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Zebra Card Printers Market - bluestarinc.com€¦ · Zebra Card Printers Market Presented by:...

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The right asset. In the right place. At the right time. Zebra Card Printers Market Presented by: Robert Barselou
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Page 1: Zebra Card Printers Market - bluestarinc.com€¦ · Zebra Card Printers Market Presented by: Robert Barselou. Agenda The Need for Cards Market Drivers. ... Opportunity – Annual

The right asset. In the right place. At the right time.

Zebra Card Printers Market

Presented by: Robert Barselou

Page 2: Zebra Card Printers Market - bluestarinc.com€¦ · Zebra Card Printers Market Presented by: Robert Barselou. Agenda The Need for Cards Market Drivers. ... Opportunity – Annual

Agenda

The Need for Cards

Market Drivers

Card Technologies

Markets & Applications

Identify with Zebra

Conclusion - Future-ready with Zebra

Page 3: Zebra Card Printers Market - bluestarinc.com€¦ · Zebra Card Printers Market Presented by: Robert Barselou. Agenda The Need for Cards Market Drivers. ... Opportunity – Annual

The Need for Cards

• Plastic cards are a part of everyday life throughout the world

• Common standards (ISO) mean they are widely accepted

• Cards (both simple and smart) will be around for many years to come

• Governmental institutions are believers in plastic cards, & drive much of the demand

Think of the different uses for cards…

Page 4: Zebra Card Printers Market - bluestarinc.com€¦ · Zebra Card Printers Market Presented by: Robert Barselou. Agenda The Need for Cards Market Drivers. ... Opportunity – Annual

The Need for Cards

• Staff identity cards• Health cards• Law enforcement• Driving licenses • Voter registration cards• National ID• Border control• Fitness club membership• Visitor ID• Access control

Page 5: Zebra Card Printers Market - bluestarinc.com€¦ · Zebra Card Printers Market Presented by: Robert Barselou. Agenda The Need for Cards Market Drivers. ... Opportunity – Annual

The Need for Cards

• Loyalty cards• Gift cards• Gun licenses• Bus passes• Library cards• Student ID (multi apps)• ATM cards (cash machines)• Product ID - deli counters• Event management

Page 6: Zebra Card Printers Market - bluestarinc.com€¦ · Zebra Card Printers Market Presented by: Robert Barselou. Agenda The Need for Cards Market Drivers. ... Opportunity – Annual

Card IndustryMarket Drivers

The card industry exhibits strong growth• Physical security (buildings and borders)• ID theft drives technology advances• Standardization increases adoption

– Chip standards– Biometric standards– Reader technology

• Ease of implementation globally

Page 7: Zebra Card Printers Market - bluestarinc.com€¦ · Zebra Card Printers Market Presented by: Robert Barselou. Agenda The Need for Cards Market Drivers. ... Opportunity – Annual

Card Technologies

• Printing technologies – Offset printing– Dye diffusion/sublimation

• Encoding technologies– Magnetic stripe– Smart cards – Biometrics

Page 8: Zebra Card Printers Market - bluestarinc.com€¦ · Zebra Card Printers Market Presented by: Robert Barselou. Agenda The Need for Cards Market Drivers. ... Opportunity – Annual

Card Market Supply Map

Desktop Printers

Offset PrintingCard, Ribbon & Laminate Suppliers

Large Scale Dye Diffusion Printers

Zebra

Page 9: Zebra Card Printers Market - bluestarinc.com€¦ · Zebra Card Printers Market Presented by: Robert Barselou. Agenda The Need for Cards Market Drivers. ... Opportunity – Annual

Desktop Segment

Zebra – A Market Leader• One of the first vendors focused on market• Over 14 years of card technology innovation

– Dye diffusion and thermal transfer• 2M cards printed EVERY DAY on Zebra printers

Opportunity• Total market value $400 - $500M (printers and

supplies)• New technologies bringing new applications and

growth• 40 – 50% of revenues from supplies• Re-transfer growing fast

– Print quality– Smart cards

Page 10: Zebra Card Printers Market - bluestarinc.com€¦ · Zebra Card Printers Market Presented by: Robert Barselou. Agenda The Need for Cards Market Drivers. ... Opportunity – Annual

Smart Cards

• Magnetic stripe (ISO 7811)

• Contact Smart cards (ISO 7816)

• Contactless cards (ISO 14443 & 15693)

• RFID UHF Cards – EPC Gen 2 ISO 18000-6b

Page 11: Zebra Card Printers Market - bluestarinc.com€¦ · Zebra Card Printers Market Presented by: Robert Barselou. Agenda The Need for Cards Market Drivers. ... Opportunity – Annual

Cards in Retail

Applications

• Staff ID

• Cash register log on

• Driver ID

• Loyalty

• Gift cards

• Account cards

Page 12: Zebra Card Printers Market - bluestarinc.com€¦ · Zebra Card Printers Market Presented by: Robert Barselou. Agenda The Need for Cards Market Drivers. ... Opportunity – Annual

Gift Cards

• Current State of the Market– $19B market in the United States alone– Gift cards accounted for $2.7B spent in

United Kingdom in 2007• Opportunity

– Annual growth rate of 110% for thenext five years (estimated)

– Retailers in most of the regionshave not unleashed the fullpotential of gift cards

Source: The Voucher association (UK)

Page 13: Zebra Card Printers Market - bluestarinc.com€¦ · Zebra Card Printers Market Presented by: Robert Barselou. Agenda The Need for Cards Market Drivers. ... Opportunity – Annual

Why Gift Cards?

