ZIndex Report for June 2014

June 2014 © Cloud90/Amárach Research 2014

An Amárach Research Report In partnership with Cloud90

ZIndex the emotional conversation

June 2014 Report

© Cloud90/Amárach Research 2014


ZIndex is the result of a unique research collaboration between Amárach & Cloud90

ZIndex equips Irish marketers and planners with real time insights into Irish consumers

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Z = P - N Zeitgeist Consumer Index (ZIndex) =

balance of positive and negative sentiment about products, services, brands, sectors, categories & competitors


ZIndex


food

beverages

insurance

fuel

clothing energy

property

telecoms

transport

ZIndex Sectors


Welcome to the June 2014 edition of ZIndex – our monthly look at the social conversation about brands and sectors

The month started better than it ended for some sectors, Food, Insurance and Telecoms saw drops in ZIndex scores

The ZIndex for Beverages plummeted in June after media picked up on pricing comparisons with other European countries

What’s the Buzz?

The cost of goods / services across sectors having a serious impact on ZIndex scores in June, particularly in Clothing


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Weekly ZIndex Sept-June 2014


Share of Buzz Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Apr -14 May-14 June-14

Beverages 26% 6% 11% 8% 11% 6% 7% 5% 2% Clothing 5% 8% 13% 7% 6% 5% 12% 8% 1% Energy 7% 7% 4% 8% 13% 7% 10% 3% 2% Food 15% 23% 18% 20% 12% 14% 13% 10% 2% Fuel 12% 8% 11% 10% 8% 13% 11% 7% 2% Insurance 6% 10% 9% 15% 9% 7% 9% 4% 2% Property 5% 6% 4% 9% 6% 9% 20% 16% 2% Telecoms 14% 20% 17% 22% 19% 14% 14% 11% 2% Transport 14% 11% 11% 19% 16% 13% 12% 9% 2%


ZIndex: Food

-46

-26

-43

-48

4

-46

-39

-16

-6

-50

-40

-30

-20

-10

0

10

Oct Nov Dec Jan Feb Mar Apr May June

“Price of potatoes drops 26.9%. But overall food prices drop 1.9% over past year” “Want to really appreciate your food? Just pay more for it (it's the price-value #heuristic, people)” “The items in my checkout randomly reduced in price by 5 euros.”


ZIndex: Beverages

-68

-52

-32

-82 -74

-60

-13

23

-87

-100

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-60

-40

-20

0

20

40


“The #price of #alcohol in #Ireland is 78% higher than any other #country in the EU! “ “We are on with @radiomidwest this morning to talk about the way that taxes are driving the price of alcohol in Ireland.” “Still can't get over how dear my holiday was, didn't even drink and it cost that much imagine if we did drink.”


ZIndex: Clothing

-41 -43

-21

-38

-48

4

-69

-3 -6

-70

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0

10


“When you see the clothes you really like, but then you see the price tag.” “I'm sick of paying full price for clothes! Need to get a new student card prompto!” “Just paid €45 for a pair of jeans, price of simple clothing is a joke these days.”


ZIndex: Energy

-76

-49

-68

-50

-19

-74

-30

-13

-61

-80

-70

-60

-50

-40

-30

-20

-10

0


“Irish electricity prices are 5th highest in Europe and twice the cost of what Americans pay” “The rising cost of electricity and 50% increase in the PSO Levy will cost real jobs the IDA and others need to speak up” “Byrne asks electricity consumers to email Energy Regulator to object to proposed price rise”


ZIndex: Fuel

-45

-36

-55

0

-72

-61

-76

-57 -62

-80

-70

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-50

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-30

-20

-10

0


"The price of fuel drives farmer decision making now. 10 years ago fuel was not a big issue“

“I'm sick of the price of fuel going up and no petrol stations in the city. The Government needs to fix this. How do they expect me to drive?”

“Under corrupt deal with Mossad agents, Egypt sold gas to Israel for one eight of world price”


ZIndex: Transport “What is the incentive to use public transport when it's probably 60% the price to drive, even factoring in insurance, VED & maintenance?”

“This taxi is gonna cost so much :( ugh hate late flights :I”

“Only 9% of Irish survey respondents very satisfied with price of public transport”

-40

-31

-64

-46

-7

-41 -44

-50 -54

-70

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0



ZIndex: Telecoms “Ireland's digital economy could be worth €22 billion by 2020” “Bonjour to using your phone abroad at no extra cost in 5 new Feel At Home destinations from July 1st including France” “The last two months my phone bill has been the price it's meant to be and I finally feel I'm starting to win at life” -33

-25 -23

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3

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-8

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ZIndex: Insurance

-35

-79

8 2

-57

-36

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-43 -40

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20


“Buying a gym membership? Most times, your health insurance company will completely reimburse the cost for you.”

“Hey look a group of men whose leg insurance cost more than my house running around with a ball pretending to get hurt, GOAL!!!”

“Have to renew my insurance tomorrow and the price between this year and last year has dropped €1700”


-17 -24

-13

18 25

-20 -19 -20

-68

-80

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-40

-20

0

20

40

Oct Dec Feb Apr June

ZIndex: Property

“Irish economy - House price inflation moves into double-digit territory” “Government doing absolutely nothing to curb rapid house price increases in Dublin. Another unchecked property bubble rapidly takes shape!” “Property price rises described as 'very clear evidence' of housing crisis”


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cloud90.ie/cloud90-blog/zeitgeist

Date post:	21-Nov-2014
Category:	Social Media
Upload:	amarach-research
View:	182 times
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ZIndex Report for June 2014

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