zbCOMMA Media Kit 2017

zbCOMMA - POSITIONING • Launched on Jan 7, 2009, the

new student paper zbCOMMA is bundled with Lianhe Zaobao to enter schools. It is the revamped product of Friday Weekly, a 17 year old student paper that targeted at secondary school students.

• zbCOMMA is distributed to schools together with ZB, acting as the “bridge” for students to get in touch with Lianhe Zaobao.

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zbCOMMA – POSITIONING • The name zbCOMMA （《逗号》）is inspired

by the punctuation “comma”, which is a symbol of transit and continuation. It reflects the student paper‘s objective of continuing its mission to cultivate the interest of newspaper-reading among students, in addition to motivating these young readers to proceed to read Zaobao. (As portrayed in its tagline : 逗号是过渡，更是延续）

• It consists of follow-ups on news in ZB, articles written by ZB reporters and blurbs for ZB news that serve to connect students with ZB.

• zbCOMMA adopts a “three-in-one” approach by presenting news from zbCOMMA, Zaobao News, and online interactions to offer students an enriched reading experience.

Average Readership/issue 102,000**

** children aged 11-19 Source : zbCOMMA Readership Survey 2015

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zbCOMMA – POSITIONING • The only Chinese weekly targeted at students in secondary schools,

distributed to subscribing schools on Wednesdays during school terms together with ZB.

• Besides adopting a bright and youthful look that appeal to students, zbCOMMA includes features on social issues and youth topics, news, personalities, sports scenes and juvenile court cases that provide an enriching reading experience for students.

• Youth favourites like online videos, apps, trendy stuff, leisure activities and entertainment news are also featured to enhance reading interests.

• Written in simple style with explanation of words and phrases to help improve readers' Chinese vocabulary. 4

USED AS TEACHING AIDS NiE (Newspapers in Education) Project

₋ Collaborates with Ministry of Education to implement NiE project, aimed at empowering teachers to make effective use of Zaobao and zbCOMMA to teach in class. This pilot project kicked off in March 2009, involved 6 secondary schools to bring newspapers teaching into curriculum.

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USED AS TEACHING AIDS NiE (Newspapers in Education) Project

₋ Worked with a group of Chinese teachers to develop NiE lesson plans. In order to allow more teachers to implement NiE lessons in creative and fun ways, these lesson plans were compiled into a NiE teacher's guidebook which was launched in November 2009.

₋ The guidebook comes in three volumes (Sec 1-3), each volume consists of teaching aids and powerpoint slides that can be used directly in classroom teaching.

₋ Partners with Singapore Centre for Chinese Language(SCCL) to train teachers on NiE

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USED AS TEACHING AIDS NiE (Newspapers in Education) Project − Organize “Newspaper in Education Teachers’ Demonstration Lessons ” on

22 January 2011 with Xinmin Secondary School, with MOE and SCCL as supporting partners.

− A National Newspapers in Education Lesson Plan Design Competition was held in 2012 to encourage the effective and creative use of newspapers in classroom. Winning entries were compiled into a Chinese Lesson Plan Book and distributed free to all Secondary Schools.

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USED AS TEACHING AIDS

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O level Chinese Oral Guidebook （《看图说话》《看录像说话》口试指导手册） − In conjunction with the newly implemented secondary schools‘ Chinese

oral examination segment, zbCOMMA enlisted a team of experienced Chinese teachers to contribute practical steps to prepare for the oral exam using news photos and video.

EDITORIAL FOCUS 1. Connect with Current Affairs

₋ 新闻 News, 强打 Punch ₋ In-Depth news features on

social issues and youth related topics.

₋ 快读新闻 NewsBites - Weekly summary of World and Local

news. ₋ 达人驾到 Meet the Man

- Interviews different personalities from the political, commercial or the arts arena.

₋ 体坛 Arena ₋ Sports news and features on sports

personalities by ZB reporters. - Features local young and promising

student sports person.

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EDITORIAL FOCUS 2. Engagement with Youth

₋ 话题 Topic, 泡泡堂 Bubble ₋ Forum for students to discuss and

voice out their opinions on the latest current affairs or youth issues

₋ 校园 Campus ₋ Students' reports on new

happenings in schools. ₋ 文艺 Ink

₋ Display of literary works by students

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EDITORIAL FOCUS 3. Enhance Students‘ Learning

₋ 新闻消化室 News Feed - Understand current affairs the easy way.

Through thought-provoking questions and activities set by teachers, students can enhance their reading and critical thinking skills, as well as learn more about how news affect their daily lives.

₋ 阅读补贴 Reading Kit, 对话夹

Conversation Kit ₋ Worksheets set by experienced teachers

to help students improve their command of Chinese language including oral examinations.

₋ Readers can also go online to listen to the passages featured in this column.

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EDITORIAL FOCUS 4. Youth Trends and

Favourites 逗趣 ₋ 潮 什么 Trending

− Report on the newest trends, from different areas such as food, beauty, outfit, anime, digital gadgets , travel etc.

₋ 星光 Starz ₋ Reports on entertainment

news and figures; Movies and Songs reviews.

₋ 动漫馆 AniManga ₋ Display of students'

cartoon drawings and comics.

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EDITORIAL FOCUS 5. zbCOMMA.sg

₋ Online discussions and interactions with youth on topics featured in zbCOMMA.

₋ zbCOMMA enriches the readers' minds with online videos, making the news come alive. It will be an additional platform for students to be in touch with current affairs, at the same time stimulating their interest in learning Chinese.

₋ Update of powerpoint presentations and worksheets on Newspapers in Education by teachers.

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INTERACTIONS WITH SCHOOLS

Organize activities to engage youth and enhance interactions with schools

－Create Your Own Newspaper Competition and Workshop. Students generate two page content and layout.

－Annual Chinese Teachers’ Forum －Conduct news Frontline workshop for

students. ₋ Gather students’ response on hot topics

featured in the paper and publish their opinions.

₋ Organize a Newspaper in Education Lesson Plan Design Competition in 2012 for secondary teachers to promote the use of newspapers in classroom teaching.

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SIZE

Full Page 33cm x 6col

AD RATES

Base rate : $9.00 per col cm Colour surcharges:

1-spot colour @$300 2-spot colour @$500

Full Colour @$700

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No. of Insertions Base Rate

13 insertions $8.55pccm

26 insertions $8.10pccm

52 insertions $7.65pccm

SERIES DISCOUNT

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