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Zapata County Economic Profile Maricia Perez Rodriguez, MBA
Zapata Economic Development Corp.
April 2012
•Economic Inventory
•Population Characteristics
•Labor Force Characteristics
•Land Values
•Community Attitudes
•Quality of Life
•Retail Leakage Analysis
Outline
Economic Inventory Employment
• Increased 20% over the past year
• Increased 28% over the past 5 years
• Construction and Mining Sectors with greatest growth
Unemployment • 2011 – 8.5% / State Average – 7.9%
• Increased 5.6% from 2007 to 2010
• Began to drop in 2011
R² = 0.4597
0.00%
2.00%
4.00%
6.00%
8.00%
10.00%
12.00%
2006 2007 2008 2009 2010 2011 2012
Economic Inventory Wages
• Home care aides most in demand
• Education field most in demand for bachelor’s degree or above
# of Firms / Size
• Decreased 1% over past 5 years
• Mining Sector greatest LQ
Natural Resources andMining
Construction
Manufacturing
Trade, Transportation andUtilities
Information
Financial Activities
• Incomes fall substantially
below TX averages
• Per Capita Income 2010
$12,518 (48% less than TX)
• Income levels increased
around 20% in last 10 years
• Of 2010 population, 38%
below poverty level
Economic Inventory Area Income
• Gross sales increasing
• Subject to great volatility and seasonal fluctuation
• 3rd Quarter historically has lowest sales
Economic Inventory Retail Sales
0
10,000,000
20,000,000
30,000,000
40,000,000
50,000,000
60,000,000
70,000,000
80,000,000
Gross Sales
Population • Increasing – More Slowly, 9% future growth
Age • Median Age – 28.4, predicted to increase
Race • Hispanic – 93%, White – 6%
Population Characteristics
9,279
12,182
14,018
15,262
7,500
8,500
9,500
10,500
11,500
12,500
13,500
14,500
15,500
16,500
1990 1995 2000 2005 2010 2015 2020
Year
Po
pu
lati
on
Labor Force Characteristics Participation Rates
• Steadily increased in past 5 years (3.7%)
Occupations • Mining – largest sector – 23% of total workforce
Education Attainment • Falls substantially below TX average
• 28% population less than 9th Grade education
• 31% at least H.S. Graduates (increased 13% from 2000)
• Greatest change in Associate Degreed (39% increase)
Location • Greater % of educational attainment
within 30 minutes of Zapata, TX.
Natural Resources
and Mining, 23.4%
Education and Health
Services, 19.9%
Trade, Transportat
ion and Utilities, 18.4%
Construction, 15.1%
Public Administration, 10.6%
Leisure and Hospitality,
6.1%
Land Values
• Property values quite low and varied
• Existing home appraised values steadily increasing • Past 5 years increased by 71% to average of $68K in 2011
• Great degree of value difference reflects the varying age,
housing condition, and presence of unimproved lots
• Greater density and better living standards is needed
• Further market analysis needed as well.
Community Attitudes Workforce
• Lack of qualified and skilled workforce
Education • Not prepared enough, dropout rate, language barriers, best talent leaves
Comprehensive Planning • Lack of comprehensive planning and policies/regulations to deal with
growth
Local Government • Lack of cooperation / unity
Economic Growth • Lack of retail and recreational venues
Environmental • Prevalent litter problems
Quality of Life Housing
• New housing leveled off in 2010, but expected to increase 31% by 2015
• Owner occupied housing will continue to be majority
• Within Zapata, TX, Siesta Shores most dense subdivision
• Median home values increased 71% to $63K in 2011
• Houses valued over $90K had greatest % change overall in 2010
• Houses valued between $175K - $200K increased by 1300%
• Greatest volume of new units were in the range of $125K - $150K
• Cash rent also increasing (51%) – median $317
Quality of Life Public Education System
• Spends just above state average per student
• Resources stretched as experience higher demand of children with educational obstacles (over 78% economically disadvantaged, 52% at risk, 17% LEP)
• Low college-readiness and college entrance rates, which significantly lag behind state averages (only 30% college ready and enter)
Quality of Life
Crime Rate • Relatively safe place to live
• Total crime rate significantly below state and border county averages
• Lowest violent crime rate of lower Rio Grande border counties
• Problem with property crime - increased 26% in past 5 years
0.0 1000.0 2000.0 3000.0 4000.0 5000.0
Violent Rate
Property Rate
Total Rate
Border
Texas
Zapata County
Quality of Life
Outdoor Recreational Opportunities • Fishing
• Hunting
• Birding
• Golfing
• Organized Sports
• Public Parks
• Historic Sightseeing
Retail Leakage Analysis
Total Retail Opportunity Gap of $93.5 million dollars! • Indicates Zapata not capturing full market share, and opportunities for
expansion or improvement exist
High Potential for New Establishments include: • Building Material and Supply Dealers
• Pharmacies & Drug Stores
• Specialty Food Stores
• Women’s Clothing Stores
Path Going Forward
Effective collaboration and engagement
Long-term planning and investment
Robust, diversified local economy
Call to Arms
Let’s Protect our Nest Egg.
Are you in?