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ZIPP SPEED WEAPONRY

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1 ALL INTELLECTUAL PROPERTY RESERVED GRAPHIC STANDARDS ZIPP SPEED WEAPONRY | VERSION: 05/2013 ZIPP ® SPEED WEAPONRY ® GRAPHIC STANDARDS | 05/2013 Please note: Fonts, logos, and graphic styles are subject to change without notice. Always request the latest graphic standards before developing collateral that utilizes the guidelines displayed in this document.
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1

ALL INTELLECTUAL PROPERTY RESERVED

GRAPHIC STANDARDS

ZIPP SPEED WEAPONRY | VERSION: 05/2013

ZIPP® SPEED WEAPONRY®

GRAPHIC STANDARDS | 05/2013Please note: Fonts, logos, and graphic styles are subject to change without

notice. Always request the latest graphic standards before developing

collateral that utilizes the guidelines displayed in this document.

2

ALL INTELLECTUAL PROPERTY RESERVED

GRAPHIC STANDARDS

ZIPP SPEED WEAPONRY | VERSION: 05/2013

ZIPP LOGO

The Zipp logo should appear in either

black or white, with no outline stroke.

The black logo should be used on light

backgrounds and photographs, and

white logo on dark backgrounds and

photographs.

3

ALL INTELLECTUAL PROPERTY RESERVED

GRAPHIC STANDARDS

ZIPP SPEED WEAPONRY | VERSION: 05/2013

Minimum size for print

Black No Fill

ZIPP LOGO USAGE

The Zipp Logo should be used across all

media types, print and digital. Letters

that compose the the Zipp logo should

all be 1 color (white or black), with no fill

in the negative spaces within letters. The

minimum size the Zipp logo should appear

in print is 1.75 inches wide by .18 inches

high.

1.75 in wide

0.18 in tall

No Fill

4

ALL INTELLECTUAL PROPERTY RESERVED

GRAPHIC STANDARDS

ZIPP SPEED WEAPONRY | VERSION: 05/2013

Minimum size for print0.365 in tall

0.875 in wide

Gray

Black

White

OVAL Z LOGO USAGE

The Oval Z logo is used as an alternate logo in

situations where the Zipp Logo is already visible

in the space the Oval Z is sharing, when a mark

is needed for a space smaller than the minimum

Zipp Logo dimensions, or in situations where

there is copy that prominently conveys brand

messaging. On white/light backgrounds, the

oval is black and the Z letterform is white. On

black/dark backgrounds, the oval is white and Z

letterform is black. The crescent on the left side

of the oval always appears in gray (PMS 429).

The Oval Z logo should always contain the TM;

the TM should not be altered in size or location in

relation to the logo. One color usage of the Oval

Z logo is allowed in apparel applications (see

Logo Usage: Kit guidelines on page 14).

Logo for white/light backgrounds

Logo for black/dark backgrounds

5

ALL INTELLECTUAL PROPERTY RESERVED

GRAPHIC STANDARDS

ZIPP SPEED WEAPONRY | VERSION: 05/2013

Zipp® Red

PMS 186

C: 5.04M: 97.79Y: 86.03K: 0.36

R: 204G: 9B: 47

#cc0033

Gray / Metallic Gray

PMS 429 / 877 Metallic

C: 0M: 0Y: 0K: 38

R: 171G: 173B: 176

# 999999

Black

-

C: 0*M: 0*Y: 0*K: 100*

R: 0G: 0B: 0

#000000

*For best results, always

confirm black ink build with

your press representative

COLOR PALETTE

There are two primary Zipp colors:

Black and Gray/Silver. The Gray color is

used in the Oval Z, and when possible

should be metallic. The spot color for

Metallic Gray (PMS 877 Metallic) or the

regular Gray (PMS 429) should always

be used in the product application.

There is one secondary color: Zipp Red.

