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2018 IABC World Conference

THE COMMUNICATION CROSSROADS

3–6 June, Montréal

SATURDAY, 2 JUNE

3:30–5 p.m. ANNUAL GENERAL MEETING / Hyatt, Inspiration

6–7:30 p.m. LEADERS RECEPTION / 725 & 720A *By invitation only.

SUNDAY, 3 JUNE 9 a.m.–12 p.m. STRATEGIC ADVISER FORUM / Hyatt, Soprano AB *Pre-registration required. Additional fee.

9 a.m.–12 p.m. GCCC certification exams / Hyatt, Symphonie 3

9:30 a.m.–12 p.m. STUDENT EVENT / Hyatt, Soprano C *Free to students to gain insights and share challenges. Pre-registration required.

12–1 p.m. LUNCH, BUFFET-STYLE / Hyatt, Ovation *Provided to attendees of the Strategic Adviser Forum & student event

1–4 p.m. GIFT OF COMMUNICATION / Hyatt, Soprano AB *Pre-registration required. Pre-conference session offered by the IABC Foundation.

1–4 p.m. GCCC certification exams / Hyatt, Symphonie 3

5–6:30 p.m. OPENING GENERAL SESSION AND KEYNOTE ADDRESS Seth Godin, Communication in the age of distraction / 517 AB

7-9 p.m. WELCOME RECEPTION / Montréal Science Center *Included with full, standard or Sunday registration. Additional tickets can be purchased at the registration desk.

9 p.m. CANADA PARTY / L’Auberge Saint-Gabriel *Open to all Canadian members and by invitation only. Address: 426 Rue St-Gabriel

MONDAY, 4 JUNE

6:45–8 a.m. WELLNESS Yoga 6:45–7:30 a.m. 522 C / Meditation 7:30–8 a.m. 522 B

8–9 a.m. COFFEE AND LIGHT BREAKFAST / The Hub exhibit hall, 517 CD

8:15–9 a.m. NEW ATTENDEE MEET AND GREET / 518 ABC

8:15–9 a.m. 2018 SPEAKER BRIEFING / 519 A *Private event for 2018 speakers only.

9–10:15 a.m. GENERAL SESSION AND KEYNOTE ADDRESS Anab Jain , Superflux: The future of design practice / 517 AB

10:30–11:30 a.m. CONFERENCE SESSIONS Motivation as a skill: Inspire and connect with a ripple effect / 524 AB Navigating without a map: HPE’s journey to reinvigorate its purpose, values, strategy and people / 519 A A decision tool that works: The crossroads of business and digital work place strategies / 519 B Communication on point: Successful strategies for paid social media campaigns / 518 ABC Building a business case for strategic communication in a complex operating environment: A case study for Nigeria / 520 AD

Social media at the crossroads / 520 BE Gold Quill Award-winning case study: Rebuilding trust: Crowchild trail study / 524 C The communication crossroads / Solution Provider, 520 C

11:30 a.m.–12:45 p.m. LUNCH, BUFFET-STYLE / The Hub exhibit hall, 517 CD

1–2 p.m. CONFERENCE SESSIONS Network and influencer-based communication: The ultimate strategy / 524 AB Successfully navigating the path of diversity and inclusion communication / 520 AD How Vancouver airport used design thinking to create an award-winning website experience / 518 ABC Harness the power of thought leadership to drive brand / 519 A How PR became the story / 519 B Gold Quill Award-winning case study: 90-day planning: Sentiment and metrics / 524 C Engaging hard-to-reach workers: how Mattress Firm connected 10,000 employees / Solution Provider, 520 C SPEED PRESENTATIONS The impact of artificial intelligence on communication / 520 BE Creating resilient employees during times of change / 520 BE Be the weather vane in a world of disruptive forces / 520 BE Engaging employees through corporate responsibility / 520 BE

2–2:45 p.m. COFFEE BREAK / The Hub exhibit hall, 517 CD

3–4 p.m. CONFERENCE SESSIONS At the crossroads of ethics: The Bell Pottinger case study / 519 B Unlocking the echo chamber: Five strategies to build trust and spark change / 524 AB At the crossroads: How video can bring technology, culture and engagement together / 519 A Communication: The power behind collaborative leadership / 518 ABC From numbers to narrative: Data storytelling and visualization for the communication pro / 520 AD

Gold Quill Award-winning case study: League of champions / 524 C PR’s performance on the digital stage: The challenges and how to deliver results / Solution Provider, 520 C The future of crises and how to manage them / 520 BE

4–5:30 p.m. NETWORKING RECEPTION / The Hub exhibit hall, 517 CD

5–8 p.m. French Connection Happy Hour/ Hôtel Monville *Pre-registration required. Contribution of $10 is required.

5–10:30 p.m. REGIONAL RECEPTIONS / VARIOUS LOCATIONS *By invitation only. 5–6:30 p.m. Africa, APAC, and EMENA / Hyatt Terrace Piscine 5–6:30 p.m. Heritage / Hyatt Terrace des Festivals 9–10:30 p.m. Southern / Hyatt Terrasse Imagination

6:45–9 p.m. DINE-AROUND / VARIOUS LOCATIONS *Networking dinners organized by the local chapter. Pre-registration required. Meet at IABC registration deck in Palais.

