Zanotta: Stories delves intothe personalization
phenomenonOCTOBER 15 , 2017 TEXT ALEX SERVIE PHOTOS ANDREA
MARTIRADONNA
TAGS EXHIBIT ION , FURNITURE , MILAN
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MILAN – Zanotta partners with Tecno totransform personal narratives into spatial-design concepts in a new Milan exhibition.Within the former Porta Garibaldi ExciseBuildings, Zanotta: Stories – whichcomprises various spaces tailored to thelifestyles and personalities of differentindividuals – explores how design andmaterial culture can adapt to modern life.
Designed by Calvi Brambilla, the exhibitiondefines six personalities and animates eachspace based on its corresponding typology.Furniture by Zanotta and Tecno isaccompanied by a large graphic element thatdepicts the lifestyle of its imaginaryinhabitant. The personalities themselves aredesign pieces, emphasizing the key ways inwhich modern life differs from that of thepast, and suggesting how to design for theseadvancements.
Concrete rooms are enlivened by the eclecticseries of unexpected yet modern objects,adding a quirky touch to the personalizedareas. Urban Farmer, New Nomad and Hi-Tech Addicted are a few of the titlesbestowed on the fictional characters thatinspired the spaces. The variety among thehomes demonstrates the versatility andrange of the furniture on display; pieces suitboth a plant-obsessed city dweller and aniPad-addicted traveller.
Zanotta: Stories is open from 5 October toMarch 2018 in the former Porta GaribaldiExcise Building
calvibrambilla.it
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