Date post: | 21-Jan-2018 |
Category: |
Food |
Upload: | greencubator |
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Zamza special mealing project
Meet
Dealwhat we do?
millennialsZamza
healthy food
0.5$/cookie
Market Segmentation
18-35 years
health-oriented people
feeling responsible for ecology
open for foodie experiments
End Consumer(600k, Ukrainian Market)
Street Cafe EU market(approx. 1,65 M)
cafe, street cafe
food to go
no risk of extra fats and carbs
balance of taste and utility
fast and easy snack
Value proposition
Guilty pleasure with no guilt
Product preview
Product preview
Finances
Life of customer - 3yLife of product - 1wCost per sell - $50/clientCost make - $0.32Market size - 500kMarket share - 8%Revenue - $69,333
Life Customer(years)
3
Life Product(years)
0,02
Products/Deal1
Deals/Customer150
Products/Customer150
Cost Sell/Customer0,20
Cost Sell/Product1,33E-03
Net Price/Product1
Cost Make/Product0,32
Cost/Product0,32
Market50 000
Market Share8%
Pro�t/Product0,68
Customers4 000
Products/Year200 000
Pro�t/Year69 333
Enviromental impact
Citation: Oonincx DGAB, de Boer IJM (2012) Environmental Impact of the Production of Mealworms as a Protein Source for Humans – A Life Cycle Assessment. PLoS ONE 7(12): e51145. doi:10.1371/journal.pone.0051145
Carbon, material and water footprint for different types of meat, dairy products, vegetables and fruit. European Enviroment Agencyhttp://www.eea.europa.eu/data-and-maps/figures/carbon-material-and-water-footprint
Information references:
Water footprint (liters)
Mealworms Chicken Beef0
5000
10000
15000
20000CO2 footprint (kg)
Mealworms Chicken Beef0
5
10
15
20Land use (m2)
Mealworms Chicken Beef0
75
150
225
300
Meat consumption
Uruguay Paraguay BrazilUnited StatesArgentina Nigeria Mozambique IndiaGhanaBangladesh0
15
25
35
45
55
0
0.5
1
1.5
2
kilograms per capita kilograms per capita
The Organisation for Economic Co-operation and Development (2016) Meat consumption (indicator). doi: 10.1787/fa290fd0-en (Accessed on 04 September 2016)
Information references:
Change attitude to insect protein Scale to foreign market till 2025
Team & DreamWe are:
We want to:
Yurii Kat Nazar Vikafounder mistress of mealworms,
cooking and designconstruction
engineermarketing & PR