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Librarians’ Attitudes Regarding Information and Internet PrivacyAuthor(s): Michael ZimmerSource: The Library Quarterly, Vol. 84, No. 2 (April 2014), pp. 123-151Published by: The University of Chicago PressStable URL: http://www.jstor.org/stable/10.1086/675329 .
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Information and Internet Privacy
Librarians’ Attitudes RegardingMichael Zimmer
ABSTRACT
This article reports findings from a new survey measuring librarians’ views on privacy rights and
protecting library users’ privacy. The study, which builds on a 2008 American Library Associa-
tion survey assessing librarians’ attitudes about privacy, provides important data that will help
privacy advocates evaluate the state of privacy in the United States and libraries’ role in protect-
ing library users’ privacy. Overall, the results indicate a high level of concern among respondents
over information privacy and a desire to control access and use of personal information, but they
also reflect some shifts in privacy attitudes compared to the 2008 study. Implications are dis-
cussed for future advocacy and outreach by the American Library Association and related ad-
vocacy and educational groups.
T raditionally, the context of the library brings with it specific norms of information
flow regarding patron activity, including a professional commitment to patron pri-
vacy ðFoerstel 1991; Gorman 2000; American Library Association 2006a; Morgan
2006Þ. In the library setting, a patron’s intellectual activities are protected by decades of
established norms and practices intended to preserve patron privacy and confidentiality,
most stemming from the American Library Association’s Library Bill of Rights and related
interpretations ðAmerican Library Association 2002, 2006bÞ. As a matter of professional ethics,
most libraries protect patron privacy by engaging in limited tracking of user activities, insti-
tuting short-term data retention policies, and generally enabling the anonymous browsing of
materials. These are the existing privacy norms within the library context, and they are the
cornerstone of what makes up the “librarian ethics.”
However, these norms are being increasingly challenged from numerous fronts. For ex-
ample, law enforcement and government agencies have historically pressured libraries to
turn over data on patron activities ðMcFadden 1987; Kennedy 1989; Foerstel 1991; Doyle 2003;
Foerstel 2004Þ, and provisions of the USA PATRIOT Act have sparked new concerns about law
This research was made possible by a generous grant from the American Library Association’s Office of Intellectual
Freedom and the Open Society Foundations, with special thanks to Barbara Jones and Deborah Caldwell-Stone for theirsupport of this project. Research assistance was provided by Adriana McCleer and Jeremy Mauger, and I would especiallylike to thank Mark Schroeder for his valuable assistance.Library Quarterly: Information, Community, Policy, vol. 84, no. 2, pp. 123–151. © 2014 by The University of Chicago. All rights reserved.
0024-2519/2014/8402-0001$10.00
123
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enforcement’s ability to secretly request library patron records ðMatz 2008; Reid 2009Þ. In one
124 • The Library Quarterly
notable case, the Federal Bureau of Investigation issued a National Security Letter to request
all information associated with a Connecticut library’s public computer and imposed a gag order
on the recipients preventing them from informing anyone of receiving the letter ðGoldberg2005; Jones 2009Þ.
Additionally, new so-called Library 2.0 tools and services promise to improve the delivery
of library services and enhance patron activities, yet these require the tracking, collecting,
and retaining of data about patron activities ðCasey and Savastinuk 2006; Litwin 2006; Zim-
mer 2013Þ, and given the dominance of social media—where individuals increasingly share
personal information on platforms with porous and shifting boundaries—librarians and
other information professions are confronted with possible shifts in the social norms about
privacy.1
Despite these challenges, patron privacy remains the centerpiece of librarian ethics. The
ALA’s Library Bill of Rights ðAmerican Library Association 2006bÞ begins with the premise that
everyone is entitled to freedom of access, freedom to read texts and view images, and freedom
of thought and expression, and the ALA has repeatedly confirmed the importance of patron
privacy as a necessary ingredient in preserving intellectual freedom ðAmerican Library Associ-
ation 2002, 2012aÞ. The American Library Association’s Office for Intellectual Freedom has been
defending privacy rights for nearly forty years, and it has been closely studying privacy concerns
unique to the digital age.
In 2008, the Office for Intellectual Freedom surveyed over 1,100 librarians and allied library
professionals to better understand librarians’ role in and attitudes toward protecting patron
privacy in the face of the challenges noted above ðAmerican Library Association Office for
Intellectual Freedom 2008Þ. This internal research revealed strong opinions about the im-
portance of information privacy and overwhelmingly indicated that librarians consider pri-
vacy a critical issue within the profession and society at large. For example:
• 80 percent of respondents say librarians are doing all they can to prevent
unauthorized access to the personal information and circulation records of patrons;
• 96 percent of the survey respondents agree that people should have more control
over their personal information;
• 88 percent of respondents believe they have an important role to play in educating
the public about the privacy risks they face when using the Internet.
ðAmerican Library Association Office for Intellectual Freedom 2008Þ
The 2008 survey provided valuable insights into librarians’ perspective on privacy that
helped to guide the messaging and programming for various ALA privacy-related activities,
1. See, e.g., recent discussions in a special issue of American Libraries by Kniffel ð2008Þ and Solove ð2008Þ.
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such as Choose Privacy Week, a campaign providing libraries with tools to educate and
Librarians’ Attitudes Regarding Privacy • 125
engage patrons about their privacy, including promotional materials, study guides, videos,
and programming ideas.2 In light of the original study, the ALA Office for Intellectual Free-
dom recognized the importance of engaging with the academic community to administer
a more robust and methodologically rigorous study to provide greater insights and better
tools for addressing the issue of library privacy and government surveillance. In 2011, the Office
for Intellectual Freedom commissioned a new survey, the findings of which are reported in this
article. The results provide important data and benchmarks that will help the ALA evaluate
the attitudes of librarians regarding information and Internet privacy and guide the develop-
ment of future initiatives aimed at engaging librarians in public education and advocacy to
advance privacy rights.
Background and Related Work
Librarian Ethics
The general concerns over privacy that motivate this study relate to a set of traditional ethi-
cal values held dear by librarians and information professionals. Within the context of the
United States, a set of “librarian ethics” has emerged from documents and ethical frame-
works refined and codified over time by the ALA.
