pooling contaminated water. The ring is grooved, and fits onto the female counterpart receptors on the cone. The exterior of the cone is grooved to collect any rogue drips heading for the counter-top. All three pieces are dishwasher safe.

It wil l be available in a variety of colors, and oriented vertically at point-of-sale. Providing the consumer with a top down view, showcasing the interplay of shadow and form of the transparent ring over the grooved body.

Troika Stool | April:2016

troi·ka/´troike/noun: troika; plural noun: troikas1) Russian, from troe ‘set of three.’

Troika Stool | May:2016

Visual InspirationFocusing on the tripod and its joint, I wanted to explore the possibil it ies of what happens where the three legs come together.


Ideation


First Model X/Y Axis Augmentation


Z Axis Augmentation


Final Design


Joint Detail

1

2

3

Steel wedges

Seat

Legs

29.22

15.88

10.2

1

8.67

2.59

15.43

26.0

928

.35

24.9

5

2.26

2 .45

30.00




Personal Work

Place an object in a space. Define the object’s unique characteristics. Re-imagine and augment those characteristics.

I brought my 2.2 l iter water bottle to the Ferry Building in San Francisco. To the chagrin of the vendors, I staged my bottle with their window displays and proceeded to i l lustrate the sti l l l i fe. Later, I scanned the drawings and augmented them with Photoshop and Il lustrator. Next I tweaked classic isometric drafting techniques to achieve a modified drafting image. Finally creating a collage homage to the bottle form.

Bottle Study

Bottle Study | October:2015

Sand Casting | April:2016

Wabi Saké. Sand-cast tin Saké cups with inset Poplar rings to diffuse heat from hot beverages. No fasteners or glue. Embracing the Japanese tradition of Wabi Sabi in design. Nothing lasts forever. Nothing is finished. Nothing is perfect. Edition of 8.

3D Prototyping | November:2015

Raddish Whistle | November:2015

Concept

What gives a whistle its characteristic sound?The shape? The chisel-shaped splitter? The rattl ing ball within? After identifying the chisel shaped splitter as the cause of the sound, I delved deeper, looking to explore what complex forms might do to effect the sound. Both iterations were researched with hands-on explorations, followed by digital modeling and 3D printing. First Iteration

Second Iteration

Research and Development | Ongoing

5’9, 20.5 - Darkwood, Polyurethane foam, 1.5x1 6oz S-Glass Fiberglass, Watercolor lam

Hydrodynamic Field Study | Ongoing

7’3.5, 21.75 - Cedar, Polyurethane foam, 2x1 6oz S-Glass FiberglassHand-foiled fin, Watercolor lam

All contours, concaves and curves are the product of research on the principles of hydrodynamics i l lustrated by Lindsay Lord in his preeminent 1963 work

Naval Architecture of Planing Hulls. Initial sketches based on Lord’s research. Foam was shaped using saws, rasps, power hand planers, plunge routers, block planes and sandpaper Fiberglass cloth applied with tints. Built in collaboration with Longship Design.

Concept

7’4, 21.5 - Bass, Polyurethane foam, 2x1 6oz E-Glass FiberglassHand-foiled fin, Watercolor lam

7’4, 21.5 - Bass, Polyurethane foam, 2x1 6oz Fiberglass, Watercolor lam

Hand plane - 12” x 7” - Marine-grade Plywood

Thank you.Zac Garfield

[email protected]

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Zac Garfield Industrial Design Portfolio

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