Zap Travel

@andrewlacy

Tuesday, September 10, 13

Why do you want to travel?

Every trip starts with a simple question



I want to go on a safari!


‣ Taking one week off work




‣ Someplace I can fly direct from Paris





‣ Staying in a 4/5 star property






‣ Right in the game park







‣ With a swimming pool







‣ With a swimming pool

‣ Under €2000



A question that travel agents used to answer



Customer:“I want to safari and stay at a 4/5-star resort in Africa under $2000?




Agent, after a little research:“Okay here are 3-4 great alternatives to choose from”




Agent, after a little research:“Okay here are 3-4 great alternatives to choose from”

Customer, after a night to think:“Cool. We will take option B. Here is the credit card”


... but that the internet now does a poor job of handling

“I want to go kayaking someplace warm but not too expensive. Where and when can I get a cheap deal?

“I want to honeymoon in 5-star resort on a romantic island somewhere in the Caribbean”

“I want to take my daughter to the Cote d’Azur for a nice weekend in October”

Apologies, Caribbean is not a recognized airport!

Ummmm ... so that “search one and your

done” thing means one airport or date at a time,

and no, I don’t know what the beach looks like

... yeah ... so I have some unbelievable deals on

weekend breaks ... leaving Friday at 10AM and returning Sunday at

9AM.


And its not just booking sites that do a poor job

Read or watch any destination content

Get excited about some amazing trip

Only to find that getting there is impossible or requires “Indiana Jones” persistent

















Melissa want’s to surprise Nicolas with a surprise birthday weekend

Nicolas likes the beach, so she is thinking ... Mediterranean

Nicolas works hard, so he deserves a spa retreat to unwind

But Melissa wants to get him out of the hotel to explore

A simple trip planning “problem”


Can lead to hours of searching


Destination content



Destination content

Air flight search



Destination content

Air flight search

Hotel review & booking



Destination content

ActivitiesAir flight search




Destination content





Destination content





Destination content



74 sites on average



Inspiration Booking

This great “chasm” in travel ....

Inspiration sites suck at getting you all the information you need to make a decision

Booking sites have largely given up on inspiration, and are fragmented in a way that makes no sense to consumers


Inspiration Booking

This great “chasm” in travel ....

Inspiration sites suck at getting you all the information you need to make a decision

Booking sites have largely given up on inspiration, and are fragmented in a way that makes no sense to consumers


Sucks for consumers ....

The consumer who does hours of work to absoutely check everything is too exhausted to enjoy the vacation

The consumer who takes a chance might find themselves on a beach they weren’t expecting

The consumer who gives up and spends another weekend at home

















Not good for the industry

Poor conversion & retention

$4B in annual ad spend to constantly re-acquire or re-target customers


The future can be better than this


Our rules for the future of online travel

Inspire me



Solve all my constraints simultaneously

+

Inspire me



And harness the full power of “big data” to do more than a travel agent could ever do

+

Solve all my constraints simultaneously

+

Inspire me


Introducing Zaptravel


We simultaneously solve multiple constraints

5K thematic and 10K event experiences

2K destinations, countries & regions

Weekend, long-weekend & vacations

Any user-defined time period out to 120 days

Any budget constraints

Hotel stars, types, themes, signature

experiences


“I want to visit a place that played an important part in

the history of Europe”

History


Surfing + serendipity

“I want to go surfing somewhere in Europe where

the waves are consistently good”


“I LOVE clubbing. I want to go

somewhere known for great nightlife”

Clubbing


Culture

“I want to see the opera in Vienna ... or the ballet in Berlin ... or maybe the Fado

in Lisbon. Inspire me”


“I would like to visit some gay-friendly

cities or LGBT events”

LGBT


Heritage

“I want to witness and celebrate local heritage and customs ”


beautiful beaches ● clubbing ● strange events ● chic hotels ● history ● romance ● tennis ● gay ● watersports ● nature ● performing arts ● architecture ● fringe ● dancing ●

carnivals ● hiking ● sex ● great cuisine ● arts events ● skiing ● shopping ● islands ● technology conferences ● pride marches ● wine tasting ● beach ● exhibitions ● family ●

posh places ● beer festivals ● cute small towns ● unesco ● motor racing ● film festivals ● fashion ● outdoors &

adventure ● budget trips ● extreme sports ● world music ● religion ● modern music ● jazz

What do you want to do?


Everything you need to make a decision






Some numbers


Some numbers

40 origins


Some numbers

2K destinations

40 origins


Some numbers

2K destinations

8K “inspirations”

40 origins


Some numbers

2K destinations


15K events

40 origins


Some numbers

2K destinations


15K events

Weekends and Vacations

40 origins


Some numbers

50M transport sectors

2K destinations


15K events


40 origins


Some numbers


Air, Train and Car transport

2K destinations


15K events


40 origins


Some numbers



300K hotels

2K destinations


15K events


40 origins


Some numbers



300K hotels

10M hotel reviews

2K destinations


15K events


40 origins


Some numbers



300K hotels

10M hotel reviews

2K destinations

150K sights


15K events


40 origins


Some numbers

800K deals


Some numbers

800K deals

+Proprietary

scoring system


Some numbers

800K deals

+Proprietary

scoring system

• Around 1,500 deals per origin• With15-20% of deals turning over each day

=


Lets return to the chasm

Inspiration Booking

The “chasm” & fragmentation leads to:

FrustrationLatent demand

Higher acquisition costsEtc etc


Lets return to the chasm

Inspiration Booking

The “chasm” & fragmentation leads to:

FrustrationLatent demand

Higher acquisition costsEtc etc

Fixing this is not just an opportunity for OTAs, but also the industry


How strong is your call to action?

Destination marketing organizations

Destination content providers (eg. guides, blogs, etc)

Destination services providers (eg. tour companies)

Cultural event organizations


We help provide the call-to-action

ScotlandAny trip to Scotland would have to include a trip to Edinburgh, the Scottish capital. The Old Town, topped by the castle, oozes history and a stroll along its cobbled streets and dark alleyways is a walk through time. The Georgian New Town is equally evocative with its graceful crescents, squares and terraces

➡Why wait. Edinburgh is easy to get to from Berlin - you could spend a weekend there for as little as €125 including air & 4 star hotel

ScotlandAny trip to Scotland would have to include a trip to Edinburgh, the Scottish capital. The Old Town, topped by the castle, oozes history and a stroll along its cobbled streets and dark alleyways is a walk through time. The Georgian New Town is equally evocative with its graceful crescents, squares and terraces


http://www.edinburgh.org/about/about-edinburgh/




Thanks

Questions?

Contact me:

[email protected]

@andrewlacy


mailto:[email protected]







Date post:	15-Jan-2015
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