As early as 1939, the ALA adopted a formal policy statement on intellectual freedom known
as the Library Bill of Rights, which outlined policy positions to ensure free and open access to
public library services. The ALA’s adoption of the Library Bill of Rights marked a moment of
affirmation in the history of American libraries, and from that point forward, the principle
of intellectual freedom has defined the library’s role as a forum for uninhibited intellectual in-
quiry and debate. Revisions and rewordings of the Library Bill of Rights followed as libraries
faced continued challenges to intellectual freedom throughout the politically and socially
tumultuous years from 1939 to 1969, culminating in the version that stands today as a strong
statement expressing the rights of library users to intellectual freedom and the expecta-
tions that the ALA places on libraries to support those rights ðAmerican Library Association
2006bÞ.The Library Bill of Rights begins with the premise that everyone is entitled to freedom
of access, freedom to read texts and view images, and freedom of thought and expression.
Privacy is the bedrock foundation for an individual’s right to freely read and to receive ideas,
information, and points of view—it is a necessary ingredient for achieving and protecting
intellectual freedom. None of these freedoms can survive in an atmosphere in which library
use is monitored and individual reading and library use patterns are made known to anyone
without permission. Only when an individual is assured that her choice of reading material
2. Information about Choose Privacy Week is available at http://www.privacyrevolution.org/.
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does not subject her to reprisals or punishment can the individual enjoy fully the freedom3
126 • The Library Quarterly
to explore her ideas, weigh arguments, and decide for herself what she believes.
Such assurances to protect patron privacy and intellectual freedom are continually chal-
lenged, most commonly through government attempts to gain access to patron records
ðMcFadden 1987; Kennedy 1989; Foerstel 1991, 2004; Doyle 2003Þ. Growing challenges to in-
tellectual freedom and privacy prompted the ALA to reaffirm its commitment to protect-
ing these values, culminating in new policy statements on “Confidentiality of Personally Iden-
tifiable Information about Library Users” ðAmerican Library Association 2012aÞ and “Privacy:
An Interpretation of the Library Bill of Rights” ðAmerican Library Association 2002Þ.Along with the ALA’s formal responses to new threats, individual librarians and librar-
ies often take their own actions to protect patron privacy and confidentiality, including de-
stroying records of what patrons had borrowed, scrapping plans to use new computer tech-
nology to profile the reading habits of patrons and inform them when works they enjoy are
published, destroying Internet access logs on a daily basis, posting warning signs, and offering
patron education on privacy issues ðMurphy 2003; Sanchez 2003Þ.To summarize, librarians have a rich history of protecting patron privacy, and they have
fought to ensure that the democratic ideal of intellectual freedom survives such challenges
to the privacy and confidentiality of patrons’ information-seeking activities. Protecting these
freedoms is necessary to ensure free and unfettered access to information, the cornerstone
of the ALA’s Code of Ethics and the “librarian ethics” it promotes.
Related Work
During the past few decades, the issue of information privacy has drawn considerable at-
tention among researchers from a range of disciplines, including law, policy, consumer behav-
ior, economics, and sociology, with much of the focus on measuring privacy attitudes and
preferences among the public. Between 1978 and 2004, Alan Westin conducted over thirty
privacy-related surveys, covering general privacy, consumer privacy, medical privacy, and
other privacy-related areas, culminating in his creation of numerous privacy indexes.4 With
the emergence of the Internet as a dominant tool for communication, information-seeking,
and commerce, increased attention was placed on the privacy attitudes of online users. One
of the first attempts to understand the nature of online privacy concerns was a 1999 study by
Lorrie Cranor and her colleagues at AT&T Labs ðCranor, Reagle, and Ackerman 1999Þ, whichreported a high level of concern about privacy in general and particularly on the Internet.
Numerous important empirical studies on privacy attitudes and opinions of Internet users
have followed, ranging from studies that attempt to update Cranor et al.’s original investiga-
tions and frameworks ðMalhotra, Kim, and Agarwal 2004; Tsai et al. 2006; Buchanan et al.
4. For a summary of Westin’s work, see Kumaraguru and Cranor ð2005Þ.3. See, broadly, American Library Association ð2012bÞ.
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2007Þ, studies exploring economic and psychological aspects of information sharing in social
Librarians’ Attitudes Regarding Privacy • 127
networking environments ðGross and Acquisti 2005; Acquisiti and Gross 2006Þ, and inves-
tigations of any generational differences in privacy attitudes and behaviors online ðHoof-nagle et al. 2010Þ, just to identify a few.
Despite the importance placed on patron privacy within the “librarian ethics,” there has
been little study of the privacy attitudes and practices of librarians and information profes-
sionals themselves. Related empirical research has ranged from surveys on how library re-
sponses to the September 11, 2001, terrorist attacks implicate patron privacy ðEstabrook 2002Þto the tracking of laws and court cases related to protecting the confidentiality of library
records ðKennedy 1989; Carson 2001Þ. Other than the ALA’s 2008 survey, no significant re-
search surveying privacy-related opinions and attitudes of librarians and information profes-
sionals has been published.
Method
Participants
The target population of this study was defined as librarians and related information pro-
fessionals currently practicing within the United States, including those in public, academic,
school, and special libraries. A nonprobability self-selective sampling method was used to
recruit participants: notice of the survey was posted on web and social media platforms by
the author and the ALA Office for Intellectual Freedom; promoted by the ALA through an
online press release; published in American Libraries, the ALA’s flagship magazine, with circu-
lation of 65,000; and communicated on various e-mail lists for librarians and related infor-
mation professionals. State library associations were also asked to promote the survey to
their membership through e-mail, social media, or related communication channels.
This purposive sampling method generated 1,866 unique survey submissions, with 1,214
surveys completed to the end. Respondents were not required to answer all of the questions.
Half the respondents worked in public libraries, with 36 percent in academic library settings.
Over 50 percent had the title “librarian,” while one-fourth were “library administrators.” The
vast majority of respondents were between the ages of twenty-five and sixty-four. One-third
of the respondents were from the Northeast of the United States. The overall demographic
breakdowns of respondents are available in table 1 ðlibrary typeÞ, table 2 ðjob title/descriptionÞ,table 3 ðageÞ, table 4 ðeducationÞ, and table 5 ðgeographic regionÞ.
Materials
The study comprised a descriptive survey with forty-four questions divided into four parts.
