Optimising the Customer Journey andWinning with Data-Driven Direct Mobile Marketing
Losing Sucks!
“Unlock the Mysteries of
Your Customer Relationships”
Authors identified29 different types of relationships.
July/Aug 2014 issue @zinmo
bi
Customer Journey
@zinmobi
Build A Database
1(and if you already have one start using it properly)
5M Mobile Subscribers in Ireland(excl. mobile dongles and M2M)
We have 4M unique Irish mobile numbers on our database proving people want direct relationships with brands
EmbraceExperimentation 2
@zinmobi
@zinmobi
The real Paddy Power Marketing Story
Understand the Data
Test,Analyse,Refine.
ExecuteFast
3In the hyper information age the “Nerds” will be
the marketing superstars.
Hire Nerds
Hi Ed, thanks for your recent purchase. Quote this code 245-126 to get a free X next time you spend Y. Valid till 31.1.16. Unsub text STOP to 50187.
The power of Thank
You.
We have 6.2 million
customers, we should have 6.2 million
storefrontsJeff Bezos, Amazon CEO
“”
@zinmobi
Recap:1. Build A Database2. Embrace
Experimentation3. Hire Nerds (or
cute Kerry hoors!)
For a free 2 hour consultation to review your customer journey optimisation
text DIGITAL to 50015