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Zippo Click Magazine 3_2004

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Zippo Click Magazine 3_2004
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Page 1: Zippo Click Magazine 3_2004

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“Sands of Normandy”Congra tulat ions to Dan Spi tsnaugle, winner of the “ Sand s of Normandy” set!

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From Canvas to L ighterPop Ar t is t Bur ton Morr is Contr ibutes to Z ippo Legacy

From Canvas to L ighter

“Zippo is an icon – t hey’re like litt le can vases. For a n a rt ist t o have his work on a Zippo 

light er is a real feat, an d I wa s fortu nat e enough to create four different Zippo

lighter s with m y art work… It’s an honor to be a par t of th e Zippo legacy.” 

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The Venetian, first released by Zippo in 1974, turned 30 this year. Since its introduction, thetimeless floral pattern has been the most globally appealing lighter design Zippo has ever released.

Originally entitled Florentine, the Venetian Zippo lighter was one of the first designs manufacturedutilizing the lustre etch process introduced in 1974.

The Venetian 30th Anniversary Collectible, available for pre-order until October 24, will beproduced exclusively for Zippo Click Collectors Club members. This Black Ice collectible is laser

engraved on all nine imprint areas. The words Venetian 30 Anniversary and the Zippo Click logoare displayed on the front bottom surface. Club members have three options for engraving on the

surface below the hinge.

As a tribute to one of our most classic designs, the Venetian Collectible is displayed on a blackpedestal and covered with a glass dome that enhances and protects the beauty of this dazzlinglimited edition Zippo lighter.

It is no small wonder that the Venetian has been so popular for the last three decades, and it will,

no doubt, be around for many years to come.

Venetian 30th A nniversary

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Over 30 members of theZippoClub Italia fromaround theworld connected for thefirst timeat the2004Zippo/CaseSwap Meet. Club administrator, ClaudioMazzi, held a “ZippoClub Italia Hour” on Friday, July 16.

Eighteen new members joined theclub throughout Swap Meet. Mazzi said, “I had thefantasticexperiencetomeettheZippoClub Italia members for thefirst time; dozens of peoplethat I met only online”.

ZZii pp pp oo   CC ll uu bb   II tt aa ll ii aa

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Although the Bradford area offered many places to dine throughout Swap Meet, only one eventallowed the collectors to follow a sumptuous meal with spirited bidding on unusual and one-of-a-kind items from Zippo and Case. Over 900 people attended the dinner and auction. Only 23 luckbidders walked away wit h except ional Zippo l ighters and Case knives, as well as watercolor paint

ings and Z ippo Fashion Italia handbags.

Replete wit h pr ime ribs and chocolate

covered strawberries, collectors settledinto some spir it ed bidding. Aft er aheated battle for the signed Mazzi ninelighter mosaic, Robin and DanaBaumgartner finally won the intricate mas-terpiece.

Sw a p M e e tSw a p M e e t

Co l l e c t o r s Au c t i o nCo l l e c t o r s Au c t i o n

Over 900 peopleattended thedinner and auction Thursday eveningat Case. Although many did not bid on theitems, theauction was

still interesting toZippoand Casecollectors.

ClaudioMazzi put theZippo/CaseSwap Meet lighter in awholenew perspectiveby creatinga nine lighter mosaicthat featured the2004 collectible. Dana, Robin, and

ClaudioMazzi showed off thework of art.

When theauction was over, Robin Baumgartner jumped up, rantoClaudioMazzi, hugged him, and cried. Shewas overwhelmed

with emotion. ”I believeI was truly in Zippoheaven and floating!”

exclaimed Robin. All shecan remember is shakingknees and lotsof congratulations fromfriends.

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EarleMiller, veteran Zippohat designer, won the“Best

ZippoHat” category.

Hiroshi Kohara, administrator ofZippoStation Yukari, won first placefor the“Best Useof ‘WhereCollectors

Connect’ Theme” exhibit.

Judy and Ralph Roseand Kelly andMark Platko, owners of Roseart,showcased their first placeribbonfor the“Most Unusual” exhibit.

Winner of twoExhibitor Display awards, AdamBorrowman showed off his ribbons for “Best Zippo

Display” as well as “Collector’s Choice– Best of Show”.

WoodieSneary won the“Best UseofWhereCollectors Connect” category.

Karen Politi won the“Most Original” category.

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Forummoderator Gary Whymanenjoyed theZippoClick Member

Event at Pennhills Club. Collectorswereabletoconnect and form

new friendships over their sharedloveof Zippo.

MarketingAssociateChris Lechner welcomed Harvey and Betty LintontotheZippoClick Member Connection event. All members whoattended

received a gift bagincludinga ZippoCar tin and other items.

Members weretreated toa buffet of cheeses, fruits,

and other hors d’oeuvres.

Tatsuya Watabe, Kenji Fukuhara, YoshihiroNakamura, andNorihiroNakamura givea thumbs up in toast toZippo.