Part 1, titled “General Privacy Attitudes 1,” generally mirrored the questions asked in the 2008
ALA study, measuring privacy attitudes of respondents related to concerns over commercial
and governmental privacy threats, online privacy, and the role of libraries. Respondents
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Table 2. Job Title or Job Description of Respondents
Number of Respondents %
Librarian 688 57
Library paraprofessional or library worker 90 7
Student worker or intern 3 0
Student in a graduate library science program 21 2
Library volunteer 2 0
Library administrator ðmanagementÞ 305 25
Library administrator ðstaff levelÞ 63 5
Library trustee or board member 4 0
Library patron 3 0
Other 30 2
Total 1,209 100
Table 1. Type of Library Respondents Work In
Number of Respondents %
Academic 431 36
Public 606 50
School 58 5
Special 52 4
Other 54 4
Not currently employed 6 0
Total 1,207 100
Table 3. Age of Respondents
Number of Respondents %
Under 15 years 0 0
15–24 years 14 1
25–34 years 270 23
35–44 years 220 18
45–54 years 285 24
55–64 years 348 29
65 years and over 53 4
Total 1,190 100
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were provided with a five-point ordinal scale of “strongly disagree,” “disagree,” “neither agree
Table 4. Highest Level of Education Attained by Respondents
Number of Respondents %
High school/GED 12 1
Some college 24 2
Two-year college degree 26 2
Four-year college degree 111 9
Masters degree 998 82
Doctoral degree 44 4
Total 1,205 100
Table 5. Geographic Region of Respondents
Number of Respondents %
Northeast 391 33
Midwest 251 21
South 269 23
West 244 21
Non–United States 17 1
Total 1,172 100
Librarians’ Attitudes Regarding Privacy • 129
nor disagree,” “agree,” and “strongly agree” to indicate their response.
Part 2, “Library Practices,” also built upon the 2008 study, requesting information about
privacy-related practices at the respondents’ home library, such as patron record retention
policies, use and communication of privacy policies, and frequency of law enforcement re-
quests for patron records. This part comprised nominal questions ðe.g., yes/noÞ to collect
information from the respondents.
The third part of the survey, titled “General Privacy Attitudes 2,” sought additional in-
formation about respondents’ general privacy attitudes. This section utilized five-point ordi-
nal scales as well as nominal questions, and it was developed from established privacy-related
question sets developed by Tom Buchanan et al. ð2007Þ, as well as questions asked by Chris
Hoofnagle and his colleagues ð2010Þ when studying the privacy attitudes of American adults.
The fourth section collected demographic data from the respondents.
Procedure
The survey was administered online via the Qualtrics software platform, provided through
the University of Wisconsin–Milwaukee ðUWMÞ. The UWM Institutional Review Board ap-
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proved the survey and consent materials; no personally identifiable information was col-
130 • The Library Quarterly
lected. The survey was available online from December 1, 2011, until March 31, 2012, at http://
tinyurl.com/ALAprivacysurvey. Upon accessing the link, respondents were required to agree
to the online consent form before they were able to access the survey instrument. The survey
was self-paced, allowing respondents to leave and return to where they left off at any time
while the survey was active. Respondents were not required to answer all of the questions.
Limitations
A nonprobability purposive sampling method was used to quickly and efficiently target active
librarians and information professionals. Because random sampling was not utilized, the re-
sults presented are not necessarily statistically generalizable to the entire population of library
professionals. Notwithstanding this limitation, purposive sampling can provide information-
rich responses to help learn a great deal about issues of central importance to the target
population ðPatton 2002Þ. Thus, the choice of purposive sampling is appropriate to provide
rich benchmark data that will help the ALA build on its internal 2008 study and evaluate
the attitudes of librarians regarding information and Internet privacy, with the goal of guid-
ing the development of future initiatives aimed at engaging librarians in public education
and advocacy to advance privacy rights. Future research, discussed below, can address this
limitation.
Results
In order to ascertain the current attitudes of librarian and information professionals regard-
ing both information and online privacy concerns, descriptive statistics were calculated and
a series of chi-square and ANOVA analyses were conducted to determine whether or not
response patterns differed according to salient demographic variables: age, education level,
type of library, and geographic location. Results are presented in the following sections. They
are organized according to the structure of the survey.
General Privacy Attitudes 1
Overall Results
This first part of the survey generally mirrored the questions asked in the 2008 ALA study,
measuring privacy attitudes of respondents related to concerns over commercial and govern-
mental privacy threats, online privacy, and the role of libraries. Overall results are reported
in table 6, which includes 2008 and 2012 responses. Overall, the results indicate a high level
of concern among respondents over information privacy and a desire to control access and
use of personal information. Nearly all respondents—95 percent—agree or strongly agree
that individuals should be able to control who sees their personal information. While 90 per-
cent agree or strongly agree that companies are collecting too much personal information,
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only 70 percent are similarly concerned about government data collection practices. Over 95 per-
Librarians’ Attitudes Regarding Privacy • 131
cent of respondents feel that government agencies and businesses should not share personal
information with third parties without authorization and that when personal information is
provided to a company for a specific purpose, it should not be used for anything other than
that stated purpose. And over 80 percent feel that Congress should do more to protect per-
sonal information from unauthorized disclosure.
Regarding library-specific issues, 97 percent of respondents agree or strongly agree that
libraries should never share personal information and circulation or Internet records with-
out authorization or a court order. Over three-quarters of respondents feel that libraries are
doing all they can do to prevent unauthorized access to patrons’ personal information and
circulation records, and over three-quarters of respondents feel that libraries should play a
role in educating the general public about issues of personal privacy and risks resulting from
using the Internet.
Comparison to 2008
The first part of the 2012 study repeated the questions from the 2008 survey, providing a
rudimentary comparison of attitudes between the two time periods.5 Overall, attitudes and
responses in 2012 aligned with those from 2008, with some notable differences. In both sur-
veys, the vast majority ð95 percent in 2008, 90 percent in 2012Þ of respondents expressed
concern that “companies are collecting too much personal information about me and other
individuals.” However those who “strongly agree” dropped from 70 percent in 2008 to only
54 percent in 2012, indicating a possible dampening in the level of concern over time. Simi-
larly, the number of those who “strongly agree” with the statement expressing concern “that
the government is collecting too much personal information about me and other individ-
uals” dropped from 61 percent to 33 percent, with 22 percent of respondents opting for the
“neither agree nor disagree” option.
When considering the statement “Libraries should play a role in educating the general
public about issues of personal privacy,” 92 percent of respondents in 2008 either agreed or
strongly agreed, while only 77 percent in 2012 held the same view. Of the 2012 respondents,
18 percent took a neutral “neither agree nor disagree” position. Similarly, the percentage of re-
spondents who agreed or strongly agreed with the statement “Congress should adopt more
laws that protect personal information from unauthorized disclosure” dropped from 96 per-
cent in 2008 to 82 percent in 2012, with 15 percent taking a neutral position.
In 2012, 37 percent of respondents were neutral to the statement “I’m concerned that
search engines are sharing my personal information and search records with the government.”
