Zinnov Proprietary Confidential 2
Global Engineering R&D Landscape
• PES Market Landscape
• Zinnov Zones for PES 2017
Zinnov Proprietary Confidential 3
USD
640-650Billion*
USD
830-850Billion*
USD
1,050-1,100Billion*
R&D Spend of Global Top 500 R&D Spenders
Manufacturing Engineering Spend
MRO Spend in Aerospace
Project Engineering Spend (EPC)
Telecom Network Service and Layout
Regulatory Services Spend
Includes Traditional R&D spend and Total Engineering Spend Organization wide
G500 R&D Spend
R&D Spend by Global Corporates (Includes
companies beyond top 500 R&D Spenders)
Total Corporate
R&D Spend
Total Corporate Engineering and
R&D Spend
Global Corporate Engineering and R&D spend in
excess of USD 1 Trillion* in 2017
Source: Zinnov G500
*All numbers are tightly ranged; Exact numbers will be released in the full version of the report
Total Corporate Engineering and R&D
Total Corporate
R&DG500 R&D
Total Corporate Engineering and R&D Spend is in excess of USD 1 Trillion in 2017
Zinnov Proprietary Confidential 4
USD
180-190Billion*
USD
285-295Billion*
United States
1,050-1,100
USD
480-490Billion*
USD
310-320Billion*
Europe
Highest R&D Spenders*
USD
280-290Billion*
Others
Billion*
* - Does not include Additional Engineering Spend
USD
165-175Billion*
Engineering Spend
G500 R&DSpend
Note: R&D Spend accrued to the HQ of each company. It hasn’t been attributed by the geography of spend. E.g.: Ericsson has engineering spend in the US, but numbers have been attributed to Europe.
USD
640-650Billion*
AMAZON USD 16.0 Bn
ALPHABET USD 13.9 Bn
INTEL USD 12.8 Bn
MICROSOFT USD 11.9 Bn
MERCK & Co. USD 10.1 Bn
VOLKSWAGEN USD 15.0 Bn
ROCHE USD 10 Bn
NOVARTIS USD 9.0 Bn
DAIMLER USD 8.3 Bn
ROBERT BOSCH USD 7.6 Bn
SAMSUNG USD 13.1 Bn
HUAWEI USD 11.3 Bn
TOYOTA USD 9.5 Bn
HONDA USD 6.3 Bn
NISSAN USD 4.5 Bn
USD
Source: Zinnov G500
*All numbers are tightly ranged; Exact numbers will be released in the full version of the report
United States headquartered enterprises constitute ~45% of Global R&D spend
Total Corporate Engineering and R&D
Total Corporate
R&DG500 R&D
Zinnov Proprietary Confidential 5
R&D spending continues to stay highly consolidated with top 100 R&D spenders accounting for two-third of the total R&D Spend
Source: Zinnov G500
0.2
1.2
2.2
3.2
4.2
5.2
6.2
7.2
8.2
9.2
10.2
11.2
12.2
13.2
1 101 201 301 401
Contribution of G500 R&D Spenders
2016 R&D Spend Ranking
68%
16%
8%
5%3%
R&D
Spe
nd in
Billi
on
648 Billion
• New Entrants in Top
100: 9 New entrants from Telecom, Software/Internet, Semicon verticals.