Whiletouringthrough theBarbour Street officebuilding, collectors wereabletoview past advertising.

Members of ZippoClick and CaseCollectors Clubwereofferedan opportunity totour thenewly renovated ZippoCreativeServices department. Frank Ryan, MartineCarpentier, PaulFleming, and Donna Ryan watched intently as Zippoartists

discussed their artwork.

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Theannual MotorcycleDiceRun boasted 557partici-pants, includingZippoPresident and CEOGregBooth.Proceeds fromtheDiceRun benefited kids with cancer

through theBradford Hospital Foundation.

Collectors traveled fromten countries fortheSwap Meet. Derrick Stainton from

Scotland madehis second visit toBradford toseeold friends and pick up acouplenewlighters. Derrick enjoyed visit-ingwith MarieMcNamara, theZippoUK

Collectors Club representative.

Global marketingdirector Mark Paup listenedintently as Jeff Hatcher showed off his lighter.

Boys of all ages arefascinated by racecars. Zippoowner GeorgeDukeallowed his son Grant totakethewheel on theT-FRacingCar.

MarketingCommunications internMegan Roupeshowed off her firstZippolighter, a gift fromZippoClick member John Johnson.

Z I P P O / C A S E I N T E R

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Visitors and collectors lined up tospin theZippowheel at theconsumer relations booth. Winners walked away with lighters,

key chains, greenskeeper golf tools, lapel pins, and more.

Collectors eagerly waited in lineat theZippo/CaseVisitorsCenter sothey could purchaselighters, knives, shirts, hats,handbags, and morewith their 20%member discount.

WilliamKolk, representingGreat Lakes Lighter CollectingClub, andDonna Gonzalezpaused fromswappinglighters for a quick picture.

Many collectors stopped by tochat with ZippoClick ClubAdministrator, Kathy Jones. FabriceCuvillier and RandallPrueposed with Kathy after talkingabout theSwap Meet.

Theconsumer relations booth offered freefuelfill-ups. Acollector watched as his dry lighter

was onceagain full of Zippolighter fluid.

N A T I O N A L S W A P M E E T

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How to get i t?

Share Your Passion. . .Get a L ighter - F ree!

Share Your Passion. . .Get a L ighter - F ree!

Entice f ive of your fr iends, col leagues, or fam ily m embers to join Zippo Cl ick and you ’ l l

receive a free Zippo Click l ighter available exclusively through this offer. That’s right! Youcan’t go to your local retai ler and buy this l ighter; you can only earn i t through ZippoClick!

And w hat a l ighter i t is! This Zippo Cl ick l ighter w i l l surely have m embers rounding upfriends, as the l ighter is a stunning display of our latest engraving processes. The high pol-ish chrome Zippo l ighter show cases an auto engraving of the Zipp o Cl ick logo surround edby a series of Zippo f lam es that cover the fa ce of the l igh ter. The logo and f lam es areengraved w ith an intr icate f i l l pa ttern that i l luminates w ith every turn.

How to get i t?Luck y for you, w e’re mak ing i t easy. Share your passion for Zipp o by recruit ing f ive newmemb ers. Ask them to use your zippo cl ick.com usernam e w hen prom pted during theonl ine registrat ion pr ocess or by w ri t ing your nam e on the manua l registrat ion. We’ve

included f ive m embership b rochures w ith this edit ion of t he ma gazine to get you star ted.

One Cl ick Point w i l l be added a utoma tical ly w hen someone you r eferred joins as a p ayingmemb er of Zipp o Cl ick. View your Cl ick Points anyt ime at th e bottom of the My Cl ick pag eon zippoclick.com. There is no l imit on the number of free l ighters you can earn. CurrentClick Points earned may be applied. This special l ighter is available unti l June 30, 2005.

To redeem y our Cl ick Points for this free offer, ma i l your l ighter ord er w ith shipping a ndhand l ing to: Zipp o Cl ick , 33 Barb our Street, Brad ford , PA 16701 or fax to 814-368-2874.For fur ther details, see the Click Point Term s and Cond itions in th e Help section of zip-poclick.com.

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G t C

 

ma

li

rge

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In this final part of our four-part journey through the creation of the Zippo lighter, we will highlight some of thecustomization processes that make our products unique and admired by you, our collectors.

Powder coated (matte finish) Zippo lighters are available in a great variety of colors and textures. Lighter casesare electrostatically sprayed with a powdered paint that adheres to the brass. Once it cures, the coating givesthe case a unique look and feel. Beginning in 2002, Zippo has used lasers to burn through the powder coat onthe bottom of the lighter, exposing thebottom stamp. This helps protectagainst counterfeit products by mak-

ing it easier for collectors to identifythe Zippo bottom stamp with theever-important date code.

Although some of our newestfinishes, such as mood indigo,spectrum and black ice are appliedoutside of the Zippo factory, thesePVD (physical vapor deposition)finishes can be further customizedusing our latest in-house technology.Computer and laser engraving are two

of these processes.

