Date post: | 19-May-2015 |
Category: |
Economy & Finance |
Upload: | zoom-media-amp-marketing |
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zoommedia.com
Finance Category DeckReaching the Finance AudiencePresented to:
By:
Why ZoomFitnessTM?
MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)
ZoomFitnessTM delivers an upscale, affluent
audience with experience in the finance category, ideally suited to finance brand messaging.
Utilizing commercials w/ sound and custom digital content advertisers will engage their target audience in a relevant viewing environment.
• Frequency Average 3X per week• 47 minute dwell time• 50 million monthly impressions• Affluent Consumers (HHI
100K+)• Educated (Bachelor’s Degree or
higher Index 161)
3
Ideal Finance Target
© 2011 Zoom Media Corp. All rights reserved.
Owns a 401kIndex 142
Owns a major debit/credit cardIndex 126
Has a savings accountIndex 128
Owns mutual fundsIndex 149
Securities – mutual funds/stocksIndex 170
The Fitness Consumer has a wide variety of financial services
Has overdraft protectionIndex 137
MRI: Dioublebase 2012. Base = A18+ZoomFitness Network
© 2011 Zoom Media Corp. All rights reserved.
ZoomFitness Consumers and loans
MRI:Doublebase 2012. Base = A18+ZoomFitness Network
Loans Index
Student loan 187
Auto loan 145
Personal line of credit 140
Home equity line of credit 137
Home mortgage 132
ZoomFitness consumers and loans…
© 2011 Zoom Media Corp. All rights reserved.
ZoomFitness Consumers and Insurance
MRI:Doublebase 2012. Base = A18+ZoomFitness Network
Insurance Index
Renters insurance 161
Mortgage insurance 140
Medical insurance obtained from place of work 136
Home/Auto combined insurance 135
Comprehensive auto insurance 113
ZoomFitness Consumers are properly insured…
© 2011 Zoom Media Corp. All rights reserved.
Taxes filed before IRS deadlineIndex 127
Used an internet/online tax preparation program or service
Index 126
Personally manually prepared taxesIndex 113
Fitness Consumers and taxes
Used computer software to prepare taxes
Index 119
MRI: Dioublebase 2012. Base = A18+ZoomFitness Network
Us
© 2011 Zoom Media Corp. All rights reserved.
Fitness Consumers handle their finances online
Visited a website for financial information via mobile phone/smartphone
Index 158
Obtained financial information online Index 149
Online bankingIndex170
Paid bills onlineIndex 133
Ordered online banking service in last 12 monthsIndex 182
Track investments/trade stocks, bonds or mutual funds online
Index 142
Prepared for taxes using online/internet program or service Index 126
MRI: Dioublebase 2012. Base = A18+ZoomFitness Network
© 2011 Zoom Media Corp. All rights reserved.
Super Influential Consumers: Finance/Investment
Index 237
Regularly recommends – finance and investingIndex 165
Source for “Regularly recommends – finance and investing” and “Buy and sell stocks to make money”: GfK Custom Research North America 2012. Online survey of 2,010 Adults 18-54, 95% Confidence Level. Online methodology is representative of the total US Population. Index based on health club members vs. non-health club members surveyed.
ZoomFitness Consumers are active investors
Very likely to invest in stocks, bonds or mutual funds in the next 12 months
Index 135
Owns investment real estateIndex 143
MRI: Dioublebase 2012 Base = A18+ZoomFitness Network
© 2011 Zoom Media Corp. All rights reserved.
Give advice extremely/very often
Index 192 Consider self to be very social
Index 157
Want to explore and learn about new
things Index 118
Are Leaders Index 136
Fitness Consumers are the people you want to reach
Buy based on quality, not price
Index 143 Are confident Index 132
Source: GfK Custom Research North America 2012. Online survey of 2,010 Adults 18-54, 95% Confidence Level. Online methodology is representative of the total US Population. Index based on health club members vs. non-health club members surveyed.
zoommedia.com
Appendix
ZoomFitness HIST DISC ESPN TBS TNT
Have major debit/credit card 126 105 103 106 101 102
Has a rewards credit card 149 104 102 110 99 98
Ordered banking service online in past 12 months
182 105 106 107 105 100
Have interest checking account 134 110 104 108 99 100
Have overdraft protection 137 110 110 109 101 106
Credit Card Category – Top Entertainment 5 Cable Nets
ZoomFitnessTM
Delivers
Consumer Comparison
MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions). TV Networks pulled based on entertainment networks watched in past 7 days during primetime , excluding news and educational programs
ZoomFitness HIST DISC ESPN TBS TNT
Happy to use the internet to carry out day to day banking
134 101 102 103 104 100
Obtained financial information online 149 110 108 111 114 107
Used internet/online tax preparation program or service
126 101 98 104 112 104
Internet Finance Sites - Top 5 Entertainment Cable Nets
ZoomFitnessTM
Delivers
Consumer Comparison
MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions). TV Networks pulled based on entertainment networks watched in past 7 days during primetime , excluding news and educational programs
ZoomFitness HIST DISC ESPN TBS TNT
Have a student loan 187 97 97 95 116 97
Have home equity line of credit 137 114 107 108 99 101
Have personal line of credit 140 110 106 106 102 104
Have renter’s insurance 161 93 92 96 96 91
Loans & Insurance Category- Top 5 Entertainment Cable Nets
ZoomFitnessTM
Delivers
Consumer Comparison
MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions). TV Networks pulled based on entertainment networks watched in past 7 days during primetime , excluding news and educational programs
ZoomFitness HIST DISC ESPN TBS TNT
Have 401k 142 114 108 122 111 108
Own mutual funds/stocks 170 111 105 124 93 100
Own mutual funds/bonds 189 114 108 123 96 98
Investments Category - Top 5 Entertainment Cable Nets
ZoomFitnessTM
Delivers
Consumer Comparison
MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions). TV Networks pulled based on entertainment networks watched in past 7 days during primetime , excluding news and educational programs