Influencing Customer Behavior

Exhibit 1: Zipcar Locations and Numbers of cars in 2004

StateCity/

NeighbourhoodNumber of Cars

Massachusetts Alston/Brigton 10

  Boston-Back Bay 22

 Boston-Beacon Hill/West End 13

 Boston-Fenway/

Longwood 13

 Boston-Financial District/Seaport 13

  Boston- North End 13  Boston-South End 19  Brookline 21  Cambridge Central 30

 Cambridge-East

&Kendall 10

 Cambridge West &

north 12  Charlestown 1  Dorchester 1  Jamaica Plain 11  Medford 2  Somerville 15  South Boston 6  Wellesley College 2

State

City/Neighbourh

oodNumber of Cars

New York

Brooklyn- Cobble Hill 1

 Brooklyn-downtown 1

 Brooklyn Dumbo 1

  Brooklyn height 2

 Brooklyn-park

Slope 6

 Brooklyn

Prospect height 2

  Long Island city 1

 Manhattan-

lower 25

 Manhattan-

midtown 33

 Manhattan-Upper East 14

 Manhattan-upper west 18

Contd.......

StateCity/

NeighbourhoodNumber of

CarsNew

Jersey Hoboken 4

  Metro North 3

  Princeton 2

State City/NeighbourhoodNumber of

CarsWashington

, DC Adams Morgan 19

 American

University/Tenley 4

  Capitol hill 10

 Catedral Height/Glover

Park 4

 Catholic

University/Brookland 1

  Cleveland park 5

 Cloumbia Height/Mount

Pleasant 12

  Downtown 7

  Dupont circle 18

  Farragut Square 2

  GWU/Foggy Bottom 8

  Georgetown 4

  Howard University/Shaw 9

  Logan/Tomas circle 10

  U Street 3

  Van Ness 6

  Woodley Park 4

State City/NeighbourhoodNumber of

CarsNorth

Carolina UNC Chapel Hill 4

     

Maryland Silver spring 3

  Takoma park 3

  Greenbelt 2

     

Verginia Alexandria 1

  Arlington North 11

  Arlington south 2

Exhibit 2: How Car Rental Compares to Zipcar

Exhibit 2: How Car Ownership Compares to Zipcar

Exhibit 4 Zipcar Boston Plans• Occasional Driving plan

• Extra 50

• Extra 75

Car name Daily Price Hourly Price

Civic Cullen $65.00 $8.50

MINI Mojito $70.00 $9.50

Escape Edith $75.00 $10.50

BMW 325 Bethany $90.00 $12.50

Exhibit 3: A selection of Boston Back Bay Zipcars

Exhibit 5: Zipcar Pricing by RegionDaily Price Range Hourly Price Range

Massachusetts $60-$90 $8.50-$12.50

North Carolina $55 $5.00

Washington, DC $59-$89 $8.50-$12.50

Maryland $59 $8.50

Virginia $59-$69 $8.50-$10.50

M-F Daily Price Range

M-F Hourly Price Range

S-S daily Price Range

S-S Hourly Price Range

$65.00-$100.00

$8.50-$12.00 $65.00-$130.00

$8.50-$16.00

New York / New Jersey Pricing

Presented By: Shivam Singh Shishir Sourabh