Zakaj v startup svetu nikoli ni vrste pred

ženskim straniščem?

Alja Isaković

Me.

• Geek. And loving it.• TSstartup, Mobitel Tehnik, E-šolstvo• But...

It’s the year 2012, why am I still one of the

few girls in the room?

“Fun” facts: TSstartup signups demographics

9%91%

Members by gender

Male Female

3%

17%81%

Teams by gender

Male Mixed Female

Total sample: 202 people Total sample: 78 teams

Real world

49%51%

Population by gender (Slovenia 2002)

Female Male

Why aren’t women interested in tech?

But we are.So

urce

: Wom

en In

Tech

| M

BA O

nline

Sour

ce: W

hy Y

ou N

eed

To S

peak

To W

omen

| La

dyG

eek

Why don’t women want to build tech?

Boys do it better?1987: 42% of US software developers = women

ENIAC girls, 1945:Frances Elizabeth "Betty" Snyder HolbertonBetty Jean Jennings BartikKathleen "Kay" McNulty Mauchly AntonelliMarlyn Wescoff MeltzerRuth Lichterman TeitelbaumFrances "Fran" Bilas Spence

It’s not cool being a geek.

It’s not cool being a geek.*

* Even Barbie does it.

We have good role models!

"If you can find something that you're really passionate about, whether you're a man or a

woman comes a lot less into play.”- Marissa Mayer, CEO @ Yahoo!

Tech myths

“One myth is you have to be technical to be successful. You have to understand

technology but you don't have to be the person who wrote every line of code. There is a broad

spectrum of roles for people.” - Susan Wojcicki, SVP Product Management @ Google

How do startups benefit by having more women?

“May the odds be ever in your favor”

“We see that a company’s odds for success increase with more female executives at the

VP and director levels.”“For start-ups with five or more females,

61% were successful and only 39% failed.”

Source: Women at the Wheel; Do female executives drive start-up success?Dow Jones VentureSource

“There’s little correlation between a group’s collective intelligence and the IQs of its

individual members. But if a group includes more women, its collective

intelligence rises.”

Source: Defend Your Research: What Makes a Team Smarter? More Women - Harvard Business Review

P.S.: It’s all about diversity and different perspectives

However ...

"... women systematically underestimate their own abilities.”

“... men attribute their success to themselves, and women attribute it to

other external factors. ”- Sheryl Sandberg, COO @ Facebook

What can we do?

Spread the love!

>> Over 300 signups in just a couple of days! <<

What else can we do? Let’s talk solutions!

@iAljaiAlja.com

ialja@me.com