• Dominant
Industries:
Automotive,Software/Internet,Telecom
• Dominant
Industries:
Software/Internet,Semicon,Automotive
• Dominant
Industries:
Software/Internet,Industrial, Energy& Utility
• Dominant
Industries:
Industrial,Automotive,Semicon
• Dominant
Industries:
Industrial,Software/Internet,Energy & utility
Total Corporate Engineering and R&D
G500 R&DTotal Corporate
R&D
Zinnov Proprietary Confidential 6
Global Engineering R&D Landscape
• PES Market Landscape
• Zinnov Zones for PES 2017
Zinnov Proprietary Confidential 7
Specialization, R&D practice maturity (depth and maturity services), Innovation & IP, Eco-System Linkages, Customer input
Niche
Expansive
EstablishedEmerging
Sca
le &
Sca
lab
ility
, # o
f V
erti
cals
ser
vice
d, C
lien
t Sp
rea
d
Complete Participation by Service Provider
TCS
HCLAltran
Tech Mahindra
Cyient
HARMAN Connected ServicesInfosys
AricentMindtree
GlobalLogic
Tata Elxsi
Sasken
eInfochips
EPAM
Persistent SystemsCybage
Ness Digital Engineering
Genpact KPIT TechnologiesSonata Software
Infogain
Happiest Minds
Innominds
ITC Infotech
Wipro
Akka TechAssystem
Alten
Cognizant
L&T TS
QuEST Global
Capgemini
Luxoft
Aspire SystemsR Systems
Xoriant
Partial Participation by Service Providers
VVDN Technologies
Tata Technologies
GlobalEdge
Overall Ratings 2017
Zinnov Proprietary Confidential 8
Niche
Expansive
EstablishedEmerging
Complete Participation by Service ProviderAltran
TCS
Tech Mahindra
Cyient
Infosys
Genpact
KPIT Technologies
Tata Elxsi
HARMAN Connected Services
QuEST Global
Wipro Capgemini
AltenAkka
Assystem
L&T TS
HCL
Partial Participation by Service Providers
Specialization, R&D practice maturity (depth and maturity services), Innovation & IP, Eco-System Linkages, Customer input
Sca
le &
Sca
lab
ility
, # o
f V
erti
cals
ser
vice
d, C
lien
t Sp
rea
d
Tata Technologies
Mechanical Engineering Services Ratings 2017
Zinnov Proprietary Confidential 9
Niche
Expansive
EstablishedEmerging
Complete Participation by Service Provider
Wipro
HCL
TCS
Tech Mahindra
HARMAN Connected ServicesAricent
Altran
Tata Elxsi
Infosys
Mindtree
eInfochips
KPIT Technologies
Sasken
GlobalLogic
Innominds
Happiest MindsEPAM
R Systems
ITC Infotech
Cyient
L&T TS
Capgemini
QuEST Global
Cognizant
Pactera
Luxoft
Alten
Partial Participation by Service Providers
Specialization, R&D practice maturity (depth and maturity services), Innovation & IP, Eco-System Linkages, Customer input
Sca
le &
Sca
lab
ility
, # o
f V
erti
cals
ser
vice
d, C
lien
t Sp
rea
d
Tata Technologies
GlobalEdge
Embedded Systems Ratings 2017
VVDN Technologies
Zinnov Proprietary Confidential 10
High
Low
Nurture Zone Breakout Zone Execution Zone Leadership Zone
Scalability
Zinnov Zones – Leading Service ProvidersSc
ale
& S
cala
bili
ty, #
of
Sub
-Ver
tica
ls s
ervi
ced
, Clie
nt
Spre
ad
• On the way into big league, delivering R&D services effectively, tear down , purpose fit labs
• Generic Capability across Engg, Embedded and Software services and Niche capability in one area
• Innovation frameworks resulting in tangible benefit to customers
• Specific industry alliances, partnerships and membership in Global forums
• R&D and PES as a focus area
• Niche capability in one type of PES service (Engineering / Embedded / Software)
• Innovation, if at all, in process optimization
• Generic - MoUs with universities and alliances
• Capable of performing concept to Go-To-Market for the product –Significant investment in Lab infrastructure
• Niche capability across Engineering, Embedded and Software services
• Formal innovation culture, resulting in IP’s and strategic innovations
• Leadership role in alliances, leverage startups, Specific academic research, and co-creation with customers
• Capable of delivering complete product development as a true engineering partner, Customer Labs
• Niche capability spans across two service types and at least generic capability level in one service type