When at all possible, use a spot color

(PMS 186) when printing the Zipp Red

color, especially when printing Zipp Red

on a black background.

Name:

Spot Color:

4 color Print:

3 color Web:

Hex:

Primary Colors: Secondary Color:

6

ALL INTELLECTUAL PROPERTY RESERVED

GRAPHIC STANDARDS

ZIPP SPEED WEAPONRY | VERSION: 05/2013

Gotham BookABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789?.,/@&|()-_

Gotham BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789?.,/@&|()-_

Arial Regular ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789?.,/@&|()-_

Arial BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789?.,/@&|()-_

TYPOGRAPHY

Gotham Book is used for all print body

copy. Gotham Bold is to be used on all

print headlines and subheads.

Arial is the primary web font. Arial Regular

is used for all body copy and Arial Bold

used in headlines and subheads.

7

ALL INTELLECTUAL PROPERTY RESERVED

GRAPHIC STANDARDS

ZIPP SPEED WEAPONRY | VERSION: 05/2013

22

1080

Shallower wheels like the 202 and 303 have proven

that optimizing the shape of the rim can yield greater

aerodynamic gains than simply increasing its depth. But

what happens when you combine a sophisticated rim

shape with an ultra-deep 108mm profile? You get the

phenomenal aero performance of the Zipp® 1080. | When

aerodynamics matter above all else, athletes like 70.3 star

Terenzo Bozzone and world time trial champion Fabian

Cancellara pair the 1080 front wheel with a Sub-9 or

Super-9 disc. But if you need the versatility of a spoked

wheel in back, the rear 1080 is actually more aero than

many discs. And, thanks to its toroidal profile and ABLC™

dimples, the 1080 is so stable in crosswinds that smaller

riders like Linsey Corbin and Carlos Sastre can ride it with

confidence. At 793g for the front tubular and 906g for

the rear, the 1080 is light and quick enough that even hilly

and technical courses will succumb to its all-out

aero assault.

unAdulTERATEd AERodynAmIcS

Specs Tubular Clincher

Aero Width 27.5mm 24.2mm

Rim Depth 108mm 108mm

Weight 1699g 2337g

Aerodynamics - time and watt savings over 40K for 1080 Wheelset: 90 seconds / 30 watts.

Available in Tubular, Clincher, ZEDTECH®.

24

900

For time trialists, triathletes, and track racers, the

venerable 900 disc still has a lot to offer. At 936g, the

tubular version remains the lightest disc in our lineup.

Its aero performance and stiff, responsive ride quality

have helped Zipp® athletes win dozens of world and

Ironman® championships, Olympic medals, and Grand

Tour stages. | The 900 Clincher provides more than

convenient tire changes and the stopping performance

of aluminum braking surfaces. With an aerodynamic

toroidal bulge similar to the Sub-9, the 900 Clincher is

both comfortable and extremely fast. In 2009, Jordan

Rapp rode the 900 Clincher to the fastest-ever bike

split at Ironman® Arizona, and then was still fresh

enough to increase his lead during the run and set an

overall course record.

STIll In ThE gAmE

25.5

27.5

25.5

28.5

19.0

25.0 21.0

SUPER-9 SUB-9 900 Clincher 900 Tubular

Specs Tubular Clincher

Aero Width 21mm 25mm

Weight 936g 1219g

Aerodynamics - time and watt savings over 40K for 808 front and 900 rear: 97 seconds / 32 watts.

Available in Tubular, Clincher, Track, PowerTap®, 650c, Wheelchair, Handcycle, ZEDTECH®.

PRINT TYPE USAGE

Gotham Bold is used in all caps in Zipp

Red for Headlines on white and on black

backgrounds in print applications.

Gotham Book is used in white for body

copy on black backgrounds, and in black

on white backgrounds. Body copy should

not be used in Zipp Red at any point.

