Date post: | 21-Jan-2015 |
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Business |
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SOCIAL MEDIA: REAL PEOPLE, REAL STRATEGIES,
REAL RESULTS
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www.Three DogMarketing.com
Kristin Slice, MA Partner, Three Dog MarketingCertified Social Media Strategist
WHAT IS SOCIAL NETWORK MARKETINGTM?Recently The New York Times reported:
Facebook is growing at a dizzying rate around the globe, surging to over 750 million users, up from 500 million users less than 12 months ago...With nearly two-thirds of all Internet users in the United States signed up on Facebook, the company has focused on international expansion.
Understanding and strategy are key to social media
success and effectiveness.
www.Three DogMarketing.com
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TODAY’S GOAL:
Provide basic mechanics of social media, information and real action steps to
strategically use social media to build your business.
Plus, key strategies for successful Social Network Marketing™ Campaigns.
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What is Social Network Marketing™?©
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Strategically building relationships with individuals through interactive social media platforms.
What Social Network Marketing™ is NOT -
Another website Series of posts One-way conversation Short-term money maker Magic bullet Huge responsibility Something your kids do
61% of all small businesses in the US use social media
SOCIAL MEDIA PLATFORM
Profile
Wall
General Info
Applications
Kristin Slice
Profile
Nancy Sanders
Profile
Lori Peters
Profile
Connection
SOCIAL MEDIA PLATFORM
Profile
Wall
General Info
Applications
Kristin Slice
Profile
Direct Message / Message Private
Direct Message —Using @ or Wall Post
Public
Status Update / Tweet
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BASIC SOCIAL NETWORK MARKETING™ STRATEGY
SOCIAL MEDIA PLATFORMS
Many…Evolving…Start simple…Don’t be overwhelmed
Create your Strategy
How does social media support sales and marketing ?
What resources do you have to create and maintain Social Network Marketing™?
What are your goals for Social Network Marketing™?
SEO - Follow Up - Referrals - Branding - Revenue
Who is your target market?
Is your website up to date and EFFECTIVE?
BASIC SOCIAL NETWORK MARKETING™ STRATEGY
Step One – Create
- Create a social media policy
- Create a Google Alert
- Create a clear UVP – Unique Value Pedigree
- Install Google Analytics on website - Review website: what your website is communicating, calls to action, conversion rates
- Create and optimize Facebook profile, page, LinkedIn profile, Twitter profile
• Photo, Optimize headline to reflect UVP, Complete profile and add call to action
- Create an aggregator profile linking all accounts (HootSuite)
- Establish goals and record launch statistics (Klout)
BASIC SOCIAL NETWORK MARKETING™ STRATEGY
Step Two - Build
- Create a Communications Guide
- Take top 20 (or entire contact list) and search each platform
- Join Groups and Pages
- Plug into your real life community
- Build in your marketing (email signatures, office signs, announcements)
BASIC SOCIAL NETWORK MARKETING™ STRATEGY
Step Three – Maintain
- Post regularly: education, value and relationship
- Login to each account (20 mins/day)
- Comment on others’ posts and share expertise
- Respond to all comments
- Lead by example
BASIC SOCIAL NETWORK MARKETING™ STRATEGY
READY, AIM, SOCIALIZE!
Key Strategy - Remember strategic partners/competitors
Key Strategy – Claim your space (blog, video, Google places, yelp)
Key Strategy – When meeting new contacts at events, connect with them on social media
Key Strategy - content or post with call to action
Key Strategy – create/schedule posts in advance. Leverage your content!
READY AIM SOCIALIZE!
Don’t be scared! Social Network MarketingTM
is a huge opportunity for businesses.
It does take time, stick with it because SM is not going away.
Use a strategy, ask questions and get support.
Have fun! Show your personality! SHOW YOUR PASSION!
Strategic - Authentic - Results
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Where Do You Go From Here?
Connect with Three Dog Marketing OnlineEmail: [email protected] Call: 602.476.4509
Three Dog MarketingTM
Packages and Services10% Discount for attendees
• Training and Consulting• One-on-One Training• 90 Day Strategy • Profile Optimization