• Reusable IP’s built, and benefits quantified
• Alliances with Customers who are Industry Leaders
R&D Practice Maturity
Breadth
Innovation
Eco-system Connect
Altran
Tech Mahindra
HCL
TCSGenpact
Wipro
eInfochipsTata Elxsi
Infosys
QuEST Global
L&T TS
CapgeminiTata Technologies
Aerospace Ratings 2017
Zinnov Proprietary Confidential 11
High
Low
Nurture Zone Breakout Zone Execution Zone Leadership Zone
Scalability
Zinnov Zones – Leading Service Providers
Sasken
Happiest Minds
GlobalLogic
ITC Infotech
Ness Digital Engineering
Innominds
• On the way into big league, delivering R&D services effectively, tear down , purpose fit labs
• Generic Capability across Engg, Embedded and Software services and Niche capability in one area
• Innovation frameworks resulting in tangible benefit to customers
• Specific industry alliances, partnerships and membership in Global forums
• R&D and PES as a focus area
• Niche capability in one type of PES service (Engineering / Embedded / Software)
• Innovation, if at all, in process optimization
• Generic - MoUs with universities and alliances
• Capable of performing concept to Go-To-Market for the product –Significant investment in Lab infrastructure
• Niche capability across Engineering, Embedded and Software services
• Formal innovation culture, resulting in IP’s and strategic innovations
• Leadership role in alliances, leverage startups, Specific academic research, and co-creation with customers
• Capable of delivering complete product development as a true engineering partner, Customer Labs
• Niche capability spans across two service types and at least generic capability level in one service type
• Reusable IP’s built, and benefits quantified
• Alliances with Customers who are Industry Leaders
R&D Practice Maturity
Breadth
Innovation
Eco-system Connect
TCS
Altran
HARMAN Connected Services
HCL
Tech Mahindra
Tata Elxsi
Aricent
KPIT Technologies
Mindtree
Infosys
L&T TS
QuEST Global
Capgemini
Wipro
VVDN Technologies
Hinduja Tech
SoftDEL
eInfochips
Sca
le &
Sca
lab
ility
, # o
f Su
b-V
erti
cals
ser
vice
d, C
lien
t Sp
rea
d
EPAM
Tata Technologies
GlobalEdge
Automotive Ratings 2017
Itransition
Zinnov Proprietary Confidential 12
High
Low
Nurture Zone Breakout Zone Execution Zone Leadership Zone
Scalability
Zinnov Zones – Leading Service Providers
ITC Infotech Innominds
• On the way into big league, delivering R&D services effectively, tear down , purpose fit labs
• Generic Capability across Engg, Embedded and Software services and Niche capability in one area
• Innovation frameworks resulting in tangible benefit to customers
• Specific industry alliances, partnerships and membership in Global forums
• R&D and PES as a focus area
• Niche capability in one type of PES service (Engineering / Embedded / Software)
• Innovation, if at all, in process optimization
• Generic - MoUs with universities and alliances
• Capable of performing concept to Go-To-Market for the product –Significant investment in Lab infrastructure
• Niche capability across Engineering, Embedded and Software services
• Formal innovation culture, resulting in IP’s and strategic innovations
• Leadership role in alliances, leverage startups, Specific academic research, and co-creation with customers
• Capable of delivering complete product development as a true engineering partner, Customer Labs
• Niche capability spans across two service types and at least generic capability level in one service type
• Reusable IP’s built, and benefits quantified
• Alliances with Customers who are Industry Leaders
R&D Practice Maturity
Breadth
Innovation
Eco-system Connect
TCSHCL
HARMAN Connected Services
EPAM
Happiest Minds
Infosys
CapgeminiWipro
Sca
le &
Sca
lab
ility
, # o
f Su
b-V
erti
cals
ser
vice
d, C
lien
t Sp
rea
d
Computer Peripherals and Storage Ratings 2017
Zinnov Proprietary Confidential 13