5. The 2008 survey only had a four-item response scale: “strongly disagree,” “disagree,” “agree,” and “strongly agree.”
The 2012 survey, by comparison, included a fifth neutral option, “neither agree nor disagree,” allowing for greaterrefinement of opinions expressed in the later survey.This content downloaded from 130.65.109.20 on Mon, 29 Sep 2014 11:59:05 AMAll use subject to JSTOR Terms and Conditions
Table 6. General Privacy Attitudes 1 Responses ð2008 and 2012Þ
Question
StronglyDisagreeð%Þ
Disagreeð%Þ
NeitherAgree norDisagreeð%Þ
Agreeð%Þ
StronglyAgreeð%Þ
1. Individuals should be able to control
who sees their personal information:
2008 3 1 22 74
2012 3 0 2 23 72
2. I’m concerned that companies are
collecting too much personal information
about me and other individuals:
2008 2 3 25 70
2012 1 2 7 36 54
3. I’m concerned that the government is
collecting too much personal information
about me and other individuals:
2008 2 8 29 61
2012 1 6 22 37 33
4. Government agencies should not share
personal information with third parties
unless it has been authorized by the
individual or a court of law:
2008 2 1 14 82
2012 0 1 2 21 76
5. Librarians are doing all they can to prevent
unauthorized access to individuals’
personal information and circulation
records:
2008 2 17 57 24
2012 1 10 13 53 22
6.Whenpeople give personal information to a
company for a specific purpose, the com-
pany should only use the information for
that purpose:
2008 2 0 11 87
2012 0 1 2 23 74
7. I don’t mind if the government knows what
I’ve been reading:
2008 57 28 12 3
2012 55 25 10 9 2
8. Businesses should not share personal
information with third parties unless they
first obtain specific permission of the
individual:
2008 0 0 0 0
2012 0 0 1 20 78
9. I don’t mind if people can viewmy personal
information on the Internet. I have nothing
to hide:
2008 63 30 6 1
2012 52 34 9 4 1
132
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Table 6. (Continued )
Question
StronglyDisagreeð%Þ
Disagreeð%Þ
NeitherAgree norDisagreeð%Þ
Agreeð%Þ
StronglyAgreeð%Þ
10. Libraries should never share personal
information, circulation records, or
Internet use records with third parties
unless it has been authorized by the
individual or by a court of law:
2008 1 3 18 78
2012 1 1 2 18 79
11. Companies and government agencies
that collect personal information should
take more steps to prevent unauthorized
access to individuals’ personal
information:
2008 1 0 14 84
2012 0 0 3 25 71
12. Librarians should play a role in educating
the general public on the potential privacy
rights risks resulting from using the Inter-
net:
2008 1 5 45 49
2012 1 5 15 48 31
13. Libraries should play a role in educating
the general public about issues of
personal privacy:
2008 1 7 49 43
2012 1 4 18 45 32
14. Congress should adopt more laws that
protect personal information from
unauthorized disclosure:
2008 1 4 31 65
2012 1 3 15 38 44
15. Search engines such as Google, Yahoo,
and Bing should prominently display
policies on how a user’s information
is treated:
2008 0 2 37 61
2012 1 2 6 42 50
16. I’m concerned that search engines are
sharing my personal information and
search records with the government:
2008 1 4 31 65
2012 1 3 15 38 44
17. I self-censor my search and reading
habits out of fear that my records could
be misunderstood:
2008 24 52 19 6
2012 26 40 19 12 3
Note.—The 2008 survey did not have a “neither agree nor disagree” option.
133
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This large neutral position came from both a reduction in those who disagreed from 30 per-
134 • The Library Quarterly
cent in 2008 to 20 percent in 2008 and a reduction in those who agreed or strongly agreed
ð68 percent in 2008 down to 41 percent in 2012Þ.
Demographic Variables and Response Patterns
The first seventeen questions in this section used the five-point Likert scale, and linear
regression and ANOVA analyses were run to determine whether or not there were significant
differences in ratings by respondent age, education level, type of library, and geographic
location. Analyses indicated that there were no significant differences in ratings based on
the respondent’s education level or the type of library the respondent worked in but that
there were some differences in mean ratings based on age and geographic region:
• Age: ANOVA results indicated that there were significant differences in mean
ratings for six of the seventeen questions based on age groupings, and follow-up
tests using Holm’s sequential Bonferroni adjustment indicate that differences
lie between respondents in the 55–64 age group and those in the 25–34 and
35–44 age groups. Means, p -values, and indicators of heterogeneous groups
are presented in table 7. Due to space restrictions, F-values and other descriptive
statistics are not presented, but these are available upon request. An overall
examination of age group means suggests an increase in concern as respondent
age increases, and linear regressions of responses on age indicate that this
pattern is generally true statistically, but this holds little practical significance as
age only accounted for between 0 percent and 2 percent of variation in scores
across all questions.
• Geographic region: ANOVA results indicated that there were significant
differences in mean ratings for four of the seventeen questions based on
geographic region, and follow-up tests using Holm’s sequential Bonferroni
adjustment indicate that differences lie primarily between respondents from the
South and respondents from other regions, although the respondents from the
Midwest differed from the respondents from the West on one item. Means,
p-values, and indicators of heterogeneous groups are presented in table 8. Due
to space restrictions, F-values and other descriptive statistics are not presented,
but they are available upon request.
Library Practices
Overall Results
Part 2 of the survey requested information about privacy-related practices at the respon-
dent’s home library, such as patron record retention policies, use and communication of privacy
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policies, and frequency of law enforcement requests for patron records. Results are reported
Table 7. General Privacy Attitudes 1 Questions That Differed According to Age
Question15–24ðAÞ
25–34ðBÞ
35–44ðCÞ
45–54ðDÞ
55–64ðEÞ
651ðFÞ
2. I’m concerned that companies are
collecting too much personal
information about me and other
individuals.*** 3.43 3.76D, E 3.95 4.00B 4.06B 4.02
4. Government agencies should not share
personal information with third parties
unless it has been authorized by the
individual or a court of law.** 3.93 3.72E 3.77 3.87 3.99B 4.09
9. I don’t mind if people can view my
personal information on the Internet.
I have nothing to hide.** 1.50 1.77E 1.81E 1.65 1.56B, C 1.67
15. Search engines, such as Google, Yahoo,
and Bing, should prominently display
policies on how a user’s information is
treated.** 4.57 4.26E 4.37 4.43 4.47B 4.50
16. I’m concerned that search engines are
sharing my personal information and
search records with the government.** 2.79 3.17E 3.24 3.34 3.45B 3.25
17. I self-censor my search and reading
habits out of fear that my records
could be misunderstood.*** 1.79 2.08E 2.24 2.27 2.42E 2.43
Note.—Superscripts indicate heterogeneity of group means.** p < .01.*** p < .001.
