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ZARAGOZA TRADE FAIR ATTENDS THE INTERMAT

EXHIBITION IN ORDER TO PUBLICISE AND PROMOTE

SMOPYC 2017

The trade fair institution has intensified its international

campaign of participation in the leading forums for the

construction industry

Zaragoza, 29 April 2015. Publicity and promotion, entering and operating in new

markets and attracting visitors and exhibitors are some of the reasons why Zaragoza

Trade Fair attended the Intermat Exhibition, recently held in Paris, with the overall

aim of publicising and promoting the next edition of SMOPYC.

The Zaragoza-based event, which will take place from 4 to 7 April 2017, is generating

a great deal of expectation amongst industry professionals, who agree that the

situation is changing and

circumstances are now

more hopeful after the

difficulties of recent years

in the construction and

public-works sectors.

SMOPYC was presented at

the Paris Intermat with a

firm commitment to

becoming a driver of development and recovery for the industry. Over the course of

several days the commercial team organised an intensive schedule of meetings,

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interviews and participation in the various events that were arranged by leading

companies in the construction industry.

SMOPYC also participated through its informative stand, which was located next to

the stand of the Spanish Manufacturers Association of Construction and Mining

Equipment (ANMOPYC) in Pavilion 6. This zone was also home to the stands of

institutions and official bodies, and very close to the area set aside for

manufacturers involved in the earthmoving and public-works sectors.

The significant levels of interest generated by SMOPYC 2017, and the growing

expectations around one of the world’s largest specialist trade fairs for public works

and construction machinery, was confirmed in the numerous meetings and

interviews that were held with the leading representatives of the major brands that

were present at Intermat, and consolidated in the meetings with the directors of the

most important industrial associations in the countries that took part in the event.

These meetings included talks with the representatives of the group delegations for

China, Turkey, the USA, the UK, Taiwan and South Korea.

Strategies for promoting internationalisation, innovation and development are

defining characteristics of the forthcoming edition of

SMOPYC, which looks to energise the industry

and open up new markets for companies.