High
Low
Nurture Zone Breakout Zone Execution Zone Leadership Zone
Scalability
Zinnov Zones – Leading Service Providers
• On the way into big league, delivering R&D services effectively, tear down , purpose fit labs
• Generic Capability across Engg, Embedded and Software services and Niche capability in one area
• Innovation frameworks resulting in tangible benefit to customers
• Specific industry alliances, partnerships and membership in Global forums
• R&D and PES as a focus area
• Niche capability in one type of PES service (Engineering / Embedded / Software)
• Innovation, if at all, in process optimization
• Generic - MoUs with universities and alliances
• Capable of performing concept to Go-To-Market for the product –Significant investment in Lab infrastructure
• Niche capability across Engineering, Embedded and Software services
• Formal innovation culture, resulting in IP’s and strategic innovations
• Leadership role in alliances, leverage startups, Specific academic research, and co-creation with customers
• Capable of delivering complete product development as a true engineering partner, Customer Labs
• Niche capability spans across two service types and at least generic capability level in one service type
• Reusable IP’s built, and benefits quantified
• Alliances with Customers who are Industry Leaders
R&D Practice Maturity
Breadth
Innovation
Eco-system Connect
TCS
Cyient
EPAM Tech Mahindra
HCL
Innominds
Infosys
L&T TS
WiproCapgemini
Sca
le &
Sca
lab
ility
, # o
f Su
b-V
erti
cals
ser
vice
d, C
lien
t Sp
rea
d
Tata Technologies
Construction & Heavy Machinery Ratings 2017
Zinnov Proprietary Confidential 14
High
Low
Nurture Zone Breakout Zone Execution Zone Leadership Zone
Scalability
Zinnov Zones – Leading Service Providers
• On the way into big league, delivering R&D services effectively, tear down , purpose fit labs
• Generic Capability across Engg, Embedded and Software services and Niche capability in one area
• Innovation frameworks resulting in tangible benefit to customers
• Specific industry alliances, partnerships and membership in Global forums
• R&D and PES as a focus area
• Niche capability in one type of PES service (Engineering / Embedded / Software)
• Innovation, if at all, in process optimization
• Generic - MoUs with universities and alliances
• Capable of performing concept to Go-To-Market for the product –Significant investment in Lab infrastructure
• Niche capability across Engineering, Embedded and Software services
• Formal innovation culture, resulting in IP’s and strategic innovations
• Leadership role in alliances, leverage startups, Specific academic research, and co-creation with customers
• Capable of delivering complete product development as a true engineering partner, Customer Labs
• Niche capability spans across two service types and at least generic capability level in one service type
• Reusable IP’s built, and benefits quantified
• Alliances with Customers who are Industry Leaders
R&D Practice Maturity
Breadth
Innovation
Eco-system Connect
Wipro
HCL
TCS
Tata Elxsi
HARMAN Connected Services
Tech Mahindra
Mindtree
L&T TS
Sasken
Aricent
Happiest Minds
GlobalLogic
R Systems
Ness Digital Engineering
Innominds
Cognizant
Infosys
EPAM
SoftDEL VVDN Technologies
Sca
le &
Sca
lab
ility
, # o
f Su
b-V
erti
cals
ser
vice
d, C
lien
t Sp
rea
d
Consumer Electronics Ratings 2017
eInfochips
Zinnov Proprietary Confidential 15
High
Low
Nurture Zone Breakout Zone Execution Zone Leadership Zone
Scalability
Zinnov Zones – Leading Service Providers
TCS
Tech Mahindra
Altran
CyientGenpact
EPAM
ITC Infotech
Happiest Minds
Infosys
HARMAN Connected Services
• On the way into big league, delivering R&D services effectively, tear down , purpose fit labs
• Generic Capability across Engg, Embedded and Software services and Niche capability in one area
• Innovation frameworks resulting in tangible benefit to customers