Librarians’ Attitudes Regarding Privacy • 135
in tables 9–12, and they reveal how libraries are currently addressing issues of patron privacy.
While 69 percent of respondents indicate that their library has established practices or
procedures for dealing with government requests for patron information, only 51 percent
indicate that staff training is performed to handle such requests. Nearly 30 percent of re-
spondents indicate that their library collects and retains less patron data than before in
response to concerns about antiterrorism laws and possible records requests from law en-
forcement agencies; 40 percent indicate that their library made no changes to data collec-
tion or retention policies. Half of all respondents indicated that there were no known in-
stances when law enforcement served the library with a request for patron data, while
36 percent were unsure. Instances totaling fewer than ten in the past five years were re-
ported by 14 percent of respondents.
Nearly a third of respondents indicate knowledge of patrons making inquires to library
staff regarding privacy-related issues, with 36 percent stating that patrons have not made
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Table 9. “Library Practices” Overall Results ðQuestions 18, 19, 21, 22, 26, 27, and 20Þ
Question Yes NoDon’tKnow
18. Does your library have any established practices or
procedures for dealing with requests for information from
patron records by law enforcement or other government
officials? 881 158 247
19. Does your library train staff on how to handle requests
for information from patron records made by law enforce-
ment or other government officials? 652 431 203
21. Have patrons made inquiries to library staff regarding privacy
of patron records, or any other surveillance issue? 400 467 420
22. Does your library communicate privacy policies to patrons? 732 334 220
26. In the past 5 years, have you participated in any information
sessions, lectures, seminars, or other
events related to privacy and surveillance? 686 519 23
27. In the past 5 years, has your library/organization hosted
ororganizedpublic informationsessions, lectures, seminars, or
other events related to privacy and surveillance? 160 833 234
Yes—More
Yes—Less No
Don’t
Know
20. Has your library changed any of its policies regarding
the collection and retention of patron information in response
to antiterrorism laws? 23 375 513 373
Table 8. General Privacy Attitudes 1 Questions That Differed According to Geographic Region
QuestionNortheast
ðAÞMidwest
ðBÞSouthðCÞ
WestðDÞ
7. I don’t mind if the government knows what I’ve
been reading.*** 1.68C 1.73C 2.00A, B, D 1.69C
8. Businesses should not share personal information
with third parties unless they first obtain specific
permission of the individual.** 4.79C 4.82C, D 4.69A, B 4.72B
10. Libraries should never share personal information,
circulation records, or Internet use records with
third parties unless it has been authorized by the
individual or a court of law.* 4.77C 4.77C 4.62A, B, D 4.77C
11. Companies and government agencies that collect
personal information should take more steps to
prevent unauthorized access to individuals’
personal information.* 4.74C 4.66 4.59A 4.66
Note.—Superscripts indicate heterogeneity of group means.* p < .05.** p < .01.*** p < .001.
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Table 11. “Library Practices” Overall Results ðQuestion 24Þ
Have any aspects of your library’s resources or services been restrictedor removed from public review and/or circulation in reaction to
antiterrorism or other law enforcement related measures?
Response BooksPrint Magazines and
NewspapersOnline
DatabasesGovernmentDocuments
InternetAccess
Yes 16 10 9 28 59
No 984 984 969 933 923
Don’t know 219 223 241 255 235
Prefer not to
respond 6 7 6 6 7
able 12. “Library Practices” Overall Results ðQuestion 25Þ
hinking of the past 5 years, please identifye number of instances in which law enforcementr a government agency served the library withn official legal order for library records,aterials, or other content. Number of Responses %
one 609 50
ess than 10 171 14
0–25 5 0
ore than 25 2 0
on’t know 438 36
refer not to answer 5 0
Table 10. “Library Practices” Overall Results ðQuestion 23Þ
23. How are privacy policies communicated to patrons,as related to these specific activities?
General PatronData
Circulation/BorrowingData
Computer/InternetUsage
Written policy with card issuance 260 273 187
On notices/signs 94 70 139
On the library website 353 327 332
On/near computers 57 22 236
Other 161 155 125
Don’t know 47 50 59
None 34 45 43
T
Tthoam
N
L
1
M
D
P
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such inquires, and another one-third stating that they do not know. Only 57 percent indicate
138 • The Library Quarterly
that their library communicates privacy policies to patrons, mostly through written policies
provided when a library account is created and on the library’s website. Less frequently,
privacy policies are displayed in the library itself or near computer terminals.
Over half of the respondents—56 percent—have participated in some form of privacy-
related event or information session within the past five years. And while over 75 percent of
the respondents feel that libraries should play a role in educating the general public about
privacy issues ðsee above sectionÞ, only 13 percent indicate that their library has hosted or
organized information sessions, lectures, or other public events related to privacy and surveil-
lance in the past five years.
Only 1 percent of respondents indicate that books, magazines, newspapers, or online data-
bases have been restricted or removed from public accessibility in reaction to antiterrorism
or other law enforcement-related measures. Slightly more of the respondents indicate that
government documents and Internet access have been restricted for similar reasons, 2 per-
cent and 5 percent, respectively.
Demographic Variables and Response Patterns
While overall results revealed a relatively high occurrence of making privacy policies avail-
able on library websites, during the issuance of a library card, or near computer terminals, chi-
square analyses of responses based on demographic information provide additional insights
ðsee table 13Þ. For example, when isolating the geographic location of respondents, gaps in
the display of privacy policies about general patron data emerge:
• Fewer than expected respondents in the Northeast indicated that privacy policies
were shared with patrons when a library card was issued ðnote: respondents did not
specifically indicate that the privacy policy was not shown; they merely failed to
indicate that they were sharedÞ.• Fewer than expected respondents in the South indicated that privacy policies were
provided on the library website.
• More than expected respondents in the Midwest indicated that they did not know
if or how privacy policies were shared with patrons.
Similarly, with regard to the display of privacy policies about circulation/borrowing data:
• Fewer than expected respondents in the Northeast indicated that these particular
privacy policies were shared with patrons when a library card was issued.
• Fewer than expected respondents in the South indicated that these privacy policies
were provided on the library website.