TUESDAY, 5 JUNE

6:45–8 a.m. WELLNESS Yoga 6:45–7:30 a.m. 522 C / Meditation 7:30–8 a.m. 522 B

7:30–9 a.m. COFFEE AND LIGHT BREAKFAST / The Hub exhibit hall, 517 CD

8–8:45 a.m. STAFFBASE SPONSOR KEYNOTE ADDRESS Reaching non-desk workers: Real-life lessons from SAK construction and U.S. AutoLogistics / Solution Provider, 517 AB

9–10:15 a.m. GENERAL SESSION: CEO PANEL Are business communicators the next chief strategy officers? / 517 AB

10:30–11:30 a.m. CONFERENCE SESSIONS 10 advanced speaking tips to super-charge your next presentation / 519 B Communicators at the crossroads with new science and technology / 524 AB Show your value: Make your leaders great communicators / 518 ABC Prepare for the next technology to change communication / 520 BE From odds to a meaningful end / 520 AD What is pride and how do we feel it at work? / 519 A Gold Quill Award-winning case study: Coca-Cola Refreshments Canada retirement readiness program / 524 C 99 problems but an app ain’t one / Solution Provider, 520 C How to leverage the great power of digital signage for good / Solution Provider, 525

11:30 a.m.–12:45 p.m. LUNCH, BUFFET STYLE / The Hub exhibit hall, 517 CD

1–3:15 p.m. UNCONFERENCE 1–2 p.m. Game Changer sessions Brewing a better world, one cup at a time / 524 AB Beyond communication: Getting the message across / 520 BE 2:15–3:15 p.m. Game Changer sessions Integrity: The cornerstone of communication / 520 BE Find balance between high performance and self-management / 524 AB 2:15–3:15 p.m. Jump start: 2019 speaker recruitment / 519 A

1–3:15 p.m. Open Space / 517 AB Facilitators: Michael Klein and Michael Nord

1–3:15 p.m. Group mentoring and insights 1–2 p.m. and 2:15–3:15 p.m. / 520 AD Your career journey—One step at a time Selling yourself and your ideas So you want be an entrepreneur

1–3 or 4 p.m. Off-site experiences / Various locations Local learning and fun hosted by the local chapter. Sign-up required. Extra-fee event; proceeds go to the IABC Foundation.

1–2 p.m. Conference session Un-corporate communication: Spinning corporate claptrap into killer content / Solution Provider, 519 A

3:15–4 p.m. COFFEE AND ICE CREAM BREAK / The Hub exhibit hall, 517 CD

4–5 p.m. CONFERENCE SESSIONS Decoding culture change / 520 AD Human-centered communications for a multigenerational workforce / 520 BE Case study: How Tenneco is leading change through best-in-class plant communications / 519 A Earning a longer leash: Building your credibility with leadership / 519 B Make mine to go: How to write for mobile / 524 AB Case study: Change the story and own the conversation / 518 ABC Gold Quill Award-winning case study: #ninetynine ways to create an un paralleled customer experience / 524 C Improve internal email results / Solution Provider, 520 C The ultimate storyteller: Engaged employees / Solution Provider, 525

5:30–11 p.m. EXCELLENCE GALA: SOAR TO NEW HEIGHTS / 517 AB and 710 *Ticketed, extra fee event. 5:30–6 p.m. Reception / 517 AB 6–7:30 p.m. Ceremony / 517 AB 7:30–10 p.m. Dinner, special awards, entertainment, dancing / 710

WEDNESDAY, 6 JUNE

6:45–8 a.m. WELLNESS Yoga 6:45–7:30 a.m. 522 C / Meditation 7:30–8 a.m. 522 B

8–9 a.m. COFFEE AND LIGHT BREAKFAST / Main foyer near registration

9–11:15 a.m. EXECUTIVE SUMMIT / 517 C *By invitation only.

9–11:15 a.m. 9–10 a.m. CONFERENCE SESSIONS Chemistry at the crossroads: The Dupont/Dow mega merger and transformation communications / 524 C Gold Quill Award-winning case study: Equipping an organization for successful large-scale transformation / 520 C 10:15–11:15 a.m. CONFERENCE SESSIONS Creativity is more valuable than knowledge / 520 C Cybercrime: The new communication hotspot / 524 C

9–11:15 a.m. WORKSHOPS Bushcraft for communicators: Prospering in the new world of work / 524 AB The career courage challenge: How to be brave in your work (with out being stupid) / 519 B The 7 dos and don’ts of co-creation: A workshop on creating together / 519 A Change starts here: A disruptive approach to communicating change / 520 AD Prevent a reputation meltdown and manage stakeholder communication / 518 ABC Using data to manage and measure return on reputation / 520 BE

11:30 a.m.–12:30 p.m. GENERAL SESSION AND KEYNOTE ADDRESS Ryan McCarty, Build a culture of good / 517 AB

REGISTRATION HOURS Saturday 4–6:30 p.m. Tuesday 7:30 a.m.–8 p.m. Sunday 10 a.m.–7 p.m. Wednesday 7:30–11 a.m. Monday 7:30 a.m.–6 p.m.

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Palais des congres de MontréalThe Hub exhibit hall

HUB EXHIBIT HALL HOURS Monday 8 a.m.–6 p.m. Tuesday 7:30 a.m.–4:30 p.m.

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