• Specific industry alliances, partnerships and membership in Global forums
• R&D and PES as a focus area
• Niche capability in one type of PES service (Engineering / Embedded / Software)
• Innovation, if at all, in process optimization
• Generic - MoUs with universities and alliances
• Capable of performing concept to Go-To-Market for the product –Significant investment in Lab infrastructure
• Niche capability across Engineering, Embedded and Software services
• Formal innovation culture, resulting in IP’s and strategic innovations
• Leadership role in alliances, leverage startups, Specific academic research, and co-creation with customers
• Capable of delivering complete product development as a true engineering partner, Customer Labs
• Niche capability spans across two service types and at least generic capability level in one service type
• Reusable IP’s built, and benefits quantified
• Alliances with Customers who are Industry Leaders
R&D Practice Maturity
Breadth
Innovation
Eco-system Connect
Innominds
L&T TS
QuEST Global
Wipro
Capgemini
SoftDELSca
le &
Sca
lab
ility
, # o
f Su
b-V
erti
cals
ser
vice
d, C
lien
t Sp
rea
d
Energy & Utility Ratings 2017
Zinnov Proprietary Confidential 16
High
Low
Nurture Zone Breakout Zone Execution Zone Leadership Zone
Scalability
Zinnov Zones – Leading Service Providers
• On the way into big league, delivering R&D services effectively, tear down , purpose fit labs
• Generic Capability across Engg, Embedded and Software services and Niche capability in one area
• Innovation frameworks resulting in tangible benefit to customers
• Specific industry alliances, partnerships and membership in Global forums
• R&D and PES as a focus area
• Niche capability in one type of PES service (Engineering / Embedded / Software)
• Innovation, if at all, in process optimization
• Generic - MoUs with universities and alliances
• Capable of performing concept to Go-To-Market for the product –Significant investment in Lab infrastructure
• Niche capability across Engineering, Embedded and Software services
• Formal innovation culture, resulting in IP’s and strategic innovations
• Leadership role in alliances, leverage startups, Specific academic research, and co-creation with customers
• Capable of delivering complete product development as a true engineering partner, Customer Labs
• Niche capability spans across two service types and at least generic capability level in one service type
• Reusable IP’s built, and benefits quantified
• Alliances with Customers who are Industry Leaders
R&D Practice Maturity
Breadth
Innovation
Eco-system Connect
Altran
TCS
HCL
Tech Mahindra
Aricent
Innominds
ITC InfotechSasken
Ness Digital Engineering
Happiest Minds
EPAM
eInfochips
InfosysHARMAN Connected Services
L&T TS
QuEST Global
Wipro
Capgemini
Cognizant
SoftDELSca
le &
Sca
lab
ility
, # o
f Su
b-V
erti
cals
ser
vice
d, C
lien
t Sp
rea
d
Industrial Automation Ratings 2017
Zinnov Proprietary Confidential 17
High
Low
Nurture Zone Breakout Zone Execution Zone Leadership Zone
Scalability
Zinnov Zones – Leading Service Providers
EPAM
Tata Elxsi Tech Mahindra
HARMAN Connected Services
GlobalLogic
CyienteInfochips
GenpactInnomindsITC Infotech
• On the way into big league, delivering R&D services effectively, tear down , purpose fit labs
• Generic Capability across Engg, Embedded and Software services and Niche capability in one area
• Innovation frameworks resulting in tangible benefit to customers
• Specific industry alliances, partnerships and membership in Global forums
• R&D and PES as a focus area
• Niche capability in one type of PES service (Engineering / Embedded / Software)
• Innovation, if at all, in process optimization
• Generic - MoUs with universities and alliances
• Capable of performing concept to Go-To-Market for the product –Significant investment in Lab infrastructure