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Table 13. Chi-Square Analyses of Question 23 Based on Geographic Region
Privacy Policies Are Communicatedto Patrons Regarding:
Standardized Residuals
x2 Response Northeast Midwest South West
General patron data:
When the library card was issued 15.43*** Yes 22.8 1.2 .4 1.7
NR 1.4 2.6 .2 2.9
On the library’s website 16.01*** Yes 2.6 1.8 22.5 1.3
NR .4 21.2 1.6 2.8
Don’t know 8.78* Yes 21.5 2.4 2.1 2.5
NR .3 2.5 .0 .1
Circulation/borrowing data:
When the library card was issued 14.47** Yes 22.6 1.6 0.1 1.4
NR 1.4 20.8 0.0 20.7
On the library’s website 13.70** Yes 2.4 1.0 22.4 1.8
NR .2 2.6 1.4 21.1
Internet usage:
When the library card was issued 16.76*** Yes 23.1 1.4 1.4 .9
NR 1.3 2.6 2.6 20.4
On the library website 10.56* Yes 2.5 1.7 21.9 .8
NR 2.3 21.1 1.2 20.5
Don’t know 8.43* Yes 2.3 2.3 21.7 2.2
NR .1 2.5 .4 .0
Note.—N 5 1,160. NR 5 no response.* p < .05.** p < .01.*** p < .001.
Librarians’ Attitudes Regarding Privacy • 139
And regarding the display of privacy policies about computer/Internet usage:
• Fewer than expected respondents in the Northeast indicated that these privacy
policies were shared with patrons when a library card was issued.
• Fewer than expected respondents in the South indicated that these privacy
policies were provided on the library website.
• More than expected respondents in the Midwest indicated that they did not know
if or how privacy policies were shared with patrons.
An analysis of responses to the same question based on the type of library provides
similar insights ðtable 14Þ. Across nearly all combinations of privacy policy and means of
sharing with patrons, more than expected respondents from public libraries indicated that
privacy policies were shared with patrons, while considerably fewer than expected respon-
dents from academic libraries indicated that the same policies were shared with their pa-
trons.
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General Privacy Attitudes 2
Table 14. Chi-Square Analyses of Question 23 Based on Type of Library
Standardized Residuals
Academic Public
Privacy Policies Are Communicatedto Patrons Regarding: x2 Yes
NoResponse Yes
NoResponse
General patron data:
When the library card was issued 98.64*** 26.7 5.6 3.6 23.1
On notices/signs displayed in library 26.58*** 23.8 3.2 1.1 2.9
On the library’s website 17.63*** 22.7 2.2 1.8 21.5
On/near computers 12.21*** 22.6 2.2 .6 2.5
Circulation/borrowing data:
When the library card was issued 110.23*** 27.0 5.9 3.9 23.3
On notices/signs displayed in library 14.77*** 22.9 2.4 .7 2.6
On the library’s website 11.98*** 22.2 1.9 1.4 21.2
Other 13.28*** 22.6 2.2 1.0 2.9
Internet usage:
When the library card was issued 74.01*** 26.0 5.1 2.7 22.3
On notices/signs displayed in library 34.30*** 24.2 3.5 1.6 21.3
On the library’s website 32.37*** 23.7 3.1 2.4 22.0
On/near computers 75.87*** 25.9 5.0 3.0 22.6
Note.—N 5 1,037.*** p < .001.
140 • The Library Quarterly
Overall Results
The third part of the survey, titled “General Privacy Attitudes 2,” sought additional infor-
mation about respondents’ general privacy attitudes. Results are reported in tables 15–17,
and they indicate respondents’ general attitudes and level of concern across a range of in-
formation and online privacy issues. When asked about their overall concern about their
privacy on the Internet, 82 percent indicated that they were either very or somewhat con-
cerned. This concern was targeted largely at businesses, government, or law enforcement
gaining access to personal information, rather than friends or family members. When
asked about level of concern with numerous privacy scenarios, respondents showed the
highest level of concern for issues of the security of information provided to online com-
panies, strangers obtaining personal information gleaned from online activities, and iden-
tity theft. Levels of concerns were lowest—but still significant—related to issues of being
asked for personal information during online purchases, the ability to gain access to web
browsing history from one’s computer, the fact that mobile phone providers can track one’s
location, and the fact that government or law enforcement might obtain information from
mobile phone records.
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Looking at particular cases, respondents revealed themselves to be concerned about
Table 15. “General Privacy Attitudes 2” Responses ðQuestions 28–32Þ
QuestionVery
ConcernedSomewhatConcerned
Not TooConcerned
Not at AllConcerned
Don’tKnow
28. Generally, how concerned are you
about your privacy while using
the Internet? 309 697 193 14 1
29. How concerned are you about
family, friends and people whom
you know getting personal infor-
mation about you and your web
activities? 97 381 569 160 6
30. How concerned are you about
businesses and people whom
you do not know getting personal
information about you and your
web activities? 592 481 125 11 1
31. How concerned are you about the
government and law enforcement
getting personal information about
you and your web activities? 361 505 292 50 2
Beneficial
to You
Harmful
to You Both Neither
Don’t
Know
32. If an online site did track the web
pages you have visited, do you think
that would be . . . 6 316 556 244 89
Librarians’ Attitudes Regarding Privacy • 141
privacy and protecting the privacy rights of users online. Over two-thirds agree or strongly
agree with the suggestion that permission should be gained before a photo or a video of
a person can be posted online. Nearly two-thirds feel that there should be legislation giv-
ing people the right to access everything that a website knows about them, and over two-
thirds feel there should be a law requiring websites and advertising companies to delete all
stored information about an individual. In the case of online websites tracking the pages
visited, 0 percent thought that such tracking would be purely beneficial, 26 percent consid-
ered such tracking harmful, 46 percent saw both benefits and harm, and one-fifth viewed
online tracking as neither beneficial nor harmful. Almost three-quarters of respondents in-
dicated that they are more concerned about online privacy issues than five years ago, largely
due to the fact that awareness of such issues have increased.