Paragraphs in print executions are divided

by Zipp Red “|”. These should not fall at the

end or beginning of lines. Footer type size

in Zipp Red should follow white or black

type, and at 30-60% of the body copy.

Please note: Fonts and type styles may

change without notice. Always request the

latest graphic standards before developing

collateral that utilizes the guidelines

displayed in this document.

8

ALL INTELLECTUAL PROPERTY RESERVED

GRAPHIC STANDARDS

ZIPP SPEED WEAPONRY | VERSION: 05/2013

8

ASk BETTER quESTIonS, gET BETTER AnSWERS.

The technology in Zipp® wheels wouldn’t be possible

without the technology in the Zipp test lab. While the

racers are putting their equipment to the test, our

engineers are constantly devising new ways to evaluate

the strengths and weaknesses of our products as well as

our competitors’.

Superior strength | Zipp wheels and components endure

a lot of abuse. But when they eventually fail, it happens

too quickly for the human eye to process. Fortunately, a

high-speed video camera shooting 20,000 frames per

second can capture every crucial detail. We pioneered

the use of impact video analysis with the 303 wheelset

that dominated the cobbled Classics. Now, this technique

is making every Zipp product tougher than ever.

Superior braking | The research that helped Zipp Carbon

Clinchers reach a new level of braking performance

required a testing device unlike any other. It can simulate

long, technical descents in wet, dry, hot, and cold

weather conditions, and even measures the vibrations

that a rider would feel through the shift levers and frame.

Superior durability | By varying rider weight, wheel angle, and the bumps

themselves, our drum testing machine produces accurate, usable data reflecting

a range of riders and conditions. Like all the custom devices in our test lab, it was

designed and fabricated in-house to improve the real-world performance and

longevity of Zipp products.

TESTIng

Using more dirt, sand, soot, water, and oil than you’ll ever encounter on the road, we’re developing and testing new ways to protect the bearings and cassette body internals of Zipp hubs without adding friction.

4

Zipp® Carbon Clinchers have been described as the most heavily

anticipated wheels of all time. During the two-year development

process, we designed new clincher-specific approaches to

prototyping, testing, materials, and manufacturing. The end

result is worth the wait.

Optimized aerodynamics | Wind tunnel development has always

been a cornerstone of how Zipp creates the world’s fastest wheels.

For our Carbon Clinchers, we had to create a new prototyping

technology with plastic skins applied to a structural clincher rim

skeleton. It’s the only one of its kind, and it enabled us to refine rim

shapes that perfectly match the real airflow patterns created by fully

inflated clincher tires.

Optimized materials | Heavy, continuous braking on carbon

surfaces can cause spikes in rim temperature and tire pressure

that impact performance and handling – especially with clincher

tires. To counteract this effect, chemical engineers from our US-

based composites supplier traveled to Zipp to develop an exclusive

heat-resistant resin. This technology improves heat dissipation so

substantially that ours are the only carbon clinchers to pass stringent

European safety testing without limitations on rider weight or brake

pad options.

Optimized ride quality | With the Firecrest™ rim shape, the 404

and 808 Carbon Clinchers are the first carbon clinchers to offer the

superior aerodynamics, handling, comfort, and road feel of a wide-

rim body. Our proprietary heat-resistant materials, Tangente High

Performance Cork Brake Pads, and angled braking surfaces provide

smooth, pulsation-free stopping power under all conditions.

A nEW chApTER In SpEEd

Accurate thermal imaging enabled us to improve the materials and structure of Zipp Carbon Clinchers for optimal braking performance.

Inflating with water instead of air saves rims and eardrums when testing for maximum tire pressure. With the new Firecrest rim shape, Zipp Carbon Clinchers achieve tubular-like aerodynamic performance with the convenience of clinchers.

PRINT TYPE USAGE

In print applications where a paragraph

header is needed, it should be in Zipp

Red, on the first line of the paragraph,

separated by a Zipp Red paragraph

break “|”.