• Niche capability across Engineering, Embedded and Software services
• Formal innovation culture, resulting in IP’s and strategic innovations
• Leadership role in alliances, leverage startups, Specific academic research, and co-creation with customers
• Capable of delivering complete product development as a true engineering partner, Customer Labs
• Niche capability spans across two service types and at least generic capability level in one service type
• Reusable IP’s built, and benefits quantified
• Alliances with Customers who are Industry Leaders
R&D Practice Maturity
Breadth
Innovation
Eco-system Connect
HCL
TCS
Altran
InfosysL&T TS
QuEST Global
Capgemini
Wipro
Sca
le &
Sca
lab
ility
, # o
f Su
b-V
erti
cals
ser
vice
d, C
lien
t Sp
rea
d
Medical Devices Ratings 2017
Zinnov Proprietary Confidential 18
High
Low
Zinnov Zones – Leading Service Providers
HARMAN Connected
Services
HCLPersistent Systems
EPAM
GlobalLogic
Mindtree
Cybage
Sonata
Sasken
Aspire
Xoriant
Infogain
Aricent
InnomindsITC Infotech
Tech Mahindra
Altran
Happiest Minds
Ness Digital Engineering
Infosys
Scalability
• Capable of performing concept to Go-To-Market for the product
• Formal innovation culture, resulting in IP’s and strategic innovations
• Worlds Largest ISVs
• Capable of delivering complete product development as a true engineering partner
• Reusable components IP’s built, and benefits quantified
• Large ISVs and Niche ISVs
• On the way into big league
• Innovation frameworks resulting in tangible benefit to customers
• Niche ISVs
• R&D and PES as a focus area
• Innovation, if at all, in process optimization
• Generic ISVs, Startups
R&D Practice Maturity
Innovation
Customer Type
Nurture Zone Breakout Zone Execution Zone Leadership Zone
Accenture
Cognizant
Capgemini
Wipro
E-zest
Sca
le &
Sca
lab
ility
, # o
f Su
b-V
erti
cals
ser
vice
d, C
lien
t Sp
rea
d
Enterprise Software Ratings 2017
TCS
Zinnov Proprietary Confidential 19
High
Low
Nurture Zone Breakout Zone Execution Zone Leadership Zone
Scalability
Zinnov Zones – Leading Service Providers
HARMAN Connected
Services
HCL
Persistent Systems
EPAMGlobalLogic
Mindtree Ness Digital Engineering
Cybage
Sonata
Sasken
Aspire
eInfochips
Happiest Minds InfogainAricent
Innominds
ITC Infotech
Infosys
• Capable of performing concept to Go-To-Market for the product
• Formal innovation culture, resulting in IP’s and strategic innovations
• Large Internet and Consumer ISVs
• Capable of delivering complete product development as a true engineering partner
• Reusable components IP’s built, and benefits quantified
• Large Internet and Consumer ISVs
• On the way into big league
• Innovation frameworks resulting in tangible benefit to customers
• Niche ISVs
• R&D and PES as a focus area
• Innovation, if at all, in process optimization
• Generic ISVs, Startups
R&D Practice Maturity
Innovation
Customer Type
Wipro
Cognizant
Itransition
Sca
le &
Sca
lab
ility
, # o
f Su
b-V
erti
cals
ser
vice
d, C
lien
t Sp
rea
d
TO THE NEW
Consumer Software Ratings 2017
Zinnov Proprietary Confidential 20
High
Low
Nurture Zone Breakout Zone Execution Zone Leadership Zone
Scalability
Zinnov Zones – Leading Service Providers
• Capable of performing concept to Go-To-Market for the product –Significant investment in Lab infrastructure
• Formal innovation culture, resulting in IP’s and strategic innovations
• Leadership role in alliances, leverage startups, Specific academic research, and co-creation with customers
• Capable of delivering complete product development as a true engineering partner, Customer Labs
• Reusable IP’s built, and benefits quantified
• Alliances with Customers who are Industry Leaders
• On the way into big league, delivering R&D services effectively, tear down , purpose fit labs
• Innovation frameworks resulting in tangible benefit to customers
• Specific industry alliances, partnerships and membership in Global forums