Demographic Variables and Response Patterns
Performing ANOVA analyses according to salient demographic variables revealed statis-
tically significant differences in mean responses based on the age of the respondents on
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Table 16. General Privacy Attitudes 2 Responses ðQuestion 33Þ
33. Please indicate yourlevel of privacy concernfor each of the followingscenarios:
Not at AllConcerned
SomewhatUnconcerned
NeitherConcerned
norUnconcerned
SomewhatConcerned
VeryConcerned
1. That you are asked for
too much personal
information when you
make online purchases? 96 159 211 577 169
2. Are you concerned about
online identity theft? 5 39 32 587 547
3. Are you concerned about
the security of your
information given to
online companies? 6 45 41 568 550
4. Are you concerned that
you are asked for too
much personal informa-
tion when you join a
social networking site? 41 72 173 453 461
5. Are you concerned about
people you do not know
obtaining personal infor-
mation about you from
your online activities? 10 61 93 547 495
6. Are you concerned about
who might access your
medical records
electronically? 79 84 197 459 390
7. Are you concerned about
who might access your
web browsing history
from your computer
itself? 110 158 241 460 238
8. Are you concerned about
search engines tracking
your keywords and sites
you visit? 33 98 181 539 357
9. Are you concerned about
the use of web cookies
or other means of tracking
your visits to other
websites? 29 98 156 556 362
10. Are you concerned about
the ability of e-mail provi-
ders to view the content
of your inbox and
messages? 33 55 143 453 520
11. Are you concerned that
cellphone providers might
track your physical
location? 78 108 228 434 359
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numerous questions ðtable 18Þ. Considering the general question of how concerned respon-
Table 16. (Continued )
33. Please indicate yourlevel of privacy concernfor each of the followingscenarios:
Not at AllConcerned
SomewhatUnconcerned
NeitherConcerned
norUnconcerned
SomewhatConcerned
VeryConcerned
12. Are you concerned that
mobile and social net-
working applications
might collect information
about your activities
online? 35 63 136 541 433
13. Are you concerned that
mobile phone applications
ðnot the provider itselfÞmight collect informa-
tion about your physical
location? 65 71 178 450 442
14. Are you concerned that
government or law en-
forcementmight obtain
information about you
from yourmobile phone
records? 75 78 285 436 332
Librarians’ Attitudes Regarding Privacy • 143
dents are about privacy while using the Internet, respondents aged 25–34 and 35–44 were,
on average, less concerned than 55–64-year-olds. Respondents aged 25–34 were, on average,
less concerned than respondents 55 and older when asked about the following scenarios:
that you are asked for too much personal information when you make online purchases,
online identify theft, and who might access your web browsing history from your computer
itself. Related, 35–44-year-olds were less likely to agree with the statement “Generally speak-
ing, anyone who uploads a photo or video of me to the Internet where I am clearly recog-
nizable should first get my permission” than 55–64-year-olds.
Analysis
General Privacy Attitudes
As noted above, the results of the 2012 survey revealed a high level of general concern over
privacy and a desire among respondents to retain control over who has access to their per-
sonal information. In terms of outreach and education, the results suggest that the Ameri-
can Library Association and related advocacy groups have been successful in ensuring that
librarians and information professionals are largely aligned with the broader “librarian ethics”
regarding the protection of patron privacy and intellectual freedom and understand the
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Table 17. General Privacy Attitudes 2 Responses ðQuestions 34–39Þ
Question Yes NoDon’tKnow
I’dRatherNot Say
34. Have you ever refused to give in-
formation to a business or a company
because you thought it was not really
necessary or was too personal? 1,088 88 31 5
35. Do you think there should be
a law that gives people the
right to know everything that
a website knows about them,
or do you feel such a law is
not necessary? 787 184 236 NA
36. Do you think there should be a
law that requires websites and ad-
vertising companies to delete all
stored information about an individ-
ual, or do you feel such a law is not
necessary? 817 155 238 NA
Strongly
Disagree Disagree
Neither
Agree nor
Disagree Agree
Strongly
Agree
37. Generally speaking, anyone
who uploads a photo or
video ofme to the Internet
where I am clearly recognizable
should first get my permission. 27 119 236 473 356
More
Concerned
Less
Concerned Same
Don’t
Know
38. Compared to five years ago, would
you say you aremore concerned
about privacy issues on the
Internet, less concerned, or
that you have the same level of
concern? 888 22 301 1
You Know
More About
Risks
You Have
More to
Lose
Personal
Experience
Some
Other
Reason
Don’t
Know
39. Please tellmewhich one of
the following is themost
important reason you aremore
concerned about privacy issues
on the Internet than you were
five years ago. 612 98 59 113 5
Note.—NA 5 Not applicable.
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threats presented by increased surveillance and collection of information by commercial and
Table 18. General Privacy Attitudes 2 Questions That Differed According to Age
Question15–24ðAÞ
25–34ðBÞ
35–44ðCÞ
45–54ðDÞ
55–64ðEÞ
651ðFÞ
General questions:
28. Generally, how concerned are
you about your privacy while
using the Internet?* ð1–4 scaleÞ 2.07 1.99E 2.00E 2.05 2.17B, C 2.06
31. How concerned are you about
the government and law enforcement
getting personal information about
you and your web activities?*
ð1–4 scaleÞ 2.07 1.88E 1.90 1.93 2.08B 2.08
35. Generally speaking, anyone who
uploads a photo or video of me to
the Internet where I am clearly
recognizable should first get my
permission.*** ð1–5 scaleÞ 4.29 3.63D, E, F 3.75E 3.87B 3.97B, C 3.83B
33. Level of concern for the following
ð1–5 scaleÞ:33–1. You are asked for toomuch
personal information when you
make online purchases.*** 3.14 3.25E, F 3.42 3.44 3.64B 3.75B
33–2. Online identity theft.** 4.21 4.26E 4.28 4.32 4.46B 4.42
33–5. People you do not know
obtaining personal information
about you from your online
activities.* 4.57 4.12 4.11 4.16 4.30 4.38
33–6. Whomight access yourmedical
records electronically.*** 3.71 3.50 3.65 3.92 4.05 4.00
33–7. Who might access your web
browsing history from your
computer itself.*** 2.86 3.16E, F 3.45 3.39 3.70B 3.72B
Note.—Superscripts indicate heterogeneity of group means.* p < .05.** p < .01.*** p < .001.
Librarians’ Attitudes Regarding Privacy • 145
government bodies.
While overall privacy attitudes in 2012 aligned with those from 2008, some of the dif-
ferences are worth attention. In 2012, the percentage of respondents who “strongly agreed”
that “companies are collecting too much personal information about me and other indi-
viduals” dropped from 70 percent to only 54 percent in 2012. Similarly, the number of those
who “strongly agreed” with the statement expressing concern “that the government is col-
lecting too much personal information about me and other individuals” dropped from
61 percent to 33 percent, with 22 percent of respondents opting for the “neither agree nor
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disagree” option. This tempering of the level of concern over time might be due to nu-
146 • The Library Quarterly
merous factors: perhaps respondents truly are no longer as concerned with commercial or
government data collection or perhaps there has been some normalization and desensitiv-
ity to these practices since 2008. Further, while respondents indicated a lower concern over
commercial and government data collection, overall privacy concerns, as reported in ques-
tions 38 and 39, grew from five years ago, largely due to increased awareness of broader
privacy risks. Privacy advocates should continue to target education and outreach on issues
of commercial and government surveillance at librarian and information professionals—
such as the ALA’s Office for Intellectual Freedom’s Choose Privacy Week initiative—to en-
sure that librarians and information professionals maintain sufficient awareness of both
commercial and government surveillance practices, ensuring that any opinions expressed
ðwhether expressing strong concern or notÞ are properly informed.
