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CLICKDOCUMENTS
$0 MarketingExecuting on an effective marketing strategy
when you have no money or resources
Ambal Balakrishnan
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Marketing is too important tobe left to the marketingdepartment.
?
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Marketing is too important tobe left to the marketingdepartment.
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Marketing is too important tobe left to the marketingdepartment.
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OLD BUYING JOURNEY
Awareness
Preference
Consideration
Purchase
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A NEW BUYING JOURNEY
Education
(+)
(-)
Realize Ihave to
change cablebox or install
satellite.
Experiencedfriends
HDTValtered my
viewingreality
Cant figure
out what sizescreen is
right for me.Whats too
big?
Compare competitiveproduct features and
prices.
Hear a lot ofopinions
aboutPlasma vs.
LCD.
Hear abouthow affordableHDTVs have
become.
Conductmore
research tounderstand
differentfeatures.
Readcustomerreviews of
onlinevendors.
Track delivery.
Very
heavy.Install
myself.
Receivetechnophilemagazinewith newgadgets
coming out.
Purchase.
Considertaxes,
shipping,warranty
andservicing.
New boxinstalled.
Evaluation Purchase Loyalty
Reviewproductspecs.
Try product atretail store.
Choosevendor
feeluncertain.
Receive HDTV.
Not surehow to
ensure I getthe bestpicturequality.
Learn aboutdigital
programmingand availability
of HDchannels.Perhaps
satellite isbetter?
Discover it willenhance my
gamingexperience.
See offer forfree satelliteequipment at
point of salenot sure what
to do.
Imagedoesnt
look great.
= potential barriers for cable retention
Identifyrelevant
features &products
for myneeds.
Narrowdown
systemsand search
online forbest
prices.
Read product reviews andcustomer reviews.
Read productreviews
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$0 DOLLAR MARKETINGIS NOT
ZERO COST MARKETING
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What is the most important thing?
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What is the right fit?
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# 1 THINK
# 2 PURPOSE# 3 PLAN
# 4 CUSTOMER
# 5 COMMUNITY
# 6 CONVERSATION
# 7 CONTENT
# 8 CONTINUITY
# 9 MEASURE
# 10 STEAK & SIZZLE
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#1
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Assessment
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PLAN
What is your MarketingPlan?
A good plan is like a road map: it shows the finaldestination and usually the best way to get there.- H. Stanely Judd
#3
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Set specific goals
Write them down
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VISION STRATEGY
EXECUTIONFive-Phase Plan
Unleash thePower of
Network as thePlatform
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SOCIAL MEDIA TACTICAL PLAN
Daily Weekly Monthly
Blog
Social Networks
Microblogging
Commenting/Forums
Presentation
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CUSTOMER
Who is your Customer?
"The single most important thing to remember about anyenterprise is that there are no results inside its walls. Theresult of a business is a satisfied customer." PeterDrucker
#4
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SEGMENT
How do you engage withdifferent Market
Segments?
A market segment is a community with a shared
worldview. Seth Godin
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CONVERSATION
How do you enable andengage in
Conversations?
Conversation Marketing ensures that you know your
audience, target them with an appropriate message, andthen observe their response and adjust that messageaccordingly. Ian Lurie
#6
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IN YOUR CONVERSATION
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google.com/reader
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igoogle.com
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blogsearch.google.com
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search.twitter.com
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technorati.com
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backtweets.com
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CONTENT If your content is something that your customers are
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CONTENT
What Content do youneed to create and
distribute?
If your content is something that your customers are
willing to share, you've unlocked the secret ofengagement. Joe Pulizzi
#7
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START A BLOG
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Differentiate
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Blog as Hub?
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Slideshare.net
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Scribd.com or docstoc.com
CONTINUITY Finally, strategy must have continuity. It can't be
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CONTINUITY
Do you have Continuityin your marketing?
Finally, strategy must have continuity. It can t be
constantly reinvented. Michael Porter
#8
MEASURE
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MEASURE
#9
STEAK & SIZZLE S ll ith Si l S t i ith St k E ik J B ki
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STEAK & SIZZLE
Does your marketinghave both
Steak and Sizzle?
Sell with Sizzle, Sustain with Steak. - Erik J. Barzeski
#10
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Spend time on social media wisely
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# 1 THINK
# 2 PURPOSE
# 3 PLAN
# 4 CUSTOMER
# 5 COMMUNITY
# 6 CONVERSATION
# 7 CONTENT
# 8 CONTINUITY
# 9 MEASURE
# 10 STEAK & SIZZLE
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RECOMMENDED BLOGS
Sethgodin.comjunta42.com
chrisbrogan.com
guykawasaki.com
http://www.sethgodin.com/http://www.junta42.com/http://www.chrisbrogan.com/http://guykawasaki.com/http://guykawasaki.com/http://www.chrisbrogan.com/http://www.junta42.com/http://www.sethgodin.com/8/7/2019 Zero Dollar Marketing for TIE
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http://www.copyblogger.com/is-reading-blog-posts-worth-your-time/8/7/2019 Zero Dollar Marketing for TIE
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GO FOR IT. GOOD LUCK.
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