• R&D and PES as a focus area
• Innovation, if at all, in process optimization
• Generic - MoUs with universities and alliances
R&D Practice Maturity
Innovation
Eco-system Connect
TCS
HARMAN Connected Services
Altran
AricentHCL
eInfochips
Sasken
Mindtree
Tata Elxsi
GlobalLogic Cyient
Innominds
ITC Infotech
Happiest Minds
Infosys
L&T TS
Wipro
VVDN Technologies
Sca
le &
Sca
lab
ility
, # o
f Su
b-V
erti
cals
ser
vice
d, C
lien
t Sp
rea
d
GlobalEdge
Semiconductor Ratings 2017
Zinnov Proprietary Confidential 21
High
Low
Nurture Zone Breakout Zone Execution Zone Leadership Zone
Scalability
Zinnov Zones – Leading Service Providers
Aricent
Tech MahindraTCS
Altran
HCL
Mindtree
HARMAN Connected Services
Sasken
Tata Elxsi
R Systems
EPAM
Innominds
Happiest Minds
Infosys
• On the way into big league, delivering R&D services effectively, tear down , purpose fit labs
• Generic Capability across Engg, Embedded and Software services and Niche capability in one area
• Innovation frameworks resulting in tangible benefit to customers
• Specific industry alliances, partnerships and membership in Global forums
• R&D and PES as a focus area
• Niche capability in one type of PES service (Engineering / Embedded / Software)
• Innovation, if at all, in process optimization
• Generic - MoUs with universities and alliances
• Capable of performing concept to Go-To-Market for the product –Significant investment in Lab infrastructure
• Niche capability across Engineering, Embedded and Software services
• Formal innovation culture, resulting in IP’s and strategic innovations
• Leadership role in alliances, leverage startups, Specific academic research, and co-creation with customers
• Capable of delivering complete product development as a true engineering partner, Customer Labs
• Niche capability spans across two service types and at least generic capability level in one service type
• Reusable IP’s built, and benefits quantified
• Alliances with Customers who are Industry Leaders
R&D Practice Maturity
Breadth
Innovation
Eco-system Connect
GlobalLogicL&T TS
Cognizant
Wipro
Sca
le &
Sca
lab
ility
, # o
f Su
b-V
erti
cals
ser
vice
d, C
lien
t Sp
rea
d
GlobalEdge
Telecommunication Ratings 2017
Zinnov Proprietary Confidential 22
High
Low
Nurture Zone Breakout Zone Execution Zone Leadership Zone
Scalability
Zinnov Zones – Leading Service Providers
• On the way into big league, delivering R&D services effectively, tear down , purpose fit labs
• Generic Capability across Engg, Embedded and Software services and Niche capability in one area
• Innovation frameworks resulting in tangible benefit to customers
• Specific industry alliances, partnerships and membership in Global forums
• R&D and PES as a focus area
• Niche capability in one type of PES service (Engineering / Embedded / Software)
• Innovation, if at all, in process optimization
• Generic - MoUs with universities and alliances
• Capable of performing concept to Go-To-Market for the product –Significant investment in Lab infrastructure
• Niche capability across Engineering, Embedded and Software services
• Formal innovation culture, resulting in IP’s and strategic innovations
• Leadership role in alliances, leverage startups, Specific academic research, and co-creation with customers
• Capable of delivering complete product development as a true engineering partner, Customer Labs
• Niche capability spans across two service types and at least generic capability level in one service type
• Reusable IP’s built, and benefits quantified
• Alliances with Customers who are Industry Leaders
R&D Practice Maturity
Breadth
Innovation
Eco-system Connect
TCS
Tata Elxsi
Tech Mahindra
Altran
Innominds
Ness Digital Engineering
Cyient
Infosys
L&T TSQuEST Global
Wipro
HCL
Sca
le &
Sca
lab
ility
, # o
f Su
b-V
erti
cals
ser
vice
d, C
lien
t Sp
rea
d
Transport Ratings 2017