Zonta Club of Rochester

16 Days of Activism Against Gender Violence Campaign

November 25 – December 10

Candlelight Vigil

Facebook Posts

Our first posts – before the campaign and to begin the campaign, a copy of prepared remarks for the vigil.

Facebook Posts

The Hillary Clinton post had a reach (number of people seeing it) around 4 times higher than our average campaign post.

Facebook Posts

Second only to the post announcing the vigil was the virality of the Day 7 post with the link to Zonta International Rawanda FieldNotes. Almost a quarter of the people who viewed this post shared it with their friends.

Facebook Posts

Facebook Posts

The statistics on these, as with the posts on the previous page, were about the same – similar numbers of people looking, commenting on, and sharing the posts.

Facebook Posts

The number of people viewing Day 15 with a link to the Zonta Club of Rochester web page was astounding – a reach that was 10 times above average for this campaign with a very high virality of24%! (Thanks to all you Zontians who shared this post!)

Facebook Metrics for Campaign

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 170

50

100

150

200

250

ReachEngaged UsersTalking About ThisVirality

ZI

Clinton

Zonta Rochester

Violence/Cancer ZCR

CWGL Staff with 2012 16 Days Bracelets

Lessons Learned

• Plan campaign early• Extend formal invitations to groups we support

asking for their support• Use the press release information given by Rutgers• Prepare posts ahead of time; lean more heavily on

Zonta links• Have a central location for the opening ceremony• Have contingency ready for inclement weather

16 Days Around the World

Sri Lanka

Ireland

Brazil

Nigeria

South AfricaLibya

Kyrgyzstan