If the opinions expressed in the survey indeed reflect a dampening of concern among
librarians and information professionals regarding these issues, the ALA and its advocates
must ensure that respect for patron privacy within the context of the library does not di-
minish. This concern arises given that the percentage of respondents who agreed or strongly
agreed that “Libraries should play a role in educating the general public about issues of
personal privacy” dropped from 92 percent in 2008 to 77 percent in 2012, with 18 percent
choosing the neutral “neither agree nor disagree” position. If fewer librarians and infor-
mation professionals feel that the library has an important role to play in privacy educa-
tion and awareness, there is danger that the library’s own culture of protecting privacy could
be threatened. Again, the Choose Privacy Week initiative is an appropriate forum to remind
librarians and information professionals of their historical commitment to patron privacy and
to recognize the vital role in libraries for teaching users about issues of privacy and surveillance
broadly.
The results reported in tables 7 and 18 suggest an increase in concern about particular
privacy-related issues as respondent age increases, which appears to reflect the popular be-
lief that younger people have less concern about privacy online, or at least on those particu-
lar issues expressed within the relevant questions. Reasons for this lower level of concern are
not readily evident in the data but might relate to a relative increased familiarity with on-
line technologies and related tactics to manage one’s privacy or perhaps a general lack
of experience or exposure to possible privacy threats these technologies pose, compared to
older respondents who possess more history with the potential harms of commercial and
government surveillance tactics. Despite these possible explanations, library advocates must
ensure that the privacy concerns particular to library settings and the library’s patrons are
sufficiently understood even by younger librarians and information professionals. This could
be accomplished through education and outreach targeted to MLIS programs and recent
graduates.
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Library Privacy Practices
Librarians’ Attitudes Regarding Privacy • 147
As with the general privacy attitude responses, the results focusing on library privacy prac-
tices reveal alignment between the respondents’ experiences and the broader “library eth-
ics” of minimal data retention and protection of patron privacy. Yet, the results indicate
places for improving general privacy practices within library settings. While 76 percent of
respondents feel that libraries are doing all they can to prevent unauthorized access to indi-
vidual’s personal information and circulation records, only 69 percent indicate that their li-
brary has established practices or procedures for dealing with government requests for pa-
tron information, and only 51 percent indicate that staff training is performed to handle such
requests. Library privacy advocacy groups can focus on providing training materials and
best practices to ensure that libraries are indeed “doing all they can” to protect patron
privacy.
Similarly, while nearly 80 percent of the respondents feel that libraries should play a
role in educating the general public about privacy issues and over half of the respondents
have participated in some sort of privacy-related educational activity in the past five years,
only 13 percent indicate that their library has hosted or organized privacy-related informa-
tion sessions, lectures, seminars, or other events for the general public in the past five years.
Filling this public education gap is a primary goal of the existing Choose Privacy Week ini-
tiative, which must be expanded to increase the number of participating libraries provid-
ing public programming.
Gaps in educating the public about privacy are also evident in terms of how privacy
policies are communicated to patrons. Only 57 percent of the respondents indicate that their
library communicates privacy policies to patrons, mostly through written policies provided
when a library account is created and on the library’s website. Less frequently privacy policies
are displayed in the library itself or on or near computer terminals. As reported in table 13,
there are geographic variances in the display of privacy policies about general patron data,
circulation data, and computer usage. These results suggest that efforts should be increased
in the northeastern and southern regions on the importance of communicating library pri-
vacy policies to patrons through various means and that greater training is necessary for
midwestern library professionals, where greater uncertainty was reported regarding institu-
tional methods of communicating privacy policies to patrons.
Similarly, table 14 revealed variances in the communication of privacy policies based on
the type of library, where academic libraries lagged public libraries. Across nearly all com-
binations of privacy policy and means of sharing with patrons, more than expected re-
spondents from public libraries indicated that privacy policies were shared with patrons,
while considerably fewer than expected respondents from academic libraries indicated that
the same policies were shared with their patrons. This suggests that greater efforts should
be made to ensure that librarians in academic libraries recognize that privacy concerns exist
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even in these research settings and that their patrons are made sufficiently aware of the rel-
148 • The Library Quarterly
evant privacy policies and practices.
Conclusions
Future Research
Future research can build on this study in various ways. First, another general survey can be
performed in the next three years to continue the longitudinal comparison with the 2008
study and analyze the potential impact of any continuing education and outreach. Any fu-
ture surveys can also utilize probability sampling to provide more representative and gen-
eralizable results, as well as mixed-method approaches to solicit rich responses through tar-
geted interviews or focus groups. Deeper analysis of regional differences in privacy attitudes
can be explored to determine if other environmental factors ðsuch as existence of strong state
privacy laws or notable cases of government access to library records, to name twoÞ might
impact librarian attitudes.
Further, a more specific audit of privacy practices within libraries could be performed,
moving beyond simply self-reporting of privacy policy placements and related information
gathered in the current study. Such an audit could involve both survey and on-site obser-
vation and analysis of activities, including communication on privacy matters with patrons,
actual data logging and retention practices, and even measurement of instances of phys-
ical surveillance ðe.g., of security cameras or RFID scanningÞ. Future research can also
lead more directly to sets of “best practices” for libraries in terms of addressing patron pri-
vacy matters, as well as training materials for both staff and patrons, ensuring proper educa-
tion and awareness of these vital issues. Finally, this research would be greatly enhanced
with additional cross-cultural components: efforts could be made to collect data specifi-
cally from libraries that serve particular immigrant or cultural communities or from non-
American libraries to determine if they have differing attitudes or practices related to online
privacy.
Implications for Practice
Overall, the results of this study confirm that librarians and information professionals pos-
sess a concern over privacy consistent with the professional norms expressed within the “li-
brarian ethics” and that outreach and education efforts led by the ALA Office for Intellectual
Freedom are appropriate and should continue, with some additional focus on the demo-
graphic variances noted above to ensure awareness and practices are consistent across re-
gions and types of libraries. Specifically, the ALA’s annual Choose Privacy Week should be
enhanced to include not only programming and materials for enhancing patron understand-
ing of privacy issues but also new professional development content intended to ensure that
all librarians and staff are sufficiently literate of the related privacy and surveillance con-
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cerns. Further, the ALA should update and expand existing patron privacy-related policy doc-
Librarians’ Attitudes Regarding Privacy • 149
uments to ensure that best practices are being implemented.
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Michael Zimmer: assistant professor in the School of Information Studies at the University of
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Librarians’ Attitudes Regarding Privacy • 151
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