mrdavenport@foursquare.com@mrdavenport

Hi there.

I’m Zack.

2009 2011 2013

2009 - 2013

Keeping up with friends

Finding places to go

Keeping up with friends Finding places to go

Keeping up with friends Finding places to go

Foursquare

Finding places to go

FoursquareKeeping up with friends

???

Keeping up with friends

Sure, I can do that.

The Naming Process

Swarm DodgeballRecess

Early Exploration

Jon (JS) DennisFoursquare CEOHead of Product Experience

CourtneyLead Swarm UI Designer

(TBD)

Jon (JS) DennisFoursquare CEOHead of Product Experience

CourtneyLead Swarm UI Designer

My Boss My Boss’s Boss My Boss’s Boss’s Boss

Me

+

Collaboration

SocialPlayful

Down to EarthSerendipitous

Exploring Different Directions+ Me

MikeMcVicar

DavidRicart

Down to Directions3

Direction 1

Direction 1

Direction 2

Direction 2

Direction 3

Direction 3

The FeedbackPart 2

Getting Swarmer.

To bee or not to bee?

Battle of the Bees

FatterThinner

10 px 20 px 30 px

Before After

AfterBefore

Reads like a ‘w’

Feels sloppy

Inconsistent baseline

Closed ‘a’ stem Reworked ‘m’

Rested on an arch

Me

Swarm Visual Design

Before After

1. Collaborate.

2. Review All the Options.

3. Two brands is a lot.

4. I could use some help.

foursquare.com/jobs

Thanks.

@mrdavenport

foursquare.com/jobs