The computer engraving processconsists of the design input into acomputer program that controls a dia-mond or rotary toolingmechanism. The accuracy of thesenew machines is incredible! Thisprocess is done not only on the pocketlighter, but also on the MPL and many business gift itemsavailable through the promotional products division.

Similarly, laser engraving is a computer-operated process that uses laser beams to etch the design into the sur-

face of Zippo lighters. This process can be applied to plated and PVD-coated lighters, as well as emblems andivory chips, which can then be painted and applied to the lighter case. By laser engraving and painting our ownivory chips, Zippo has provided a wider range of products for our customers.

Our armor lighters, (which incidentally were being run when the 400 millionth lighter was produced), have athicker walled outer case than a standard Zippo lighter. This case, approximately 1.5 times thicker, allows thelaser to cut deeper into the finish, creating exquisite deep carved and three-dimensionalpatterns. The process was developed per the demand of some of our most valued customers.

Powder coated Zippo lighters are produced by electrostatically spraying Zippo lightercases with powdered paint, which gives the case a unique look.

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The surface imprint department atZippo could easily be mistaken fora high-tech laboratory facility. Theself-contained area is climate con-trolled, and employees all wearprotective coats and walk across asticky mat on their way throughthe door. This keeps unwanteddust or other particles away from

the lighters while they are paintedwith intricate andbeautiful designs looking as if amaster artist hand paintedeach one.

In the paint room, twotechnicians mix paint together tocreate any color of the rainbow.Then silk screens are used toapply a coat of primer and manydifferent colors of paint. Inbetween color screens, the paint iscured in the oven for about five to seven minutes. Once all the colors have been applied and the surface is fullycured, it is scratch-tested to ensure it is of the highest quality.

Zippo’s newest customizationprocess is color imaging, achieved by pad printing. To the untrained eye, themachine seems much like a high tech rubber stamp. But to the trained employees of Zippo, the machine holdsgreat potential for the future of lighter surface customizations. Like surface imprint, the colors are applied in lay-ers and can touch one another. Color imaging may be applied in single spot colors, or using a CMYK 4-color build.The future of color imaging is very promising!

Many of the departments clean and box the lighters right within their respective department. Others are passedonto a holding area, where they are cleaned and boxed before being sent to customers. Once a lighter is com-plete and boxed, it is assigned a barcode to identity it by its model and pattern. These

barcodes are used when our employees fill orders placed by our distributors from around the world. Currently,the computer system recognizes over 22,000 different bar-coded patterns.

Finally, almost every domestic lighter is affixed with the orange child warning label and a price sticker. Thecreation of a Zippo lighter process is now complete. In the past year, we have shown you in detail the manyprocesses some of your favorite lighters go through before becoming a part of your collection. We hope thisinsight has been enjoyable, informative and has given you new perspective into the many hours of personalizedattention we put into creating each and every Zippo lighter.

The Zippo lighter cases get a thorough inspection before they journey on to one of the newestprocesses, pad printing.

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For 11 years, limited edition lighters have been a much-soughtcommemorative for Swap Meet and National Zippo Day. Noting Zippo’s

success with collectibles, several lighter collecting clubs and local busi-

nesses followed suit and offered their own limited edition commemo-

rative 2004 Swap Meet lighters. Zippo Club Italia, Southern Lights

Lighter Club, and licensing partner Zippo Motorsports eachdesigned event lighters sold at the Zippo/ Case International Swap

Meet.

Southern Lights Lighter Club has produced an annual club lighter for

two years, but for the first time, the release of their lighter coincidedwith the Swap Meet. This was the first year the club was represented at

the Swap Meet. To tie in both the Swap Meet and the club, the writing onthe lid states, “SLLC Connects with Collectors”. Only 100 were made, and

many were sold to club members before Swap Meet.

Zippo Motorsports offered their first Swap Meet commemorative lighter. The limited edition lighter features

the Zippo Motorsports logo on the lid with the tagline, “The Official Lighter of Race Fans”. Flames near the

bottom complete the Motorsports design.

Great Lakes Lighter Club offered a Swap Meet lighter limited to 150 pieces. The brushed chrome lighter wasprinted with the words, “Great Lakes Lighter Club welcomes you to Swap Meet 2004”.

Pocket Lighter Preservation Guild offered a special National Zippo Day lighter.

The satin chrome lighter featured a surface imprint

with the words, “2004 July 16 th and 17 th

Bradford PA” as well as the PLPG logo

and “National Zippo Day”.

Collectors Connect WithS wap M eet Collectibles

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 U P  T H EHEATTURN

20843Tribal Madness

Available at your

favori te Zippo retailer.

20835The Kat

20836I.D.

20842Anarchy

20412Skull Industrial

20837Retro Phones

20841PMS

20839Love 20840

Screaming Guitar

151Spectrum


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