Please note: Fonts and type styles may

change without notice. Always request the

latest graphic standards before developing

collateral that utilizes the guidelines

displayed in this document.

9

ALL INTELLECTUAL PROPERTY RESERVED

GRAPHIC STANDARDS

ZIPP SPEED WEAPONRY | VERSION: 05/2013

WEB TYPOGRAPHY

Web headline type should be made into a graphic

to use a Zipp Red, Gotham Bold, all caps headline.

The body type is Arial Regular. Subheads or call-

to-actions like “LEARN MORE” should be graphics

in order to used the Gotham Bold type.

Body type color when on white or light gray

backgrounds is #444444. Subheads on light or

white backgrounds are black #000000, unless

the subhead is integrated into the paragraph, in

which case use a Bold typeface in #444444 color.

10

ALL INTELLECTUAL PROPERTY RESERVED

GRAPHIC STANDARDS

ZIPP SPEED WEAPONRY | VERSION: 05/2013

LOGO APPLICATION: WHEELSThe Zipp Logo is used in all wheel applications.

Colors used can differ, but the standard

configuration is white letterforms with a black

stroke outline. The Logo is given a custom arc for

each wheel, in order to fill the sidewall space.

Arched logo for 808 wheel decal (specs differ for each product)

White Black

11

ALL INTELLECTUAL PROPERTY RESERVED

GRAPHIC STANDARDS

ZIPP SPEED WEAPONRY | VERSION: 05/2013

Minimum size (primary)

SERVICE COURSE® LOGO USAGE

The Service Course primary logo appears on

collateral featuring the Service Course category

of products. The logo color is Zipp Red (PMS

186). The secondary logo can be used in product

applications where the subhead (BARS | STEMS

| SEATPOSTS) shouldn’t appear, and in print

applications where the subhead would be too

small to be legible (see minimum size specs).

0.326 in tall

0.916 in wide

Product Logo Example:Service Course Stem

1.800.472.3972 | zipp.com

With every product release, Zipp’s reputation is on the line. This cyclocross season, the new Service Course

and Service Course SL collections of aluminum bars, stems, and seatposts measured up to our highest

standards. | Over months of grueling racing and training, Tim Johnson and the dominant Cannondale prepared by

Cyclocrossworld.com team redefined performance on the U.S. circuit. And Zipp Service Course SL components

and 303 Cyclocross wheelsets were with them over every barrier and across every finish line. | Using advanced

materials and the strictest precision controls, Service Course brings classic designs to new levels of comfort,

reliability, performance, and fit – for every ride and every rider.

The sTarT of a new TradiTion

Photo: Wil M

atthews

Primary logo on light background:

Primary logo on dark background: Print ad example

Secondary logo on light background:

Minimum size (secondary)

0.217 in tall

0.75 in wide

12

ALL INTELLECTUAL PROPERTY RESERVED

GRAPHIC STANDARDS

ZIPP SPEED WEAPONRY | VERSION: 05/2013

PRODUCT LOGO USAGE

FIRECREST® LOGO USAGE

The Firecrest Logo is used in Zipp Red and no

smaller than 0.625 in tall in print. By approval,

the Firecrest logo can be used in black (on light

backgrounds) and white (on dark backgrounds),

and gray in certain appplications. The Firecrest

Logo height should be between 180%-210% of the

Zipp logo height used in the same media space.

Note: The Firecrest Logo is ONLY to be used

when showing/talking about the 202, 303, 404,

and 808 wheels utilizing the Firecrest rim shape.

Minimum size 0.625 in tall

0.5 in wide

AD EXAMPLE

HIT THE GROUND RUNNING.