Source: The Voucher association (UK)

• Cash in advance!• Uses retailer’s existing card

payment system– No additional hardware– No additional training

• Back office financial process outsourced• Multi use (unlike vouchers)• Top ups create return customers• Personalization is helping to drive growth

Page 14: Zebra Card Printers Market - bluestarinc.com€¦ · Zebra Card Printers Market Presented by: Robert Barselou. Agenda The Need for Cards Market Drivers. ... Opportunity – Annual

Governmental Cards

Applications• National ID• Driver licensing• Voter registration• ePassport• Border control• Gun licenses• Government staff• Military and police ID• Citizen benefits

Page 15: Zebra Card Printers Market - bluestarinc.com€¦ · Zebra Card Printers Market Presented by: Robert Barselou. Agenda The Need for Cards Market Drivers. ... Opportunity – Annual

Education

Applications• Student ID/Registration• Staff ID• Library Records• Exam entry• Restricted Area Access• Network Login• Union/Club Membership• Cashless Campus

Page 16: Zebra Card Printers Market - bluestarinc.com€¦ · Zebra Card Printers Market Presented by: Robert Barselou. Agenda The Need for Cards Market Drivers. ... Opportunity – Annual

Growth Markets

• Retail gift and loyalty cards• Health cards• Non credit bank cards• Transport concession cards• Use of Smart Cards• Biometrics

Page 17: Zebra Card Printers Market - bluestarinc.com€¦ · Zebra Card Printers Market Presented by: Robert Barselou. Agenda The Need for Cards Market Drivers. ... Opportunity – Annual

What Makesa Good Opportunity?

• How many cards

• Timescale

• Locations

• Security/Durability

• Color or monochrome

• Repeat/Annuity business

Page 18: Zebra Card Printers Market - bluestarinc.com€¦ · Zebra Card Printers Market Presented by: Robert Barselou. Agenda The Need for Cards Market Drivers. ... Opportunity – Annual

Example 1

100K Cards, printed in one location, mono personalization, no security required:

$17,490Printers$4,990

2 x P330m Printers

+ Cards$11,000

200 Boxes of Cards

+ Ribbons$1,500

100 Mono Black

Ribbons

=

Page 19: Zebra Card Printers Market - bluestarinc.com€¦ · Zebra Card Printers Market Presented by: Robert Barselou. Agenda The Need for Cards Market Drivers. ... Opportunity – Annual

Update Update

Example 2

100K Cards, printed in one location, color printing,no security required:

$59,290Printers$5,790

2 x P330i Printers

+ Cards$11,000

200 Boxes of Cards

+ Ribbons$42,500

85 YMCKO Color

Ribbons

=

Page 20: Zebra Card Printers Market - bluestarinc.com€¦ · Zebra Card Printers Market Presented by: Robert Barselou. Agenda The Need for Cards Market Drivers. ... Opportunity – Annual

UpdateUpdateUpdate

Example 3

100k Cards, printed in one location, color printing,hologram laminate required:

Nearly 5 xthe value ofExample 1

$83,322Printers$13,990

2 x P630i Printers

+ Cards$11,000

200 Boxes of Cards

+ Ribbons$34,999

85 YMCK Color

Ribbons

+ Laminates$23,333

166 Rolls of Custom

Laminate

=

Over 3 years, if repeated,this project could be worth over $220K

Page 21: Zebra Card Printers Market - bluestarinc.com€¦ · Zebra Card Printers Market Presented by: Robert Barselou. Agenda The Need for Cards Market Drivers. ... Opportunity – Annual

Solutions to meet Customer Needs

Value Class Performance Class Security Class

CompactBest range in industry

Budget Friendly

Top Performance Feature Rich Top Quality

Maximized SecurityHigh Performance

Top Quality

1 or 2 sided Color or Monochrome Broad Option Selection Laminator

Page 22: Zebra Card Printers Market - bluestarinc.com€¦ · Zebra Card Printers Market Presented by: Robert Barselou. Agenda The Need for Cards Market Drivers. ... Opportunity – Annual

SuppliesExcellent Recurring Revenue

• iSeries Ribbons• Built in value to customers• Improved Security:

– Custom Security Cards – Custom Laminate– UV

Ribbons Cards Laminate Cleaning kits Custom Cards and Laminates

Page 23: Zebra Card Printers Market - bluestarinc.com€¦ · Zebra Card Printers Market Presented by: Robert Barselou. Agenda The Need for Cards Market Drivers. ... Opportunity – Annual

Looking into the Future

• UHF RFID in Performance class printers– Longer read range – up to 20 feet– New applications will drive demand growth

• Leverage Photo printing technology – Acquired through joint development with Kodak– Offer best in class card image quality

• Retransfer Card Printer– Address growing demand– Unique Zebra technology advantages

Page 24: Zebra Card Printers Market - bluestarinc.com€¦ · Zebra Card Printers Market Presented by: Robert Barselou. Agenda The Need for Cards Market Drivers. ... Opportunity – Annual

Positioned forSuccess with Zebra

• Leading brand in the market

• Wide product range

• Innovation leader

• Global sales, marketing and technical support

Page 25: Zebra Card Printers Market - bluestarinc.com€¦ · Zebra Card Printers Market Presented by: Robert Barselou. Agenda The Need for Cards Market Drivers. ... Opportunity – Annual

Questions


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