Photo: Eric Wynn

We launched the new 808 Firecrest at Kona, and Chris McCormack took full advantage. Out on the

Queen K, his 808s with Zipp Tangente tubulars were the fastest, most efficient, best handling wheels

on the road. And in the marathon’s final mile, he had enough left in the tank to win one of the most

dramatic duels in triathlon history. | Not only is Firecrest more aerodynamic than any other rim design,

its distinctive wide profile also improves handling in crosswinds, wheel strength, and overall ride

quality. It only took one shot for Macca to prove that it’s simply a better wheel in every way. | But that

victory wasn’t the only one for Zipp this year. Mirinda Carfrae won on ZEDTECH 4s and Karin Thuerig

set a bike course record with a 303/404 setup. Zipp once again dominated the Kona Bike Count with

nearly 60% of all aero wheels. Clearly, superior technology makes a difference for every athlete.

Chris McCormack rides the 808 Firecrest

wheelset, Zipp Tangente Tubulars, and

SRAM RED components

Firecrest 808 available in Tubular, Carbon Clincher, ZEDTECH®.Zipp Tangente Tires available in Tubular & Clincher 21mm & 23mm. | zipp.com

Logo in Zipp Red

Black logo on light background

White logo on dark background

Print ad example

13

ALL INTELLECTUAL PROPERTY RESERVED

GRAPHIC STANDARDS

ZIPP SPEED WEAPONRY | VERSION: 05/2013

CARBON CLINCHER LOGO USAGE

The Carbon Clincher logo is composed of two

colors (or one depending on printing application)

that can change based on the background upon

which the logo appears. The ‘bug’ version of

the Carbon Clincher logo consists only of the

interlocking C’s, and is used in wheel applications

where spelling out the full name isn’t possible due

to space constraints.

Minimum size

0.26 in tall

1.22 in wide

Carbon Clincher logo on white

Carbon Clincher logo on black

Carbon Clincher logo on gray/silver

Carbon Clincher ‘bug’ logo

1-color logo on black

1-color logo on white

14

ALL INTELLECTUAL PROPERTY RESERVED

GRAPHIC STANDARDS

ZIPP SPEED WEAPONRY | VERSION: 05/2013

LOGO USAGE: KIT

The Zipp Logo and Oval Z Logo should be used

in all apparel applications. Minimum logo size for

apparel is 2 in wide for screen printing and 3 in

wide for embroidery. Minimum Oval Z logo size

for apparel is .86 in wide for screen printing and

1.29 in wide for embroidery.

Minimum size (screen print)

0.20 in tall

2 in wide

Minimum size (embroidery)

0.30 in tall

3 in wide

Minimum size (screen print)

0.35 in tall

.86 in wide

Minimum size (embroidery)

0.52 in tall

1.29 in wide

15

ALL INTELLECTUAL PROPERTY RESERVED

GRAPHIC STANDARDS

ZIPP SPEED WEAPONRY | VERSION: 05/2013

Property of:

Zipp Speed Weaponry

5315 Walt Place

Indianapolis, IN 46254-5797 USA

Provided by Hammerquist Studios, LLC. 2013

PLEASE:Do not use our logos without the written permission from Zipp.

Do not alter or change the Zipp logos in any way.

Do not share the logo without Zipp’s permission.

Do not sell product with Zipp’s logo on it with out Zipp’s consent.

For design and logo requests, please contact:

Declan Doyle | Designer

[email protected]

317.522.2378

For all other inquiries, please contact:

Andy Paskins | Marketing Manager

[email protected]

317.522.2320

TRADEMARKS QUICK REFERENCE GUIDE:

TRADEMARK SYMBOL

ZIPP (word) ®

ZIPP (logo) ®

SPEED WEAPONRY (word) ®

ZEDTECH (word) ®

FIRECREST (word) ®

FIRECREST (logo) ®

SERVICE COURSE (word) ®

ABLC (word) ™

CARBON BRIDGE (word) ™

VCLC (word) ™

Copyright notice:

Copyright © 2013 Compositech, Inc.

FOR LOGO DOWNLOADS:Visit http://zipp.com/media (username: zippmedia / password: pr3ss)


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